{"id":228,"date":"2021-10-25T10:24:09","date_gmt":"2021-10-25T08:24:09","guid":{"rendered":"https:\/\/dm.centrum-vzdelavani.cz\/skoleni-a-kurzy-digitalniho-marketingu\/"},"modified":"2021-10-25T13:49:24","modified_gmt":"2021-10-25T11:49:24","slug":"skoleni-a-kurzy-digitalniho-marketingu","status":"publish","type":"page","link":"https:\/\/digitalni-marketer.cz\/skoleni-a-kurzy-digitalniho-marketingu\/","title":{"rendered":"\u0160kolen\u00ed a kurzy Digit\u00e1ln\u00edho marketingu"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p class=\"colorBlue\"><strong>Zorientujte se v&nbsp;digit\u00e1ln\u00edm marketingu tak, abyste mohli efektivn\u011b \u0159\u00eddit sv\u016fj online marketing bu\u010f pomoc\u00ed sv\u00e9ho intern\u00edho t\u00fdm specialist\u016f, nebo efektivn\u011b komunikovat s&nbsp;extern\u00edm dodavatelem online slu\u017eeb.<\/strong><\/p>\n<ul>\n<li class=\"colorBlue\">Sezn\u00e1m\u00edte se s&nbsp;posledn\u00edmi trendy v&nbsp;online marketingu.<\/li>\n<li class=\"colorBlue\">Nau\u010d\u00edte se pou\u017e\u00edvat vhodn\u00e9 n\u00e1stroje pro online marketing.<\/li>\n<li class=\"colorBlue\">P\u0159iprav\u00edte se na slo\u017een\u00ed certifikovan\u00e9 mezin\u00e1rodn\u011b platn\u00e9 zkou\u0161ky.<\/li>\n<\/ul>\n<p>M\u016f\u017eete absolvovat cel\u00fd Digit\u00e1ln\u00ed marketing dle ECDL v&nbsp;rozsahu 40h. Nebo si m\u016f\u017eete vybrat z&nbsp;jednodenn\u00edch kurz\u016f pouze t\u00e9ma, kter\u00e9 v\u00e1s zaj\u00edm\u00e1.<\/p>\n<h2>Co je to <strong>DIGIT\u00c1LN\u00cd MARKETING<\/strong>?<\/h2>\n<p>Digital\u00a0<strong>marketing<\/strong>\u00a0(\u010desky\u00a0<strong>digit\u00e1ln\u00ed marketing<\/strong>) je \u010d\u00e1st marketingu vyu\u017e\u00edvaj\u00edc\u00ed k&nbsp;propagaci internet, mobiln\u00ed telefony a dal\u0161\u00ed modern\u00ed formy interaktivn\u00ed komunikace. Zpravidla je pova\u017eov\u00e1n za sou\u010d\u00e1st direct marketingu, jeliko\u017e nab\u00edz\u00ed \u0161irok\u00e9 mo\u017enosti p\u0159esn\u00e9ho osobn\u00edho c\u00edlen\u00ed a personalizace sd\u011blen\u00ed.<\/p>\n<p>Digit\u00e1ln\u00ed marketing je v&nbsp;sou\u010dasnosti ji\u017e standardn\u00edm elementem komplexn\u00ed\u00a0marketingov\u00e9 komunikace. Zahrnuje v&nbsp;sob\u011b prakticky ve\u0161kerou marketingovou komunikaci operuj\u00edc\u00ed na z\u00e1klad\u011b\u00a0digit\u00e1ln\u00edch technologi\u00ed, respektive nov\u00fdch m\u00e9di\u00ed, jako jsou n\u00e1stroje z&nbsp;oblasti\u00a0internetu,\u00a0mobiln\u00edch komunikac\u00ed\u00a0a digit\u00e1ln\u00edch komunika\u010dn\u00edch prost\u0159edk\u016f.<\/p>\n<div class=\"wpb_text_column \">\n<div class=\"wpb_wrapper\">\n<p>Pronikn\u011bte do sv\u011bta online marketingu a oslovte sv\u00e9 z\u00e1kazn\u00edky komunikac\u00ed 21.&nbsp;stolet\u00ed!<\/p>\n<p>Vyberte si z&nbsp;na\u0161\u00ed nab\u00eddky kurz\u016f na t\u00e9ma<strong> digit\u00e1ln\u00ed marketing<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge color_alternate with_shape\"><div class=\"l-section-shape type_triangle-2 pos_top\" style=\"height:10vh;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L0 8 L0 0 L48 7.9 L64 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-shape type_zigzag pos_bottom\" style=\"height:10vh;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L0 8 L0 0 L20 7.9 L40 3 L48 5 L64 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Term\u00edny kurz\u016f<\/strong> na t\u00e9ma digit\u00e1ln\u00ed marketing<\/h2>\nOmlouv\u00e1me se, ale nyn\u00ed nem\u00e1me zde \u017e\u00e1dn\u00e9 term\u00edny. Zkuste to pozd\u011bji.\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Obsah kurzu<\/h2>\n<div class=\"w-tabs layout_ver navwidth_30 navpos_left style_default switch_click has_scrolling\" style=\"--sections-title-size:1em\"><div class=\"w-tabs-list items_11 align_none\"><div class=\"w-tabs-list-h\"><button class=\"w-tabs-item active defined-active\" aria-controls=\"content-if55\" aria-expanded=\"true\"><span class=\"w-tabs-item-title\">Digit\u00e1ln\u00ed marketing dle ECDL<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-a2fd\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-fc9b\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">DM 1: \u00davod do digit\u00e1ln\u00edho marketingu<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-vdbb\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">DM 2: Marketing p\u0159es vyhled\u00e1va\u010de (SEO a PPC)<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-ycc4\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">DM 3: E-mail marketing<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-n0e3\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">DM 4: Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-p302\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">DM 5: Kontrolujte sv\u016fj web pomoc\u00ed Google Analytics<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-l485\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">Semin\u00e1\u0159: Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch <\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-adec\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">Semin\u00e1\u0159: Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-w973\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">Semin\u00e1\u0159: Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-j3a6\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">Z\u00e1klady digit\u00e1ln\u00edho marketingu<\/span><\/button><\/div><\/div><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section active\" id=\"if55\"><button class=\"w-tabs-section-header active\" aria-controls=\"content-if55\" aria-expanded=\"true\"><div class=\"w-tabs-section-title\">Digit\u00e1ln\u00ed marketing dle ECDL<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-if55\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>Digit\u00e1ln\u00ed marketing dle ECDL<\/b><\/h3>\n<p>V\u00a0dne\u0161n\u00ed dob\u011b u\u017e nen\u00ed propagace na internetu pouze pro specialisty, ale zvl\u00e1dnete to sami a samoz\u0159ejm\u011b t\u00edm i u\u0161et\u0159\u00edte \u010das\/pen\u00edze. Nau\u010d\u00edme V\u00e1s, co v\u0161echno obn\u00e1\u0161\u00ed digit\u00e1ln\u00ed marketing. Uk\u00e1\u017eeme V\u00e1m re\u00e1ln\u00e1 data, jak na\u0161e, tak na\u0161ich klient\u016f, kte\u0159\u00ed n\u00e1m k\u00a0tomu dali souhlas. Projdeme webov\u00e9 str\u00e1nky z pohledu <strong>SEO<\/strong>, nau\u010d\u00edme se vytv\u00e1\u0159et <strong>PPC<\/strong> kampan\u011b v\u00a0<strong>Google<\/strong> a <strong>Seznamu<\/strong>, spravovat firemn\u00ed str\u00e1nky na soci\u00e1ln\u00ed s\u00edt\u00edch jako je <strong>Facebook<\/strong>, <strong>LinkedIn<\/strong> a <strong>Twitter<\/strong>, email marketing pomoc\u00ed slu\u017eby <strong>MailChimp<\/strong> a uk\u00e1\u017eeme si webovou analytiku v\u00a0<strong>Google Analytics,<\/strong> abychom v\u011bd\u011bli co se vlastn\u011b d\u011bje na na\u0161em webu.<\/p>\n<h3>ECDL<\/h3>\n<p>Obsah tohoto kurzu je v souladu se sylabem ECDL M17, kter\u00fd m\u016f\u017eete vid\u011bt na <a href=\"http:\/\/ecdl.cz\">str\u00e1nk\u00e1ch ECDL<\/a> nebo na <a href=\"http:\/\/www.ecdl.cz\/data\/Sylabus-ECDL-CZ-M17-1.0.pdf\">tomto odkazu v PDF<\/a>.<\/p>\n<h3>V\u00fdukov\u00e1 hodina<\/h3>\n<p>V tomto kurzu je br\u00e1na 1 v\u00fdukov\u00e1 hodina jako 60 min.<\/p>\n<p>\u00a0<\/p>\n<p>Tento kurz je vhodn\u00fd produkt pro POVEZ II v\u00fdzvu 3, v\u00edce informac\u00ed k POVEZ II na na\u0161em specializovan\u00e9m webu <a href=\"http:\/\/povez-ii.cz\">povez-ii.cz<\/a>.<\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<ol>\n<li>Den \u2013 <strong>\u00davod do digit\u00e1ln\u00ed ho marketingu<\/strong> <br \/> P\u0159ehled v\u0161ech pojm\u016f a n\u00e1stroj\u016f a jejich z\u00e1kladn\u00ed popis.<\/li>\n<li>Den &#8211; <strong>Marketing p\u0159es vyhled\u00e1va\u010de &#8211; SEM (<em>Search Engine Marketing<\/em>)<\/strong><br \/> V r\u00e1mci SEM se \u0159e\u0161\u00ed webov\u00e9 str\u00e1nky resp. SEO a PPC syst\u00e9my.\n<ul>\n<li><strong>SEO<\/strong> \u2013 Jak spr\u00e1vn\u011b nastavit a spravovat web aby ho vyhled\u00e1va\u010de zobrazovali co nejv\u00fd\u0161e ve v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Nav\u00edc si uk\u00e1\u017eeme n\u00e1stroj Google Search Console, abychom v\u011bd\u011bli, co se o na\u0161ich str\u00e1nk\u00e1ch mysl\u00ed Google.<\/li>\n<li><strong>PPC<\/strong> \u2013 reklama ve vyhled\u00e1va\u010d\u00edch Google a Seznam pomoc\u00ed jejich slu\u017eeb Google <strong>AdWords<\/strong> a <strong>Sklik<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li>Den &#8211; <strong>Email marketing<\/strong><br \/> Uk\u00e1\u017eeme si, jak lze v\u00a0sou\u010dasn\u00e9 dob\u011b pou\u017e\u00edvat email jako \u00fa\u010dinn\u00fd n\u00e1stroj komunikace se z\u00e1kazn\u00edky. Jako n\u00e1stroj je zde <strong>MailChimp<\/strong>, kter\u00fd n\u00e1m pom\u00e1h\u00e1 se spr\u00e1vou kontakt\u016f a hromadn\u00fdm rozes\u00edl\u00e1n\u00edm email\u016f.<\/li>\n<li>Den &#8211; <strong>Firemn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/strong><br \/> Zorientujeme se, jak spravovat svoje firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch a jak na nich m\u016f\u017eeme jednodu\u0161e inzerovat. <strong>Facebook<\/strong>, <strong>Twitter<\/strong>, <strong>LinkedIn<\/strong>, <strong>Google+<\/strong> \u2026<\/li>\n<li>Den &#8211; <strong>Kontrolujte sv\u016fj web pomoc\u00ed Google Analytics<\/strong><br \/> Bez kontroly nem\u016f\u017eeme \u0159\u00edci, jestli se n\u00e1m n\u011bco da\u0159\u00ed nebo ne. A k\u00a0tomu n\u00e1m slou\u017e\u00ed n\u00e1stroj <strong>Google Analytics<\/strong>, kde dok\u00e1\u017eeme zjistit, jestli to d\u011bl\u00e1me dob\u0159e nebo \u0161patn\u011b.<\/li>\n<\/ol>\n<p>Celkov\u00e1 hodinov\u00e1 dotace je 40 hodin.<\/p>\n<p>Kurz je mo\u017en\u00e9 za\u0159adit i do \u0161kolen\u00ed v r\u00e1mci POVEZ-II a upravit hodinovou dotaci na 40 hodin po 60 minut\u00e1ch.<\/p>\n<h4><b>Vstupn\u00ed<\/b> po\u017eadavky<\/h4>\n<p>Nejsou \u017e\u00e1dn\u00e9 povinn\u00e9 vstupn\u00ed po\u017eadavky, ale p\u0159edpokl\u00e1d\u00e1 se u\u017eivatelsk\u00e1 znalost pr\u00e1ce s PC a internetem.<\/p>\n<h4><b>Zp\u016fsob<\/b> ukon\u010den\u00ed<\/h4>\n<p>Z\u00e1v\u011bre\u010dn\u00fd test, kter\u00fd ov\u011b\u0159\u00ed znalosti z\u00edskan\u00e9 v kurzu.<\/p>\n<p><h3><b>Lekto\u0159i<\/b> \u0161kolen\u00ed<\/h3> <div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"> <div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div><img decoding=\"async\" style=\"height:110px; width:110px; border-radius:80px; float: left; margin-right:16px;\" src=\"https:\/\/public.centrum-vzdelavani.cz\/uploads\/public\/Foto_Podmolik-a694.png\" onerror=\"this.onerror=null; this.src='https:\/\/public.centrum-vzdelavani.cz\/Profile\/CV-default-profile.jpg'\"> <div><h4>Ing. Leopold <b>Podmol\u00edk<\/b><\/h4><p>VUT v Brn\u011b FIT - Management a informa\u010dn\u00ed technologie<br><br>Certifik\u00e1ty: <br><i>CCNA 1 a 2<br>ECDL Expert<br>MCTS: Windows 7, Configuration<br>PRINCE2 Foundation a Practitioner <\/i><\/p><\/div><\/div><\/div><\/div><\/div> <br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#digitalni-marketing-dle-ecdl\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"Digit\u00e1ln\u00ed marketing dle ECDL\",\n      \"description\": \"V\u00a0dne\u0161n\u00ed dob\u011b u\u017e nen\u00ed propagace na internetu pouze pro specialisty, ale zvl\u00e1dnete to sami a samoz\u0159ejm\u011b t\u00edm i u\u0161et\u0159\u00edte \u010das\/pen\u00edze. Nau\u010d\u00edme V\u00e1s, co v\u0161echno obn\u00e1\u0161\u00ed digit\u00e1ln\u00ed marketing. Uk\u00e1\u017eeme V\u00e1m re\u00e1ln\u00e1 data, jak na\u0161e, tak na\u0161ich klient\u016f, kte\u0159\u00ed n\u00e1m k\u00a0tomu dali souhlas. Projdeme webov\u00e9 str\u00e1nky z pohledu SEO, nau\u010d\u00edme se vytv\u00e1\u0159et PPC kampan\u011b v\u00a0Google a Seznamu, spravovat firemn\u00ed str\u00e1nky na soci\u00e1ln\u00ed s\u00edt\u00edch jako je Facebook, LinkedIn a Twitter, email marketing pomoc\u00ed slu\u017eby MailChimp a uk\u00e1\u017eeme si webovou analytiku v\u00a0Google Analytics, abychom v\u011bd\u011bli co se vlastn\u011b d\u011bje na na\u0161em webu.\nECDL\nObsah tohoto kurzu je v souladu se sylabem ECDL M17, kter\u00fd m\u016f\u017eete vid\u011bt na str\u00e1nk\u00e1ch ECDL nebo na tomto odkazu v PDF.\nV\u00fdukov\u00e1 hodina\nV tomto kurzu je br\u00e1na 1 v\u00fdukov\u00e1 hodina jako 60 min.\n\u00a0\nTento kurz je vhodn\u00fd produkt pro POVEZ II v\u00fdzvu 3, v\u00edce informac\u00ed k POVEZ II na na\u0161em specializovan\u00e9m webu povez-ii.cz.\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#digitalni-marketing-dle-ecdl\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"a2fd\"><button class=\"w-tabs-section-header\" aria-controls=\"content-a2fd\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-a2fd\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu<\/b><\/h3>\n<p><span style=\"color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; display: inline !important; float: none;\">Tento\u00a0 workshop V\u00e1m pom\u016f\u017ee zorientovat se ve sv\u011bt\u011b redak\u010dn\u00edch syst\u00e9m\u016f, pomoc\u00ed kter\u00fdch se tvo\u0159\u00ed firemn\u00ed webov\u00e9 str\u00e1nky. Vysv\u011btl\u00edme V\u00e1m jak spravovat str\u00e1nky v dnes asi nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edm redak\u010dn\u00edm syst\u00e9mu <\/span><strong style=\"box-sizing: border-box; font-weight: bold; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">WordPress<\/strong><span style=\"color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; display: inline !important; float: none;\">. Uk\u00e1\u017eeme V\u00e1m, jak si tento syst\u00e9m m\u016f\u017eete vylep\u0161it pomoc\u00ed n\u011bkolika plugin\u016f, nebo dokonce aplikovat profesion\u00e1ln\u00ed vzhled. Provedeme V\u00e1s jak tento web napojit nap\u0159\u00edklad na <\/span><strong style=\"box-sizing: border-box; font-weight: bold; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">Google Analytics<\/strong><span style=\"color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; display: inline !important; float: none;\">, nebo <\/span><strong style=\"box-sizing: border-box; font-weight: bold; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">Google Search console<\/strong><span style=\"color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; display: inline !important; float: none;\">. Na z\u00e1v\u011br V\u00e1m uk\u00e1\u017eeme celou p\u0159\u00edpadovou studii na re\u00e1ln\u00e9m webu.<\/span><\/p>\n<h3>Hlavn\u00ed c\u00edle \u0161kolen\u00ed:<\/h3>\n<ul style=\"box-sizing: border-box; list-style: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Z\u00edskat p\u0159ehled v\u00a0oblasti nov\u00fdch typ\u016f webov\u00fdch str\u00e1nek.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">V\u00fdhody <strong style=\"box-sizing: border-box; font-weight: bold;\">responzivn\u00edho<\/strong> designu webov\u00fdch str\u00e1nek.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Jak si vytvo\u0159it kompletn\u00ed webov\u00e9 str\u00e1nky na vlastn\u00ed dom\u00e9n\u011b a hostingu.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Nastaven\u00ed <strong style=\"box-sizing: border-box; font-weight: bold;\">SEO<\/strong> str\u00e1nek a p\u0159\u00edsp\u011bvk\u016f na webov\u00e9 str\u00e1nce.<\/li>\n<\/ul>\n<p>M\u016f\u017eete se pod\u00edvat tak\u00e9 na n\u00e1\u0161 specializovan\u00fd web <a href=\"http:\/\/www.DIGITALNI-MARKETER.cz\">www.DIGITALNI-MARKETER.cz<\/a> , kter\u00fd se zab\u00fdv\u00e1 hlavn\u011b digit\u00e1ln\u00edm marketingem.<\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<ul style=\"box-sizing: border-box; list-style: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">CZ \u00davod do sv\u011bta webov\u00fdch str\u00e1nek. Co je <strong style=\"box-sizing: border-box; font-weight: bold;\">CMS<\/strong>, jak\u00e9 m\u00e1me nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed syst\u00e9my. Co je <strong style=\"box-sizing: border-box; font-weight: bold;\">responsivn\u00ed<\/strong> design. Jak m\u011b\u0159\u00edme kvalitu str\u00e1nek.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Jak m\u016f\u017eeme vytv\u00e1\u0159et str\u00e1nky pomoc\u00ed <strong style=\"box-sizing: border-box; font-weight: bold;\">WordPressu<\/strong>.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Nastaven\u00ed webu, spr\u00e1va u\u017eivatel\u016f, vytvo\u0159en\u00ed str\u00e1nek a p\u0159\u00edsp\u011bvk\u016f.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Jak instalovat roz\u0161\u00ed\u0159en\u00ed (plugin) do <strong style=\"box-sizing: border-box; font-weight: bold;\">WordPressu<\/strong> a co m\u00edt na z\u0159etely p\u0159i v\u00fdb\u011bru roz\u0161\u00ed\u0159en\u00ed.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Z\u00e1kladn\u00ed <strong style=\"box-sizing: border-box; font-weight: bold;\">SEO<\/strong> str\u00e1nek a p\u0159\u00edsp\u011bvk\u016f. Registrace do <strong style=\"box-sizing: border-box; font-weight: bold;\">webmaster tools<\/strong>.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Jak\u00e9 dal\u0161\u00ed mo\u017enosti n\u00e1m <strong style=\"box-sizing: border-box; font-weight: bold;\">WordPress <\/strong>nab\u00edz\u00ed \u2013 <em style=\"box-sizing: border-box;\">WooCommerce<\/em>, <em style=\"box-sizing: border-box;\">BBPress.<\/em><\/li>\n<\/ul>\n<p><h3><b>Lekto\u0159i<\/b> \u0161kolen\u00ed<\/h3> <div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"> <div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div><img decoding=\"async\" style=\"height:110px; width:110px; border-radius:80px; float: left; margin-right:16px;\" src=\"https:\/\/public.centrum-vzdelavani.cz\/uploads\/public\/Foto_Podmolik-a694.png\" onerror=\"this.onerror=null; this.src='https:\/\/public.centrum-vzdelavani.cz\/Profile\/CV-default-profile.jpg'\"> <div><h4>Ing. Leopold <b>Podmol\u00edk<\/b><\/h4><p>VUT v Brn\u011b FIT - Management a informa\u010dn\u00ed technologie<br><br>Certifik\u00e1ty: <br><i>CCNA 1 a 2<br>ECDL Expert<br>MCTS: Windows 7, Configuration<br>PRINCE2 Foundation a Practitioner <\/i><\/p><\/div><\/div><\/div><\/div><\/div> <br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#digitalni-marketing-pomoci-wordpressu\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPressu\",\n      \"description\": \"Tento\u00a0 workshop V\u00e1m pom\u016f\u017ee zorientovat se ve sv\u011bt\u011b redak\u010dn\u00edch syst\u00e9m\u016f, pomoc\u00ed kter\u00fdch se tvo\u0159\u00ed firemn\u00ed webov\u00e9 str\u00e1nky. Vysv\u011btl\u00edme V\u00e1m jak spravovat str\u00e1nky v dnes asi nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edm redak\u010dn\u00edm syst\u00e9mu WordPress. Uk\u00e1\u017eeme V\u00e1m, jak si tento syst\u00e9m m\u016f\u017eete vylep\u0161it pomoc\u00ed n\u011bkolika plugin\u016f, nebo dokonce aplikovat profesion\u00e1ln\u00ed vzhled. Provedeme V\u00e1s jak tento web napojit nap\u0159\u00edklad na Google Analytics, nebo Google Search console. Na z\u00e1v\u011br V\u00e1m uk\u00e1\u017eeme celou p\u0159\u00edpadovou studii na re\u00e1ln\u00e9m webu.\nHlavn\u00ed c\u00edle \u0161kolen\u00ed:<\/p>\n<p>Z\u00edskat p\u0159ehled v\u00a0oblasti nov\u00fdch typ\u016f webov\u00fdch str\u00e1nek.\nV\u00fdhody responzivn\u00edho designu webov\u00fdch str\u00e1nek.\nJak si vytvo\u0159it kompletn\u00ed webov\u00e9 str\u00e1nky na vlastn\u00ed dom\u00e9n\u011b a hostingu.\nNastaven\u00ed SEO str\u00e1nek a p\u0159\u00edsp\u011bvk\u016f na webov\u00e9 str\u00e1nce.<\/p>\n<p>M\u016f\u017eete se pod\u00edvat tak\u00e9 na n\u00e1\u0161 specializovan\u00fd web www.DIGITALNI-MARKETER.cz , kter\u00fd se zab\u00fdv\u00e1 hlavn\u011b digit\u00e1ln\u00edm marketingem.\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#digitalni-marketing-pomoci-wordpressu\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"fc9b\"><button class=\"w-tabs-section-header\" aria-controls=\"content-fc9b\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">DM 1: \u00davod do digit\u00e1ln\u00edho marketingu<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-fc9b\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>DM 1: \u00davod do digit\u00e1ln\u00edho marketingu<\/b><\/h3>\n<p><strong>Pronikn\u011bte do sv\u011bta online marketingu a oslovte sv\u00e9 z\u00e1kazn\u00edky komunikac\u00ed 21. stolet\u00ed!<\/strong><\/p>\n<p>Internet pat\u0159\u00ed mezi nejmasov\u011bji pou\u017e\u00edvan\u00e9 m\u00e9dium a sou\u010dasn\u011b tak roste d\u016fle\u017eitost on-line marketingu v jak\u00e9mkoliv oboru podnik\u00e1n\u00ed. Objevte z\u00e1konitosti marketingu v digit\u00e1ln\u00edm prost\u0159ed\u00ed a z\u00edskejte inspiraci pro propagaci vlastn\u00edch produkt\u016f \u010di slu\u017eeb na internetu. Poznejte, jak se spr\u00e1vn\u011b prezentovat na webu, jak vyu\u017e\u00edt online reklamu, e-mail marketing, soci\u00e1ln\u00ed s\u00edt\u011b, PPC kampan\u011b, mobiln\u00ed marketing a \u0159adu dal\u0161\u00edch mo\u017enost\u00ed digit\u00e1ln\u00ed komunikace.<\/p>\n<p>Pro tento kurz m\u00e1me i specializovan\u00fd web, v\u011bnuj\u00edc\u00ed se digit\u00e1ln\u00edmu marketingu &#8211; <a href=\"http:\/\/www.DIGITALNI-MARKETER.cz\">www.DIGITALNI-MARKETER.cz<\/a><\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<ul>\n<li>\u00davod do sv\u011bta digit\u00e1ln\u00edho marketingu a jak v\u00a0n\u011bm zanech\u00e1v\u00e1me stopu.<\/li>\n<li>Vysv\u011btlen\u00ed frameworku <strong>See-Think-Do-Care<\/strong>.<\/li>\n<li>Z\u00e1kladn\u00ed popis mo\u017enost\u00ed v\u00a0digit\u00e1ln\u00edm marketingu:\n<ul>\n<li><strong>SEO<\/strong> \u2013 Jak spr\u00e1vn\u011b nastavit a spravovat web aby ho vyhled\u00e1va\u010de zobrazovali co nejv\u00fd\u0161e ve v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Nav\u00edc si uk\u00e1\u017eeme n\u00e1stroj Google Search Console abychom v\u011bd\u011bli, co se o na\u0161ich str\u00e1nk\u00e1ch mysl\u00ed Google.<\/li>\n<li><strong>PPC \u2013 reklama<\/strong> ve vyhled\u00e1va\u010d\u00edch Google a Seznam pomoc\u00ed jejich slu\u017eeb Google AdWords a Sklik.<\/li>\n<li><strong>Email marketing<\/strong> \u2013 Uk\u00e1zat jak lze v\u00a0sou\u010dasn\u00e9 dob\u011b pou\u017e\u00edvat email jako \u00fa\u010dinn\u00fd n\u00e1stroj komunikace se z\u00e1kazn\u00edky. Jako n\u00e1stroj je zde MailChimp, kter\u00fd n\u00e1m pom\u00e1h\u00e1 se spr\u00e1vou kontakt\u016f a hromadn\u00fdm rozes\u00edl\u00e1n\u00edm email\u016f.<\/li>\n<li><strong>Soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> \u2013 Zorientujete se v mo\u017enostech, jak spravovat svoje firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch a jak na nich m\u016f\u017eeme jednodu\u0161e inzerovat. Facebook, Twitter, LinkedIn, Google+ \u2026<\/li>\n<li><strong>Analytika<\/strong> \u2013 Bez kontroly nem\u016f\u017eeme \u0159\u00edci, jestli se n\u00e1m n\u011bco da\u0159\u00ed nebo ne. A k\u00a0tomu n\u00e1m slou\u017e\u00ed n\u00e1stroj Google Analytics, kde dok\u00e1\u017eeme zjistit, jestli to d\u011bl\u00e1me dob\u0159e nebo \u0161patn\u011b.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><b>Vstupn\u00ed<\/b> po\u017eadavky<\/h4>\n<p>\u0160kolen\u00ed je ur\u010deno pro mana\u017eery mal\u00fdch a st\u0159edn\u00edch firem; pro podnikatele a majitele firem, pro marketingov\u00e9 pracovn\u00edky.<\/p>\n<p>Absolvov\u00e1n\u00edm \u0161kolen\u00ed z\u00edskaj\u00ed \u00fa\u010dastn\u00edci p\u0159ehled o n\u00e1stroj\u00edch digit\u00e1ln\u00ed komunikace a to jak pro vlast\u00ed realizaci online marketingu, tak pro z\u00edsk\u00e1n\u00ed p\u0159ehledu v t\u00e9to oblasti pro komunikaci s extern\u00edm dodavatelem, kter\u00fd firm\u011b online marketing zaji\u0161\u0165uje \u2013 stanou se kompetentn\u00edmi partnery a budou se nejen orientovat v dan\u00fdch pojmech a principech, ale budou tak\u00e9 v\u011bd\u011bt co a jak cht\u00edt v r\u00e1mci online marketingu a v neposledn\u00ed \u0159ad\u011b nebudou platit da\u0148 za \u201enev\u011bdomost\u201c v t\u00e9to oblasti.<\/p>\n<h4><b>Z\u00edskan\u00e9<\/b> znalosti<\/h4>\n<ul>\n<li>sezn\u00e1m\u00edte se s aktu\u00e1ln\u00edmi trendy ve v\u00fdvoji on-line marketingu<\/li>\n<li>zorientujete se v\u00a0mo\u017enostech a propaga\u010dn\u00edch n\u00e1stroj\u00edch, kter\u00e9 v\u00e1m on-line marketing nab\u00edz\u00ed<\/li>\n<\/ul>\n<p><\/p>\n<h4><b>Z\u00edskan\u00e9<\/b> dovednosti<\/h4>\n<ul>\n<li>nau\u010d\u00edte\u00a0se spr\u00e1vn\u011b vyu\u017e\u00edvat e-mail marketing, soci\u00e1ln\u00ed s\u00edt\u011b, PPC\u00a0kampan\u011b i\u00a0mobiln\u00ed marketing<\/li>\n<li>z\u00edsk\u00e1te inspiraci a\u00a0u\u017eite\u010dn\u00e9 tipy pro\u00a0propagaci vlastn\u00edch produkt\u016f \u010di\u00a0slu\u017eeb na\u00a0internetu<\/li>\n<li>budete um\u011bt vyhodnotit, zda va\u0161e postupy vedou k\u00a0ur\u010den\u00fdm c\u00edl\u016fm<\/li>\n<\/ul>\n<p><h3><b>Lekto\u0159i<\/b> \u0161kolen\u00ed<\/h3> <div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"> <div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div><img decoding=\"async\" style=\"height:110px; width:110px; border-radius:80px; float: left; margin-right:16px;\" src=\"https:\/\/public.centrum-vzdelavani.cz\/uploads\/public\/Foto_Podmolik-a694.png\" onerror=\"this.onerror=null; this.src='https:\/\/public.centrum-vzdelavani.cz\/Profile\/CV-default-profile.jpg'\"> <div><h4>Ing. Leopold <b>Podmol\u00edk<\/b><\/h4><p>VUT v Brn\u011b FIT - Management a informa\u010dn\u00ed technologie<br><br>Certifik\u00e1ty: <br><i>CCNA 1 a 2<br>ECDL Expert<br>MCTS: Windows 7, Configuration<br>PRINCE2 Foundation a Practitioner <\/i><\/p><\/div><\/div><\/div><\/div><\/div> <br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-1-uvod-do-digitalniho-marketingu\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"DM 1: \u00davod do digit\u00e1ln\u00edho marketingu\",\n      \"description\": \"Pronikn\u011bte do sv\u011bta online marketingu a oslovte sv\u00e9 z\u00e1kazn\u00edky komunikac\u00ed 21. stolet\u00ed!\nInternet pat\u0159\u00ed mezi nejmasov\u011bji pou\u017e\u00edvan\u00e9 m\u00e9dium a sou\u010dasn\u011b tak roste d\u016fle\u017eitost on-line marketingu v jak\u00e9mkoliv oboru podnik\u00e1n\u00ed. Objevte z\u00e1konitosti marketingu v digit\u00e1ln\u00edm prost\u0159ed\u00ed a z\u00edskejte inspiraci pro propagaci vlastn\u00edch produkt\u016f \u010di slu\u017eeb na internetu. Poznejte, jak se spr\u00e1vn\u011b prezentovat na webu, jak vyu\u017e\u00edt online reklamu, e-mail marketing, soci\u00e1ln\u00ed s\u00edt\u011b, PPC kampan\u011b, mobiln\u00ed marketing a \u0159adu dal\u0161\u00edch mo\u017enost\u00ed digit\u00e1ln\u00ed komunikace.\nPro tento kurz m\u00e1me i specializovan\u00fd web, v\u011bnuj\u00edc\u00ed se digit\u00e1ln\u00edmu marketingu - www.DIGITALNI-MARKETER.cz\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-1-uvod-do-digitalniho-marketingu\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"vdbb\"><button class=\"w-tabs-section-header\" aria-controls=\"content-vdbb\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">DM 2: Marketing p\u0159es vyhled\u00e1va\u010de (SEO a PPC)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-vdbb\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>DM 2: Marketing p\u0159es vyhled\u00e1va\u010de (SEO a PPC)<\/b><\/h3>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">Marketing p\u0159es vyhled\u00e1va\u010de \u2013 Pronikn\u011bte do sv\u011bta online marketingu a oslovte sv\u00e9 z\u00e1kazn\u00edky komunikac\u00ed 21. stolet\u00ed!<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify;\"><strong style=\"box-sizing: border-box; font-weight: bold;\">Search Engine Marketing (<em style=\"box-sizing: border-box;\">SEM<\/em>)<\/strong> \u2013 v\u00e1\u0161 efektivn\u00ed marketing ve vyhled\u00e1va\u010d\u00edch. C\u00edlem SEM je zv\u00fd\u0161it v\u00e1\u0161 zisk prost\u0159ednictv\u00edm vyhled\u00e1va\u010d\u016f jako je nap\u0159\u00edklad Google nebo Seznam. V nich u\u017eivatel\u00e9 ka\u017edou minutu vyhled\u00e1vaj\u00ed pr\u00e1v\u011b va\u0161e produkty a slu\u017eby.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify;\">SEM lze rozd\u011blit na dv\u011b oblasti:<\/p>\n<ul style=\"box-sizing: border-box; list-style: disc; margin: 0px 0px 1.5rem 2.5rem; padding: 0px; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem; text-align: justify;\">optimalizace pro vyhled\u00e1va\u010de (<strong style=\"box-sizing: border-box; font-weight: bold;\">SEO<\/strong>),<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem; text-align: justify;\">placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch, standardn\u00ed platebn\u00ed model je platba za klik (<strong style=\"box-sizing: border-box; font-weight: bold;\">PPC<\/strong>).<\/li>\n<\/ul>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify;\">Podle \u00fadaj\u016f \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu pou\u017e\u00edv\u00e1 v\u00edce ne\u017e 80 % u\u017eivatel\u016f v \u010cesk\u00e9 republice internet k vyhled\u00e1v\u00e1n\u00ed informac\u00ed o zbo\u017e\u00ed a slu\u017eb\u00e1ch. Proto se vyplat\u00ed na internetu svoje slu\u017eby nab\u00edzet.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify;\">V\u00fdhodou <strong style=\"box-sizing: border-box; font-weight: bold;\">SEM<\/strong> je, \u017ee je vysoce c\u00edlen\u00fd na v\u00fdkon a n\u00e1vratnost investic. Ve\u0161ker\u00e9 n\u00e1klady tedy m\u00e1te pod kontrolou. Nau\u010dte se vyu\u017e\u00edvat tento n\u00e1stroj pro v\u00e1\u0161 prosp\u011bch!<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify;\">Dal\u0161\u00ed informace a aktuality se dozv\u00fdta na na\u0161em specializovan\u00e9m webu <a href=\"http:\/\/www.DIGITALNI-MARKETER.cz\">www.DIGITALNI-MARKETER.cz<\/a><\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<ul style=\"box-sizing: border-box; list-style: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\"><strong style=\"box-sizing: border-box; font-weight: bold;\">SEO<\/strong> \u2013 Podrobn\u00fd popis jak d\u011blat <strong style=\"box-sizing: border-box; font-weight: bold;\">on-page SEO<\/strong> (p\u0159\u00edmo na webov\u00fdch str\u00e1nk\u00e1ch) a <strong style=\"box-sizing: border-box; font-weight: bold;\">off-page SEO<\/strong> (mimo webov\u00e9 str\u00e1nky). Uk\u00e1\u017eeme si co je sitemap a webmaster tools. Jak je d\u016fle\u017eit\u00fd responsivn\u00ed\/adaptivn\u00ed design pro na\u0161e SEO.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\"><strong style=\"box-sizing: border-box; font-weight: bold;\">PPC<\/strong> \u2013 Popis zalo\u017een\u00ed \u00fa\u010dtu v syst\u00e9mech <strong style=\"box-sizing: border-box; font-weight: bold;\">Google AdWords<\/strong> a <strong style=\"box-sizing: border-box; font-weight: bold;\">Sklik<\/strong>. Vytvo\u0159en\u00ed kampan\u00ed a jejich nastaven\u00ed.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Pou\u017eit\u00ed n\u00e1stroje pro <em style=\"box-sizing: border-box;\">n\u00e1vrh kl\u00ed\u010dov\u00fdch slov<\/em> pro pou\u017eit\u00ed jak v <strong style=\"box-sizing: border-box; font-weight: bold;\">SEO<\/strong> tak v <strong style=\"box-sizing: border-box; font-weight: bold;\">PPC<\/strong>.<\/li>\n<\/ul>\n<h4><b>Z\u00edskan\u00e9<\/b> dovednosti<\/h4>\n<ul style=\"box-sizing: border-box; list-style: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Pochopit a zorientovat se v z\u00e1kladn\u00edch pojmech a pochopit d\u016fle\u017eitost spr\u00e1vn\u00e9ho nastaven\u00ed SEO.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Sezn\u00e1mit se pochopit d\u016fle\u017eitost n\u00e1stroj\u016f pro n\u00e1vrh kl\u00ed\u010dov\u00fdch slov pro webov\u00e9 str\u00e1nky i pro online propagaci.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Sezn\u00e1mit se s prost\u0159ed\u00edm pro n\u00e1vrh a realizaci online kampan\u00ed na internetu.<\/li>\n<\/ul>\n<p><h3><b>Lekto\u0159i<\/b> \u0161kolen\u00ed<\/h3> <div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"> <div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div><img decoding=\"async\" style=\"height:110px; width:110px; border-radius:80px; float: left; margin-right:16px;\" src=\"https:\/\/public.centrum-vzdelavani.cz\/uploads\/public\/Foto_Podmolik-a694.png\" onerror=\"this.onerror=null; this.src='https:\/\/public.centrum-vzdelavani.cz\/Profile\/CV-default-profile.jpg'\"> <div><h4>Ing. Leopold <b>Podmol\u00edk<\/b><\/h4><p>VUT v Brn\u011b FIT - Management a informa\u010dn\u00ed technologie<br><br>Certifik\u00e1ty: <br><i>CCNA 1 a 2<br>ECDL Expert<br>MCTS: Windows 7, Configuration<br>PRINCE2 Foundation a Practitioner <\/i><\/p><\/div><\/div><\/div><\/div><\/div> <br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-2-marketing-pres-vyhledavace-seo-a-ppc-\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"DM 2: Marketing p\u0159es vyhled\u00e1va\u010de (SEO a PPC)\",\n      \"description\": \"Marketing p\u0159es vyhled\u00e1va\u010de \u2013 Pronikn\u011bte do sv\u011bta online marketingu a oslovte sv\u00e9 z\u00e1kazn\u00edky komunikac\u00ed 21. stolet\u00ed!\nSearch Engine Marketing (SEM) \u2013 v\u00e1\u0161 efektivn\u00ed marketing ve vyhled\u00e1va\u010d\u00edch. C\u00edlem SEM je zv\u00fd\u0161it v\u00e1\u0161 zisk prost\u0159ednictv\u00edm vyhled\u00e1va\u010d\u016f jako je nap\u0159\u00edklad Google nebo Seznam. V nich u\u017eivatel\u00e9 ka\u017edou minutu vyhled\u00e1vaj\u00ed pr\u00e1v\u011b va\u0161e produkty a slu\u017eby.\nSEM lze rozd\u011blit na dv\u011b oblasti:<\/p>\n<p>optimalizace pro vyhled\u00e1va\u010de (SEO),\nplacen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch, standardn\u00ed platebn\u00ed model je platba za klik (PPC).<\/p>\n<p>Podle \u00fadaj\u016f \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu pou\u017e\u00edv\u00e1 v\u00edce ne\u017e 80 % u\u017eivatel\u016f v \u010cesk\u00e9 republice internet k vyhled\u00e1v\u00e1n\u00ed informac\u00ed o zbo\u017e\u00ed a slu\u017eb\u00e1ch. Proto se vyplat\u00ed na internetu svoje slu\u017eby nab\u00edzet.\nV\u00fdhodou SEM je, \u017ee je vysoce c\u00edlen\u00fd na v\u00fdkon a n\u00e1vratnost investic. Ve\u0161ker\u00e9 n\u00e1klady tedy m\u00e1te pod kontrolou. Nau\u010dte se vyu\u017e\u00edvat tento n\u00e1stroj pro v\u00e1\u0161 prosp\u011bch!\nDal\u0161\u00ed informace a aktuality se dozv\u00fdta na na\u0161em specializovan\u00e9m webu www.DIGITALNI-MARKETER.cz\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-2-marketing-pres-vyhledavace-seo-a-ppc-\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ycc4\"><button class=\"w-tabs-section-header\" aria-controls=\"content-ycc4\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">DM 3: E-mail marketing<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ycc4\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>DM 3: E-mail marketing<\/b><\/h3>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">Pronikn\u011bte do sv\u011bta online marketingu a oslovte sv\u00e9 z\u00e1kazn\u00edky komunikac\u00ed 21. stolet\u00ed!<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto,sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">Internet pat\u0159\u00ed mezi nejmasov\u011bji pou\u017e\u00edvan\u00e9 m\u00e9dium a sou\u010dasn\u011b tak roste d\u016fle\u017eitost on-line marketingu v jak\u00e9mkoliv oboru podnik\u00e1n\u00ed. Nau\u010dte se spr\u00e1vn\u011b pou\u017e\u00edvat <strong style=\"box-sizing: border-box; font-weight: bold;\">e-mail marketing<\/strong> a vyu\u017eijte potenci\u00e1l va\u0161ich st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f na maximum. E-mailing pat\u0159\u00ed mezi nejefektivn\u011bj\u0161\u00ed kan\u00e1ly on-line marketingu a my v\u00e1m uk\u00e1\u017eeme, jak na to.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto,sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">Pod\u00edvejte se i na n\u00e1\u0161 specializovan\u00fd web <a href=\"http:\/\/www.DIGITALNI-MARKETER.cz\">www.DIGITALNI-MARKETER.cz<\/a> , kter\u00fd se zab\u00fdv\u00e1 v\u00fdhradn\u011b digit\u00e1ln\u00edm marketingem.<\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<ul style=\"box-sizing: border-box; list-style: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Princip a postupy pro p\u0159\u00edpravu a realizaci <strong style=\"box-sizing: border-box; font-weight: bold;\">modern\u00ed email kampan\u011b<\/strong> \u2013 na co v\u0161echno mus\u00edme br\u00e1t z\u0159etel p\u0159i vytv\u00e1\u0159en\u00ed email\u016f.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Pr\u00e1ce v syst\u00e9mech pro email kampan\u011b \u2013 <strong style=\"box-sizing: border-box; font-weight: bold;\">MailChimp<\/strong> (<em style=\"box-sizing: border-box;\">celosv\u011btov\u00e1 #1<\/em> \u2013 <strong style=\"box-sizing: border-box; font-weight: bold;\">MailChimp<\/strong> je online slu\u017eba, kter\u00e1 u\u017eivatel\u016fm umo\u017e\u0148uje jednak newslettery odes\u00edlat, a tak\u00e9 je odborn\u011b navrhnout. D\u00e1le poskytuje nap\u0159\u00edklad mo\u017enost sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00ed a sledov\u00e1n\u00ed dosahovan\u00e9 \u00fasp\u011b\u0161nosti, atd.) a <strong style=\"box-sizing: border-box; font-weight: bold;\">SmartEmailling<\/strong> (\u010desk\u00e1 alternativa).<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Co to je <strong style=\"box-sizing: border-box; font-weight: bold;\">HTML<\/strong> a <strong style=\"box-sizing: border-box; font-weight: bold;\">CSS<\/strong> a jak\u00fd to m\u00e1 vliv na emaily.<\/li>\n<\/ul>\n<h4><b>Z\u00edskan\u00e9<\/b> znalosti<\/h4>\n<ul style=\"box-sizing: border-box; list-style: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Sezn\u00e1mit se s principy vytv\u00e1\u0159en\u00ed a realizac\u00ed modern\u00edch email kampan\u00ed.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Sezn\u00e1mit se s prac\u00ed v prost\u0159ed\u00ed syst\u00e9m\u016f pro email kampan\u011b \u2013 <strong style=\"box-sizing: border-box; font-weight: bold;\">MailChimp<\/strong> a <strong style=\"box-sizing: border-box; font-weight: bold;\">SmartEmailing.<\/strong><\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Zjist\u00edte pro\u010d, komu, kdy a jak pos\u00edlat e-maily.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Nau\u010d\u00edte se vyhodnotit efekt e-mail marketingu.<\/li>\n<\/ul>\n<p><h3><b>Lekto\u0159i<\/b> \u0161kolen\u00ed<\/h3> <div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"> <div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div><img decoding=\"async\" style=\"height:110px; width:110px; border-radius:80px; float: left; margin-right:16px;\" src=\"https:\/\/public.centrum-vzdelavani.cz\/uploads\/public\/Foto_Podmolik-a694.png\" onerror=\"this.onerror=null; this.src='https:\/\/public.centrum-vzdelavani.cz\/Profile\/CV-default-profile.jpg'\"> <div><h4>Ing. Leopold <b>Podmol\u00edk<\/b><\/h4><p>VUT v Brn\u011b FIT - Management a informa\u010dn\u00ed technologie<br><br>Certifik\u00e1ty: <br><i>CCNA 1 a 2<br>ECDL Expert<br>MCTS: Windows 7, Configuration<br>PRINCE2 Foundation a Practitioner <\/i><\/p><\/div><\/div><\/div><\/div><\/div> <br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-3-email-marketing\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"DM 3: E-mail marketing\",\n      \"description\": \"Pronikn\u011bte do sv\u011bta online marketingu a oslovte sv\u00e9 z\u00e1kazn\u00edky komunikac\u00ed 21. stolet\u00ed!\nInternet pat\u0159\u00ed mezi nejmasov\u011bji pou\u017e\u00edvan\u00e9 m\u00e9dium a sou\u010dasn\u011b tak roste d\u016fle\u017eitost on-line marketingu v jak\u00e9mkoliv oboru podnik\u00e1n\u00ed. Nau\u010dte se spr\u00e1vn\u011b pou\u017e\u00edvat e-mail marketing a vyu\u017eijte potenci\u00e1l va\u0161ich st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f na maximum. E-mailing pat\u0159\u00ed mezi nejefektivn\u011bj\u0161\u00ed kan\u00e1ly on-line marketingu a my v\u00e1m uk\u00e1\u017eeme, jak na to.\nPod\u00edvejte se i na n\u00e1\u0161 specializovan\u00fd web www.DIGITALNI-MARKETER.cz , kter\u00fd se zab\u00fdv\u00e1 v\u00fdhradn\u011b digit\u00e1ln\u00edm marketingem.\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-3-email-marketing\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"n0e3\"><button class=\"w-tabs-section-header\" aria-controls=\"content-n0e3\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">DM 4: Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-n0e3\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>DM 4: Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/b><\/h3>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify;\">V r\u00e1mci tohoto kurzu se \u00fa\u010dastn\u00edci sezn\u00e1m\u00ed s nejd\u016fle\u017eit\u011bj\u0161\u00edmi soci\u00e1ln\u00edmi s\u00edt\u011bmi \u2013 <strong style=\"box-sizing: border-box; font-weight: bold;\">Facebook, Google+, LinkedIn<\/strong> a <strong style=\"box-sizing: border-box; font-weight: bold;\">Twitter.<\/strong> Ve v\u0161ech uveden\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch si uk\u00e1\u017eeme jak vytvo\u0159it firemn\u00ed str\u00e1nky a jak je spravovat.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify;\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc\u00ed je zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f \u2013 v\u00edte, v\u0161ak v jak\u00fdch hodin\u00e1ch je optim\u00e1ln\u00ed vypustit na sv\u011bt v\u00e1\u0161 p\u0159\u00edsp\u011bvek? K ur\u010den\u00ed spr\u00e1vn\u00e9 doby V\u00e1m pom\u016f\u017ee anal\u00fdza a statistiky str\u00e1nky, kter\u00e9 se nau\u010d\u00edte \u010d\u00edst a rozum\u011bt jim \u2013 t\u00edm budete moci efektivn\u011b \u0159\u00eddit svoje firemn\u00ed str\u00e1nky na soci\u00e1ln\u00ed s\u00edti, tak abyste z toho m\u011bli u\u017eitek.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify;\">V r\u00e1mci cel\u00e9ho tohoto workshopu V\u00e1s nech\u00e1me nahl\u00e9dnout i do na\u0161ich dat, kter\u00e9 jsme z\u00edskali b\u011bhem 5 let p\u016fsoben\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a Vy tak z\u00edsk\u00e1te re\u00e1lnou p\u0159edstavu, jak to m\u016f\u017ee fungovat.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.5rem; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-align: justify;\">Pod\u00edvejte se tak\u00e9 na n\u00e1\u0161 specializovan\u00fd web <a href=\"http:\/\/www.DIGITALNI-MARKETER.cz\">www.DIGITALNI-MARKETER.cz<\/a><\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<ul style=\"box-sizing: border-box; list-style: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Sezn\u00e1men\u00ed se z\u00e1kladn\u00ed teorii a terminologii o soci\u00e1ln\u00ed s\u00edt\u00ed.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Rozbor statistik soci\u00e1ln\u00edch s\u00edt\u00ed \u2013 abychom v\u011bd\u011bli, kde jsou jac\u00ed u\u017eivatel\u00e9 a jak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b jsou pro na\u0161i firmu vhodn\u00e9.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Vytvo\u0159en\u00ed, spr\u00e1va a anal\u00fdza firemn\u00ed str\u00e1nky na <strong style=\"box-sizing: border-box; font-weight: bold;\">Facebooku.<\/strong><\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Vytvo\u0159en\u00ed, spr\u00e1va a anal\u00fdza firemn\u00ed str\u00e1nky na <strong style=\"box-sizing: border-box; font-weight: bold;\">Google+<\/strong> (<em style=\"box-sizing: border-box;\">Moje firma<\/em>).<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Vytvo\u0159en\u00ed, spr\u00e1va a anal\u00fdza firemn\u00ed str\u00e1nky na <strong style=\"box-sizing: border-box; font-weight: bold;\">LinkedIn.<\/strong><\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Vytvo\u0159en\u00ed firemn\u00ed str\u00e1nky na <strong style=\"box-sizing: border-box; font-weight: bold;\">Twitter<\/strong> a propojen\u00ed s <strong style=\"box-sizing: border-box; font-weight: bold;\">Facebookem.<\/strong><\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Pro co je vhodn\u00e9 pou\u017e\u00edt <strong style=\"box-sizing: border-box; font-weight: bold;\">Twitter<\/strong> a kdy je pro n\u00e1s v\u00fdhodn\u00fd <strong style=\"box-sizing: border-box; font-weight: bold;\">Google+.<\/strong> Vysv\u011btlen\u00ed co je to <strong style=\"box-sizing: border-box; font-weight: bold;\">Hangout<\/strong> a <strong style=\"box-sizing: border-box; font-weight: bold;\">Periscope.<\/strong><\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Pou\u017eit\u00ed <strong style=\"box-sizing: border-box; font-weight: bold;\">Facebook Pixel<\/strong> a k \u010demu se n\u00e1m hod\u00ed. Jak m\u016f\u017eeme vytv\u00e1\u0159et seznamy u\u017eivatel\u016f pro reklamu pomoc\u00ed email\u016f z na\u0161eho newsletteru (nap\u0159. pomoc\u00ed <strong style=\"box-sizing: border-box; font-weight: bold;\">MalChimp<\/strong>)<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Uk\u00e1zka nasb\u00edran\u00fdch dat ze soci\u00e1ln\u00edch s\u00edt\u00ed z na\u0161ich str\u00e1nek.<\/li>\n<\/ul>\n<h4><b>Z\u00edskan\u00e9<\/b> dovednosti<\/h4>\n<ul style=\"box-sizing: border-box; list-style: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; color: #4f5459; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;\">\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Sezn\u00e1mit se s terminologii pou\u017e\u00edvanou na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Efektivn\u011b spravovat svoje firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/li>\n<li style=\"box-sizing: border-box; margin: 0px 0px 0.5rem;\">Analyzovat a \u010d\u00edst statistiky, kter\u00e9 n\u00e1m poskytuj\u00ed soci\u00e1ln\u00ed str\u00e1nky.<\/li>\n<\/ul>\n<p><h3><b>Lekto\u0159i<\/b> \u0161kolen\u00ed<\/h3> <div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"> <div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div><img decoding=\"async\" style=\"height:110px; width:110px; border-radius:80px; float: left; margin-right:16px;\" src=\"https:\/\/public.centrum-vzdelavani.cz\/uploads\/public\/Foto_Podmolik-a694.png\" onerror=\"this.onerror=null; this.src='https:\/\/public.centrum-vzdelavani.cz\/Profile\/CV-default-profile.jpg'\"> <div><h4>Ing. Leopold <b>Podmol\u00edk<\/b><\/h4><p>VUT v Brn\u011b FIT - Management a informa\u010dn\u00ed technologie<br><br>Certifik\u00e1ty: <br><i>CCNA 1 a 2<br>ECDL Expert<br>MCTS: Windows 7, Configuration<br>PRINCE2 Foundation a Practitioner <\/i><\/p><\/div><\/div><\/div><\/div><\/div> <br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-4-firemni-stranky-na-socialnich-sitich\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"DM 4: Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch\",\n      \"description\": \"V r\u00e1mci tohoto kurzu se \u00fa\u010dastn\u00edci sezn\u00e1m\u00ed s nejd\u016fle\u017eit\u011bj\u0161\u00edmi soci\u00e1ln\u00edmi s\u00edt\u011bmi \u2013 Facebook, Google+, LinkedIn a Twitter. Ve v\u0161ech uveden\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch si uk\u00e1\u017eeme jak vytvo\u0159it firemn\u00ed str\u00e1nky a jak je spravovat.\nNejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc\u00ed je zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f \u2013 v\u00edte, v\u0161ak v jak\u00fdch hodin\u00e1ch je optim\u00e1ln\u00ed vypustit na sv\u011bt v\u00e1\u0161 p\u0159\u00edsp\u011bvek? K ur\u010den\u00ed spr\u00e1vn\u00e9 doby V\u00e1m pom\u016f\u017ee anal\u00fdza a statistiky str\u00e1nky, kter\u00e9 se nau\u010d\u00edte \u010d\u00edst a rozum\u011bt jim \u2013 t\u00edm budete moci efektivn\u011b \u0159\u00eddit svoje firemn\u00ed str\u00e1nky na soci\u00e1ln\u00ed s\u00edti, tak abyste z toho m\u011bli u\u017eitek.\nV r\u00e1mci cel\u00e9ho tohoto workshopu V\u00e1s nech\u00e1me nahl\u00e9dnout i do na\u0161ich dat, kter\u00e9 jsme z\u00edskali b\u011bhem 5 let p\u016fsoben\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a Vy tak z\u00edsk\u00e1te re\u00e1lnou p\u0159edstavu, jak to m\u016f\u017ee fungovat.\nPod\u00edvejte se tak\u00e9 na n\u00e1\u0161 specializovan\u00fd web www.DIGITALNI-MARKETER.cz\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-4-firemni-stranky-na-socialnich-sitich\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"p302\"><button class=\"w-tabs-section-header\" aria-controls=\"content-p302\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">DM 5: Kontrolujte sv\u016fj web pomoc\u00ed Google Analytics<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-p302\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>DM 5: Kontrolujte sv\u016fj web pomoc\u00ed Google Analytics<\/b><\/h3>\n<p><strong>Pronikn\u011bte do sv\u011bta online marketingu a oslovte sv\u00e9 z\u00e1kazn\u00edky komunikac\u00ed 21. stolet\u00ed!<\/strong><\/p>\n<p>Internet pat\u0159\u00ed mezi nejmasov\u011bji pou\u017e\u00edvan\u00e9 m\u00e9dium a sou\u010dasn\u011b tak roste d\u016fle\u017eitost on-line marketingu v jak\u00e9mkoliv oboru podnik\u00e1n\u00ed.<\/p>\n<p>Bez kontroly a zp\u011btn\u00e9 vazby nen\u00ed \u0159\u00edzen\u00ed. Nau\u010dte se pracovat s\u00a0n\u00e1strojem pro vyhodnocen\u00ed a efektivitu va\u0161ich online kampan\u00ed! Jednodenn\u00ed \u0161kolen\u00ed v\u00e1s na p\u0159\u00edkladech, postupech a n\u00e1vodech krok za krokem provede nastaven\u00edm a sledov\u00e1n\u00edm graf\u016f, kter\u00e9 v\u00e1m pomohou zv\u00fd\u0161it tr\u017eby, n\u00e1v\u0161t\u011bvnost i spokojenost z\u00e1kazn\u00edk\u016f.<\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<ul>\n<li>Vysv\u011btlen\u00ed pojm\u016f jako je <strong>Konverze<\/strong>, <strong>Imprese<\/strong>, <strong>CTR<\/strong>, <strong>Cookie<\/strong> a dal\u0161\u00ed. Vhodn\u00e9 pou\u017eit\u00ed <strong>Google Tag Manager.<\/strong><\/li>\n<li>Vytvo\u0159en\u00ed a nastaven\u00ed \u00fa\u010dtu v\u00a0Google Analytics. Propojen\u00ed s n\u00e1stroji Google <strong>AdWords<\/strong> a Google <strong>Search Console<\/strong>.<\/li>\n<li>Vysv\u011btlen\u00ed prost\u0159ed\u00ed a popis z\u00e1kladn\u00edch p\u0159ehled\u016f, kter\u00e9 v\u00a0<strong>Google Analytics<\/strong> nalezneme.<\/li>\n<li>Vyhodnocov\u00e1n\u00ed zda statistiky, kter\u00e9 vid\u00edme v\u00a0p\u0159ehledech, jsou pro n\u00e1s spr\u00e1vn\u00e9 nebo ne \u2013 neboli interpretace v\u00fdsledk\u016f.<\/li>\n<\/ul>\n<h4><b>Vstupn\u00ed<\/b> po\u017eadavky<\/h4>\n<p>st\u0159edn\u011b pokro\u010dil\u00ed u\u017eivatel\u00e9<\/p>\n<h4><b>Z\u00edskan\u00e9<\/b> znalosti<\/h4>\n<ul>\n<li>Jak funguje web (internet), co m\u016f\u017eeme sledovat a jak\u00fd je princip chov\u00e1n\u00ed z\u00e1kazn\u00edku na internetu.<\/li>\n<li>Nastaven\u00ed slu\u017eby <strong>Google Analytics<\/strong> na sv\u00e9m webu.<\/li>\n<li>Pochopen\u00ed funk\u010dnosti a s\u00edl\u00ed anal\u00fdzy, a jak m\u016f\u017eeme interpretovat na\u0161e v\u00fdsledky v <strong>Google Analytics<\/strong>.<\/li>\n<\/ul>\n<p><h3><b>Lekto\u0159i<\/b> \u0161kolen\u00ed<\/h3> <div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"> <div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div><img decoding=\"async\" style=\"height:110px; width:110px; border-radius:80px; float: left; margin-right:16px;\" src=\"https:\/\/public.centrum-vzdelavani.cz\/uploads\/public\/Foto_Podmolik-a694.png\" onerror=\"this.onerror=null; this.src='https:\/\/public.centrum-vzdelavani.cz\/Profile\/CV-default-profile.jpg'\"> <div><h4>Ing. Leopold <b>Podmol\u00edk<\/b><\/h4><p>VUT v Brn\u011b FIT - Management a informa\u010dn\u00ed technologie<br><br>Certifik\u00e1ty: <br><i>CCNA 1 a 2<br>ECDL Expert<br>MCTS: Windows 7, Configuration<br>PRINCE2 Foundation a Practitioner <\/i><\/p><\/div><\/div><\/div><\/div><\/div> <br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-5-kontrolujte-svuj-web-pomoci-google-analytics\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"DM 5: Kontrolujte sv\u016fj web pomoc\u00ed Google Analytics\",\n      \"description\": \"Pronikn\u011bte do sv\u011bta online marketingu a oslovte sv\u00e9 z\u00e1kazn\u00edky komunikac\u00ed 21. stolet\u00ed!\nInternet pat\u0159\u00ed mezi nejmasov\u011bji pou\u017e\u00edvan\u00e9 m\u00e9dium a sou\u010dasn\u011b tak roste d\u016fle\u017eitost on-line marketingu v jak\u00e9mkoliv oboru podnik\u00e1n\u00ed.\nBez kontroly a zp\u011btn\u00e9 vazby nen\u00ed \u0159\u00edzen\u00ed. Nau\u010dte se pracovat s\u00a0n\u00e1strojem pro vyhodnocen\u00ed a efektivitu va\u0161ich online kampan\u00ed! Jednodenn\u00ed \u0161kolen\u00ed v\u00e1s na p\u0159\u00edkladech, postupech a n\u00e1vodech krok za krokem provede nastaven\u00edm a sledov\u00e1n\u00edm graf\u016f, kter\u00e9 v\u00e1m pomohou zv\u00fd\u0161it tr\u017eby, n\u00e1v\u0161t\u011bvnost i spokojenost z\u00e1kazn\u00edk\u016f.\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#dm-5-kontrolujte-svuj-web-pomoci-google-analytics\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"l485\"><button class=\"w-tabs-section-header\" aria-controls=\"content-l485\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">Semin\u00e1\u0159: Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch <\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-l485\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>Semin\u00e1\u0159: Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch <\/b><\/h3>\n<p>Tento kurz je zam\u011b\u0159en&yacute; na <strong>soci&aacute;ln&iacute; s&iacute;t\u011b<\/strong>, co\u017e je jedna \u010d&aacute;st v r&aacute;mci digit&aacute;ln&iacute;ho marketingu. Pod&iacute;v&aacute;me se na v&scaron;echny aspekty soci&aacute;ln&iacute;ch s&iacute;t&iacute;ch, jak o nich p\u0159em&yacute;&scaron;let, jak se o n\u011b starat a tak&eacute; jak na nich propagovat sv&eacute; firemn&iacute; str&aacute;nky. Pokud bychom se pod&iacute;vali na to pro koho je tento kurz ur\u010den, tak je ur\u010den pro osoby, kter&eacute; <strong>maj&iacute; nastarosti pr&aacute;ci se soci&aacute;ln&iacute;mi s&iacute;t\u011bmi ve firm\u011b<\/strong>. Tzn. pokud v&aacute;s zaj&iacute;m&aacute; pouze ma\u017eersk&yacute; pohled na danou problematiku, tak pro v&aacute;s bude vhodn&eacute; jin&eacute; na&scaron;e &scaron;kolen&iacute; a to <strong>Digit&aacute;ln&iacute; marketing pro mana\u017eery.<\/strong><\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<ol>\n<li>&Uacute;vod do <strong>digit&aacute;ln&iacute; doby<\/strong>.<\/li>\n<li>Sezn&aacute;men&iacute; se z&aacute;kladn&iacute; teorii a terminologii o soci&aacute;ln&iacute;ch s&iacute;t&iacute;ch.\n<ul>\n<li>P\u0159ehled soci&aacute;ln&iacute;ch s&iacute;t&iacute;ch, kterou jsou jak u n&aacute;s tak i p\u0159&iacute;padn\u011b v zahrani\u010d&iacute;.<\/li>\n<li>Co je to vlastn\u011b soci&aacute;ln&iacute; s&iacute;t\u011b a jak k tomu p\u0159istupovat.<\/li>\n<\/ul>\n<\/li>\n<li>Spr&aacute;va a anal&yacute;za firemn&iacute; str&aacute;nky na <strong>Facebooku, Twitter, Instagram<\/strong> a <strong>LinkedIn.<\/strong>\n<ul>\n<li>Pod&iacute;v&aacute;me se na v&scaron;echny popul&aacute;rn&iacute; soci&aacute;ln&iacute; s&iacute;t\u011b v \u010cR.<\/li>\n<li>Jak se dan&eacute; soci&aacute;ln&iacute; s&iacute;t\u011b spravuj&iacute;, co je pot\u0159eba si v&scaron;echno nastavit a co m\u016f\u017eeme analyzovat na dan&yacute;ch str&aacute;nk&aacute;ch aby n&aacute;m to pomohlo s efektivn\u011bj&scaron;&iacute; pr&aacute;ci se soci&aacute;ln&iacute;mi s&iacute;t\u011bmi.<\/li>\n<li>Strategick&yacute; p\u0159&iacute;stup k soci&aacute;ln&iacute;m s&iacute;t&iacute;m &#8211; na co v&scaron;e myslet a jak si to napl&aacute;novat.<\/li>\n<\/ul>\n<\/li>\n<li>Propagace na <strong>Facebooku \/ Instagramu<\/strong>\n<ul>\n<li>Vysv\u011btl&iacute;me si co je to <strong>Facebook Pixel<\/strong> a k \u010demu se n&aacute;m hod&iacute;.<\/li>\n<li>Jak&eacute; form&aacute;ty reklamy m\u016f\u017eeme pou\u017e&iacute;t na Facebooku a jak&eacute; na Instagramu. <\/li>\n<\/ul>\n<\/li>\n<li>Uk&aacute;zka nasb&iacute;ran&yacute;ch dat ze soci&aacute;ln&iacute;ch s&iacute;t&iacute; z na&scaron;ich str&aacute;nek.<\/li>\n<\/ol>\n<h4><b>Vstupn\u00ed<\/b> po\u017eadavky<\/h4>\n<ul>\n<li>Digit&aacute;ln&iacute; gramotnost &#8211; tzn b\u011b\u017en&eacute; u\u017eivatelsk&eacute; znalosti a dovednosti s pr&aacute;ci po\u010d&iacute;ta\u010dem, software a internetem<\/li>\n<li>U\u017eivatelsk&aacute; znalost soci&aacute;ln&iacute;ch s&iacute;t&iacute;ch<\/li>\n<\/ul>\n<h4><b>Z\u00edskan\u00e9<\/b> znalosti<\/h4>\n<ul>\n<li>Co je to soci&aacute;ln&iacute; s&iacute;\u0165 a jak&eacute; m&aacute; mo\u017enosti.<\/li>\n<li>Form&aacute;ty reklam na soci&aacute;ln&iacute;ch s&iacute;t&iacute;ch a zhruba jejich cenu.<\/li>\n<li>Co je to Facebook Pixel a k \u010demu je .<\/li>\n<li>Jak strategicky p\u0159istupovat k soci&aacute;ln&iacute;m s&iacute;t&iacute;m.<\/li>\n<\/ul>\n<p><\/p>\n<h4><b>Z\u00edskan\u00e9<\/b> dovednosti<\/h4>\n<ul>\n<li>Spr&aacute;va firemn&iacute;ho profilu na Facebooku, Instagramu a LinkedInu.<\/li>\n<li>Spr&aacute;va profilu na Twitteru.<\/li>\n<li>Vytvo\u0159en&iacute; jednoduch&eacute; reklamy pro facebook \/ instagram.<\/li>\n<\/ul>\n<p><h3><b>Lekto\u0159i<\/b> \u0161kolen\u00ed<\/h3> <div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"> <div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div><img decoding=\"async\" style=\"height:110px; width:110px; border-radius:80px; float: left; margin-right:16px;\" src=\"https:\/\/public.centrum-vzdelavani.cz\/uploads\/public\/Foto_Podmolik-a694.png\" onerror=\"this.onerror=null; this.src='https:\/\/public.centrum-vzdelavani.cz\/Profile\/CV-default-profile.jpg'\"> <div><h4>Ing. Leopold <b>Podmol\u00edk<\/b><\/h4><p>VUT v Brn\u011b FIT - Management a informa\u010dn\u00ed technologie<br><br>Certifik\u00e1ty: <br><i>CCNA 1 a 2<br>ECDL Expert<br>MCTS: Windows 7, Configuration<br>PRINCE2 Foundation a Practitioner <\/i><\/p><\/div><\/div><\/div><\/div><\/div> <br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#seminar-firemni-stranky-na-socialnich-sitich\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"Semin\u00e1\u0159: Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch \",\n      \"description\": \"Tento kurz je zam\u011b\u0159en&yacute; na soci&aacute;ln&iacute; s&iacute;t\u011b, co\u017e je jedna \u010d&aacute;st v r&aacute;mci digit&aacute;ln&iacute;ho marketingu. Pod&iacute;v&aacute;me se na v&scaron;echny aspekty soci&aacute;ln&iacute;ch s&iacute;t&iacute;ch, jak o nich p\u0159em&yacute;&scaron;let, jak se o n\u011b starat a tak&eacute; jak na nich propagovat sv&eacute; firemn&iacute; str&aacute;nky. Pokud bychom se pod&iacute;vali na to pro koho je tento kurz ur\u010den, tak je ur\u010den pro osoby, kter&eacute; maj&iacute; nastarosti pr&aacute;ci se soci&aacute;ln&iacute;mi s&iacute;t\u011bmi ve firm\u011b. Tzn. pokud v&aacute;s zaj&iacute;m&aacute; pouze ma\u017eersk&yacute; pohled na danou problematiku, tak pro v&aacute;s bude vhodn&eacute; jin&eacute; na&scaron;e &scaron;kolen&iacute; a to Digit&aacute;ln&iacute; marketing pro mana\u017eery.\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#seminar-firemni-stranky-na-socialnich-sitich\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"adec\"><button class=\"w-tabs-section-header\" aria-controls=\"content-adec\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">Semin\u00e1\u0159: Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-adec\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>Semin\u00e1\u0159: Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?<\/b><\/h3>\n<p><strong>On-line digit\u00e1ln\u00ed marketing<\/strong> je d\u016fle\u017eit\u00fd v\u00a0jak\u00e9mkoliv oboru podnik\u00e1n\u00ed. Objevte z\u00e1konitosti marketingu v\u00a0digit\u00e1ln\u00edm prost\u0159ed\u00ed a z\u00edskejte inspiraci pro propagaci vlastn\u00edch produkt\u016f \u010di slu\u017eeb na internetu. Poznejte, jak se spr\u00e1vn\u011b prezentovat na webu, jak vyu\u017e\u00edt obecn\u011b online reklamu, <strong>e-mail marketing<\/strong>, <strong>soci\u00e1ln\u00ed s\u00edt\u011b<\/strong>, <strong>PPC kampan\u011b <\/strong>a \u0159adu dal\u0161\u00edch mo\u017enost\u00ed digit\u00e1ln\u00ed komunikace. Sou\u010d\u00e1st\u00ed tohoto semin\u00e1\u0159e bude vypracovan\u00e1 anal\u00fdza aktivit v digit\u00e1ln\u00edm sv\u011bt\u011b (propagace).<\/p>\n<p>Semin\u00e1\u0159 je ur\u010den pro mana\u017eery mal\u00fdch a st\u0159edn\u00edch firem; pro podnikatele a majitele firem, pro marketingov\u00e9 pracovn\u00edky.<\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<p>V tomto <strong>semin\u00e1\u0159i<\/strong> se dozv\u00fdte informace z n\u011bkolika oblast\u00ed &#8211; a to:<\/p>\n<ol>\n<li>\u00davod do kontextu dne\u0161n\u00ed digit\u00e1ln\u00ed doby.<\/li>\n<li>Z\u00e1klady <strong>SEM<\/strong> &#8211; <strong>SEO<\/strong> a <strong>PPC<\/strong>.\n<ul>\n<li>\u009aUk\u00e1zka v aplikaci <strong>Google <\/strong><strong>AdWords<\/strong><strong> Express<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li>Jak\u00fd m\u016f\u017ee b\u00fdt <strong>email marketing v 21. stolet\u00ed <\/strong>s uk\u00e1zkou v aplikaci <strong>MailChimp<\/strong>.<\/li>\n<li>Jak\u00e9 jsou dnes d\u016fle\u017eit\u00e9 <strong>soci\u00e1ln\u00ed s\u00edt\u011b pro firmy<\/strong>.<\/li>\n<li>Probr\u00e1n\u00ed jednotliv\u00fdch p\u0159ipraven\u00fdch anal\u00fdz. (pokud budou \u00fa\u010dastn\u00edci dostate\u010dn\u011b dop\u0159edu p\u0159ihl\u00e1\u0161en\u00ed na semin\u00e1\u0159)<\/li>\n<li>Sezn\u00e1men\u00ed se s <strong>STDC<\/strong> (<em>See<\/em><em>&#8211;<\/em><em>Think<\/em><em>-Do-Care<\/em>) frameworku.<\/li>\n<li><strong>GDPR a digit\u00e1ln\u00ed marketing.<\/strong><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h4><b>Z\u00edskan\u00e9<\/b> znalosti<\/h4>\n<ul>\n<li>Co je to <strong>SEO.<\/strong><\/li>\n<li>Co je to <strong>PPC.<\/strong><\/li>\n<li>Co znamen\u00e1 <strong>email marketing<\/strong> v 21. stolet\u00ed.<\/li>\n<li>Jak\u00e9 <strong>soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> mohou firmy vyu\u017e\u00edvat.<\/li>\n<li>Co je to <strong>STDC<\/strong> framework<\/li>\n<\/ul>\n<p><\/p>\n<h4><b>Z\u00edskan\u00e9<\/b> dovednosti<\/h4>\n<ul>\n<li>Orientace v aplikaci <strong>MailChimp.<\/strong><\/li>\n<li>Orientace v aplikaci <strong>Google AdWords Express<\/strong>.<\/li>\n<\/ul>\n<p><br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#seminar-jak-muze-firma-vyuzit-digitalni-marketing\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"Semin\u00e1\u0159: Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?\",\n      \"description\": \"On-line digit\u00e1ln\u00ed marketing je d\u016fle\u017eit\u00fd v\u00a0jak\u00e9mkoliv oboru podnik\u00e1n\u00ed. Objevte z\u00e1konitosti marketingu v\u00a0digit\u00e1ln\u00edm prost\u0159ed\u00ed a z\u00edskejte inspiraci pro propagaci vlastn\u00edch produkt\u016f \u010di slu\u017eeb na internetu. Poznejte, jak se spr\u00e1vn\u011b prezentovat na webu, jak vyu\u017e\u00edt obecn\u011b online reklamu, e-mail marketing, soci\u00e1ln\u00ed s\u00edt\u011b, PPC kampan\u011b a \u0159adu dal\u0161\u00edch mo\u017enost\u00ed digit\u00e1ln\u00ed komunikace. Sou\u010d\u00e1st\u00ed tohoto semin\u00e1\u0159e bude vypracovan\u00e1 anal\u00fdza aktivit v digit\u00e1ln\u00edm sv\u011bt\u011b (propagace).\nSemin\u00e1\u0159 je ur\u010den pro mana\u017eery mal\u00fdch a st\u0159edn\u00edch firem; pro podnikatele a majitele firem, pro marketingov\u00e9 pracovn\u00edky.\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#seminar-jak-muze-firma-vyuzit-digitalni-marketing\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"w973\"><button class=\"w-tabs-section-header\" aria-controls=\"content-w973\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">Semin\u00e1\u0159: Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-w973\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>Semin\u00e1\u0159: Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/b><\/h3>\n<p>Tento semin\u00e1\u0159 V\u00e1m pom\u016f\u017ee zorientovat se ve sv\u011bt\u011b <strong>firemn\u00edch webov\u00fdch str\u00e1nky<\/strong>. V\u0161echny na\u0161e aktivity v\u011bt\u0161inou sm\u011b\u0159uj\u00ed k tomu, aby si u\u017eivatel\u00e9 p\u0159e\u010detli informace na na\u0161em webu. Proto pot\u0159ebujeme m\u00edt spr\u00e1vn\u00e9 modern\u00ed webov\u00e9 str\u00e1nky, z kter\u00fdch n\u00e1m nebudou ut\u00edkat zmaten\u00ed u\u017eivatel\u00e9. Uk\u00e1\u017eeme si jak\u00e9 jsou dnes mo\u017enosti pro <strong>80% firemn\u00edch web\u016f<\/strong>. V r\u00e1mci tohoto semin\u00e1\u0159e obdr\u017e\u00edte vypracovanou anal\u00fdzu (cca 2 A4), kterou probereme i v r\u00e1mci semin\u00e1\u0159e. D\u00e1le si uk\u00e1\u017eeme k \u010demu je dobr\u00e9 <strong>Google Analytics<\/strong>.<\/p>\n<p>Semin\u00e1\u0159 je ur\u010den pro mana\u017eery mal\u00fdch a st\u0159edn\u00edch firem; pro podnikatele a majitele firem, pro marketingov\u00e9 pracovn\u00edky.<\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<p>V tomto semin\u00e1\u0159i se dozv\u00fdte informace z n\u011bkolika oblast\u00ed<strong> digit\u00e1ln\u00edho (online) marketingu<\/strong> a to:<\/p>\n<ol>\n<li>\u00davod do <strong>digit\u00e1ln\u00ed doby<\/strong>.<\/li>\n<li><strong>Open-source CMS <\/strong>vs \u0159e\u0161en\u00ed na m\u00edr\u016f<\/li>\n<li><strong>SEO<\/strong> a pro\u010d ho nepodce\u0148ovat.\n<ul>\n<li>\u009aProvedeme SEO na n\u011bkolika str\u00e1nk\u00e1ch.<\/li>\n<\/ul>\n<\/li>\n<li>Jak si <strong>zkontrolovat svoje webov\u00e9 str\u00e1nky<\/strong>.\n<ul>\n<li>\u009aRozebr\u00e1n\u00ed p\u0159ipraven\u00e9 anal\u00fdzy sou\u010dasn\u00fdch webov\u00fdch str\u00e1nek \u00fa\u010dastn\u00edk\u016f.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Google <\/strong><strong>analytics<\/strong>.\n<ul>\n<li>\u009aPokud m\u00e1te p\u0159\u00edstup k Google Analytics, tak i rychl\u00e1 anal\u00fdza va\u0161ich dat, p\u0159\u00edpadn\u011b rozebr\u00e1n\u00ed uk\u00e1zkov\u00fdch dat.<\/li>\n<\/ul>\n<\/li>\n<li><strong>GDPR a webov\u00e9 str\u00e1nky.<\/strong><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h3><strong>Reference od \u00fa\u010dastn\u00edku semin\u00e1\u0159e<\/strong><\/h3>\n<p>Hodnocen\u00ed \u00fa\u010dastn\u00edka z\u00a0<a href=\"https:\/\/www.tsmo.cz\/\" target=\"_blank\" rel=\"noopener\"><strong>Technick\u00fdch slu\u017eeb m\u011bsta Olomouce a.s.<\/strong><\/a><strong>:<\/strong><\/p>\n<blockquote>\n<p>Semin\u00e1\u0159 byl velice zaj\u00edmav\u00fd a poutav\u00fd. R\u00e1d bych velmi kladn\u011b ohodnotil znalosti a p\u0159\u00edpravu \u0161kolitele a zp\u016fsob jejich prezentov\u00e1n\u00ed. A\u010dkoliv nejsem zcela \u010dlov\u011bk z\u00a0oboru, tak informace byly pod\u00e1ny srozumitelnou formou a dozv\u011bd\u011bl jsem se opravdu spoustu nov\u00fdch informac\u00ed z\u00a0oblasti anal\u00fdzy webov\u00fdch str\u00e1nek. D\u016fle\u017eitou sou\u010d\u00e1st\u00ed semin\u00e1\u0159e byla i problematika GDPR v\u00a0souvislosti se spr\u00e1vou webov\u00fdch str\u00e1nek a v\u016fbec s\u00a0prezentac\u00ed spole\u010dnosti prost\u0159ednictv\u00edm nov\u00fdch m\u00e9di\u00ed. R\u00e1d doporu\u010d\u00edm semin\u00e1\u0159 d\u00e1le a budu se t\u011b\u0161it na dal\u0161\u00ed.<\/p>\n<\/blockquote>\n<p>Dal\u0161\u00ed hodnocen\u00ed od \u00fa\u010dastn\u00edka ze spole\u010dnosti <a href=\"https:\/\/www.prepravanaletiste.cz\/\" target=\"_blank\" rel=\"noopener\"><strong>P\u0159eprava na leti\u0161t\u011b s.r.o.<\/strong><\/a>:<\/p>\n<blockquote>\n<p>Vynikaj\u00edc\u00ed semin\u00e1\u0159. I pro laiky velmi srozumiteln\u00fd v\u00fdklad. P\u0159edn\u00e1\u0161ej\u00edc\u00ed vst\u0159\u00edcn\u00fd, velmi zdatn\u00fd, jak po odborn\u00e9 str\u00e1nce, tak lidsk\u00fdm p\u0159\u00edstupem. \u0158e\u0161eny konkr\u00e9tn\u00ed p\u0159\u00edpady, v\u010detn\u011b praktick\u00e9 uk\u00e1zky. Velmi dob\u0159e vysv\u011btlena aktu\u00e1ln\u00ed situace ohledn\u011b GDPR. V\u0159ele doporu\u010duji.<\/p>\n<\/blockquote>\n<h4><b>Vstupn\u00ed<\/b> po\u017eadavky<\/h4>\n<p>P\u0159edpoklad, \u017ee m\u00e1te webov\u00e9 str\u00e1nky nebo pl\u00e1nujete m\u00edt nov\u00e9 webov\u00e9 str\u00e1nky.<\/p>\n<h4><b>Z\u00edskan\u00e9<\/b> znalosti<\/h4>\n<ul>\n<li>Budete v\u011bd\u011bt co v\u0161echno m\u00e1 m\u00edt modern\u00ed web.<\/li>\n<li>Jak\u00e9 jsou mo\u017enosti pro firemn\u00ed webov\u00e9 str\u00e1nky.<\/li>\n<li>Co je to <strong>SEO.<\/strong><\/li>\n<li>Co je to <strong>Google Analytics<\/strong>.<\/li>\n<\/ul>\n<p><\/p>\n<h4><b>Z\u00edskan\u00e9<\/b> dovednosti<\/h4>\n<ul>\n<li>Prov\u00e9st z\u00e1kladn\u00ed anal\u00fdzu webu a ov\u011b\u0159it si stav webov\u00fdch str\u00e1nek.<\/li>\n<li>Prov\u00e9st <strong>SEO<\/strong> na konkr\u00e9tn\u00ed str\u00e1nku.<\/li>\n<li>Jak \u010d\u00edst z\u00e1kladn\u00ed data v <strong>Google Analytics<\/strong>.<\/li>\n<\/ul>\n<p><br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#seminar-moderni-firemni-webove-stranky\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"Semin\u00e1\u0159: Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky\",\n      \"description\": \"Tento semin\u00e1\u0159 V\u00e1m pom\u016f\u017ee zorientovat se ve sv\u011bt\u011b firemn\u00edch webov\u00fdch str\u00e1nky. 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D\u00e1le si uk\u00e1\u017eeme k \u010demu je dobr\u00e9 Google Analytics.\nSemin\u00e1\u0159 je ur\u010den pro mana\u017eery mal\u00fdch a st\u0159edn\u00edch firem; pro podnikatele a majitele firem, pro marketingov\u00e9 pracovn\u00edky.\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#seminar-moderni-firemni-webove-stranky\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"j3a6\"><button class=\"w-tabs-section-header\" aria-controls=\"content-j3a6\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">Z\u00e1klady digit\u00e1ln\u00edho marketingu<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-j3a6\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b>Z\u00e1klady digit\u00e1ln\u00edho marketingu<\/b><\/h3>\n<p>Pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed za\u010d\u00edt s <strong>digit\u00e1ln\u00edm marketingem<\/strong>, nebo nesm\u011ble ji\u017e za\u010dali, jsme p\u0159ipravili tento dvou denn\u00ed kurz <strong>Z\u00e1klady digit\u00e1ln\u00edho marketingu<\/strong>. Srozumiteln\u011b V\u00e1m vysv\u011btl\u00edme v\u0161echny sou\u010d\u00e1sti <strong>digit\u00e1ln\u00edho marketingu<\/strong>. Zorientujete se a vyzkou\u0161\u00edte si prakticky n\u011bkolika n\u00e1stroj\u016f, kter\u00e9 se v <strong>digit\u00e1ln\u00edm marketingu<\/strong> pou\u017e\u00edvaj\u00ed.<\/p>\n<p>\u0160kolen\u00ed je vhodn\u00e9 i pro naprost\u00e9 za\u010d\u00e1te\u010dn\u00edky, proto\u017ee p\u016fjdeme \u00fapln\u011b <strong>od z\u00e1kladu digit\u00e1ln\u00edho marketingu<\/strong>.<\/p>\n<h4><b>Term\u00edny<\/b> \u0161kolen\u00ed<\/h4>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h4><b>Obsahov\u00e1<\/b> n\u00e1pl\u0148<\/h4>\n<p>V r\u00e1mci prvn\u00edho dne si projdeme n\u00e1sleduj\u00edc\u00ed t\u00e9mata:<\/p>\n<ul>\n<li><strong>\u00davod do sv\u011bta digit\u00e1ln\u00edho marketingu<\/strong>.<\/li>\n<li><strong>Z\u00e1kladn\u00ed p\u0159ehled v\u0161ech 4 \u010d\u00e1st\u00ed digit\u00e1ln\u00edho marketingu<\/strong> (SEM &#8211; SEO a PPC, Soci\u00e1ln\u00ed s\u00edt\u011b, Email marketing a Analytika)<\/li>\n<li>Vysv\u011btlen\u00ed frameworku <strong>See-Think-Do-Care.<\/strong><\/li>\n<li><strong>Webov\u00e9 str\u00e1nky<\/strong> &#8211; pro\u010d je d\u016fle\u017eit\u00e9 za\u010d\u00edt od webov\u00fdch str\u00e1nek v digit\u00e1ln\u00edm marketingu,<\/li>\n<li><strong>SEO<\/strong> \u2013 Jak spr\u00e1vn\u011b nastavit a spravovat web aby ho vyhled\u00e1va\u010de zobrazovali co nejv\u00fd\u0161e ve v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Nav\u00edc si uk\u00e1\u017eeme n\u00e1stroj Google Search Console abychom v\u011bd\u011bli, co se o na\u0161ich str\u00e1nk\u00e1ch mysl\u00ed Google.<\/li>\n<li><strong>PPC<\/strong> \u2013 reklama ve vyhled\u00e1va\u010d\u00edch Google a Seznam pomoc\u00ed jejich slu\u017eeb Google AdWords a Sklik.<\/li>\n<\/ul>\n<p>Druh\u00fd den se pokra\u010duje v dal\u0161\u00edch \u010d\u00e1stech digit\u00e1ln\u00edho marketingu<\/p>\n<ul>\n<li><strong>Email marketing<\/strong> \u2013 Uk\u00e1zat jak lze v sou\u010dasn\u00e9 dob\u011b pou\u017e\u00edvat email jako \u00fa\u010dinn\u00fd n\u00e1stroj komunikace se z\u00e1kazn\u00edky. Jako n\u00e1stroj je zde MailChimp, kter\u00fd n\u00e1m pom\u00e1h\u00e1 se spr\u00e1vou kontakt\u016f a hromadn\u00fdm rozes\u00edl\u00e1n\u00edm email\u016f.<\/li>\n<li><strong>Soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> \u2013 Zorientujeme se jak spravovat svoje firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch a jak na nich m\u016f\u017eeme jednodu\u0161e inzerovat. Facebook, Twitter, LinkedIn, Google+ \u2026<\/li>\n<li><strong>Analytika<\/strong> \u2013 Bez kontroly nem\u016f\u017eeme \u0159\u00edci, jestli se n\u00e1m n\u011bco da\u0159\u00ed nebo ne. A k tomu n\u00e1m slou\u017e\u00ed n\u00e1stroj Google Analytics, kde dok\u00e1\u017eeme zjistit, jestli to d\u011bl\u00e1me dob\u0159e nebo \u0161patn\u011b.<\/li>\n<li><strong>GDPR v digit\u00e1ln\u00ed marketingu<\/strong> &#8211; vyp\u00edchnut\u00ed na co se nesm\u00fd zapomenout v r\u00e1mci nov\u011b zav\u00e1d\u011bn\u00e9ho na\u0159\u00edzen\u00ed GDPR.\n<p>Pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed za\u010d\u00edt s <strong>digit\u00e1ln\u00edm marketingem<\/strong>, nebo nesm\u011ble ji\u017e za\u010dali, jsme p\u0159ipravili tento dvou denn\u00ed kurz <strong>Z\u00e1klady digit\u00e1ln\u00edho marketingu<\/strong>. Srozumiteln\u011b V\u00e1m vysv\u011btl\u00edme v\u0161echny sou\u010d\u00e1sti digit\u00e1ln\u00edho marketingu. Zorientujete se a vyzkou\u0161\u00edte si prakticky n\u011bkolika n\u00e1stroj\u016f, kter\u00e9 se v digit\u00e1ln\u00edm marketingu pou\u017e\u00edvaj\u00ed.<\/p>\n<p>\u0160kolen\u00ed je vhodn\u00e9 i pro naprost\u00e9 za\u010d\u00e1te\u010dn\u00edky, proto\u017ee p\u016fjdeme \u00fapln\u011b od z\u00e1kladu <strong>digit\u00e1ln\u00edho marketingu<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h4><b>Z\u00edskan\u00e9<\/b> znalosti<\/h4>\n<p>\u2022 Pochopit a zorientovat se v z\u00e1kladn\u00edch pojmech v oblasti digit\u00e1ln\u00edho marketingu.<br \/>\u2022 Sezn\u00e1mit se s n\u00e1stroji vyu\u017e\u00edvan\u00fdmi v online marketingu.<br \/>\u2022 Sezn\u00e1mit se s vyu\u017eit\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed pro online marketing.<br \/>\u2022 Sezn\u00e1mit se n\u00e1strojem pou\u017e\u00edvan\u00fdm pro anal\u00fdzu na\u0161\u00ed \u010dinnosti v r\u00e1mci online marketingu.<br \/>\u2022 Sezn\u00e1mit se s aktu\u00e1ln\u00edmi praktick\u00fdmi uk\u00e1zkami a p\u0159\u00edklady.<\/p>\n<p><\/p>\n<h4><b>Z\u00edskan\u00e9<\/b> dovednosti<\/h4>\n<ul>\n<li>Um\u00ed pou\u017e\u00edvat online n\u00e1stroj\u016f pro otestov\u00e1n\u00ed webov\u00fdch str\u00e1nek.<\/li>\n<li>Um\u00ed pou\u017e\u00edvat n\u00e1stroj <strong>Google AdWords<\/strong> (express).<\/li>\n<li>Um\u00ed pou\u017e\u00edvat n\u00e1stroj pro email marketing &#8211; <strong>MailChimp<\/strong>.<\/li>\n<li>Um\u00ed pou\u017e\u00edvat n\u00e1stroj pro analytiku &#8211; <strong>Google Analytics<\/strong>.<\/li>\n<\/ul>\n<p><br \/><button class=\"w-btn us-btn-style_1 icon_atleft vl-copy-btn\" > <input type=\"hidden\" value=\"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#zaklady-digitalniho-marketingu\"> <i class=\"fal fa-copy\"><\/i> <span class=\"w-btn-label\">Kop\u00edrovat odkaz na kurz<\/span> <\/button><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Course\",\n      \"name\": \"Z\u00e1klady digit\u00e1ln\u00edho marketingu\",\n      \"description\": \"Pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed za\u010d\u00edt s digit\u00e1ln\u00edm marketingem, nebo nesm\u011ble ji\u017e za\u010dali, jsme p\u0159ipravili tento dvou denn\u00ed kurz Z\u00e1klady digit\u00e1ln\u00edho marketingu. Srozumiteln\u011b V\u00e1m vysv\u011btl\u00edme v\u0161echny sou\u010d\u00e1sti digit\u00e1ln\u00edho marketingu. Zorientujete se a vyzkou\u0161\u00edte si prakticky n\u011bkolika n\u00e1stroj\u016f, kter\u00e9 se v digit\u00e1ln\u00edm marketingu pou\u017e\u00edvaj\u00ed.\n\u0160kolen\u00ed je vhodn\u00e9 i pro naprost\u00e9 za\u010d\u00e1te\u010dn\u00edky, proto\u017ee p\u016fjdeme \u00fapln\u011b od z\u00e1kladu digit\u00e1ln\u00edho marketingu.\",\n      \"url\": \"https:\/\/digitalni-marketer.cz\/wp-json\/wp\/v2\/pages\/228\/#zaklady-digitalniho-marketingu\",\n      \"provider\": {\n      \t\"@type\": \"Organization\",\n        \"name\": \"CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ - Po\u010d\u00edta\u010dov\u00e1 slu\u017eba s.r.o.\",\n        \"sameAs\": \"https:\/\/centrum-vzdelavani.cz\",\n        \"email\": \"info@poc-sluzba.cz\",\n        \"telephone\": \"+420 724 189 681\"\n      }\n    }\n\t\t<\/script><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge color_alternate with_img parallax_ver parallaxdir_reversed with_shape\"><div class=\"l-section-img\" role=\"img\" data-img-width=\"2200\" data-img-height=\"1468\" style=\"background-image: url(https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/10\/vzdelavani-doporuceni-reference.jpg);\"><\/div><div class=\"l-section-overlay\" style=\"background:linear-gradient(135deg,rgba(32,191,85,0.90),rgba(3,112,201,0.90))\"><\/div><div class=\"l-section-shape type_triangle pos_top\" style=\"height:10vh;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L0 8 L0 0 L32 7.9 L64 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-shape type_zigzag pos_bottom\" style=\"height:10vh;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L0 8 L0 0 L20 7.9 L40 3 L48 5 L64 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\">[vc_custom_heading text=&#8220;M\u00e1te dotaz ke kurz\u016fm na t\u00e9ma <b> Digit\u00e1ln\u00ed marketing? Napi\u0161te n\u00e1m!&#8220; use_theme_fonts=&#8220;yes&#8220;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f277-o1\" lang=\"cs-CZ\" dir=\"ltr\" data-wpcf7-id=\"277\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/228\/#wpcf7-f277-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktn\u00ed formul\u00e1\u0159\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"277\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.5\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"cs_CZ\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f277-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"w-form-row for_text  required with_icon\">\n   <div class=\"w-form-row-field\"> <i class=\"fal fa-user\"><\/i> <span class=\"wpcf7-form-control-wrap\" data-name=\"name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Jm\u00e9no *\" value=\"\" type=\"text\" name=\"name\" \/><\/span><\/div>\n<\/div>\n<div class=\"w-form-row for_email required with_icon\">\n   <div class=\"w-form-row-field\"> <i class=\"fal fa-envelope\"><\/i> <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail *\" value=\"\" type=\"email\" name=\"email\" \/><\/span> <\/div>\n<\/div>\n<div class=\"w-form-row for_email with_icon\">\n   <div class=\"w-form-row-field\"> <i class=\"fal fa-phone\"><\/i> <span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telefon *\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span> <\/div>\n<\/div>\n<div class=\"w-form-row for_textarea  required with_icon\">\n   <div class=\"w-form-row-field\"> <i class=\"fal fa-pen\"><\/i> <span class=\"wpcf7-form-control-wrap\" data-name=\"question\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Dotaz *\" name=\"question\"><\/textarea><\/span> <\/div>\n<\/div>\n<br>\n<div class=\"w-form-row\">\n <p>Pou\u017eijeme va\u0161e osobn\u00ed \u00fadaje pro vy\u0159e\u0161en\u00ed va\u0161eho dotazu dle na\u0161ich <a href=\"\/o-nas\/ochrana-osobnich-udaju\/\">z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/a>. Tato str\u00e1nka je ochr\u00e1n\u011bna reCAPTCHA od Google <a href=\"https:\/\/policies.google.com\/privacy\">Privacy Policy<\/a> a <a href=\"https:\/\/policies.google.com\/terms\">podm\u00ednky pou\u017eit\u00ed<\/a>.<\/p>\n<\/div>\n<br>\n<div class=\"w-form-row for_submit width_full \">\n   <div class=\"w-form-row-field\">\n      <button class=\"w-btn icon_atleft us-btn-style_1\" aria-label=\"Odeslat\" type=\"submit\"><i class=\"fal fa-paper-plane\"><\/i><span class=\"w-btn-label\">Odeslat<\/span>\n      <\/button>\n   <\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_d628d18a us_animate_this align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/10\/Isometrich-img-form.svg\" class=\"attachment-medium size-medium\" alt=\"centrum-vzd\u011bl\u00e1v\u00e1n\u00ed.cz - digit\u00e1ln\u00ed marketer - kontakt\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Zorientujte se v digit\u00e1ln\u00edm marketingu tak, abyste mohli efektivn\u011b \u0159\u00eddit sv\u016fj online marketing bu\u010f pomoc\u00ed sv\u00e9ho intern\u00edho t\u00fdm specialist\u016f, nebo efektivn\u011b komunikovat s extern\u00edm dodavatelem online slu\u017eeb. Sezn\u00e1m\u00edte se s posledn\u00edmi trendy v online marketingu. Nau\u010d\u00edte se pou\u017e\u00edvat vhodn\u00e9 n\u00e1stroje pro online marketing. P\u0159iprav\u00edte se na slo\u017een\u00ed certifikovan\u00e9 mezin\u00e1rodn\u011b platn\u00e9 zkou\u0161ky. M\u016f\u017eete absolvovat cel\u00fd Digit\u00e1ln\u00ed...","protected":false},"author":1,"featured_media":36,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-228","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160kolen\u00ed a kurzy Digit\u00e1ln\u00edho marketingu &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"Bu\u010fte Digit\u00e1ln\u00ed market\u00e9r pomoc\u00ed na\u0161ich \u0161kolen\u00ed a kurz\u016f. 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