{"id":253,"date":"2021-10-25T10:24:44","date_gmt":"2021-10-25T08:24:44","guid":{"rendered":"https:\/\/dm.centrum-vzdelavani.cz\/skoleni-digitalni-marketing-dle-standardu-ecdl\/"},"modified":"2021-10-25T12:18:29","modified_gmt":"2021-10-25T10:18:29","slug":"skoleni-digitalni-marketing-dle-standardu-ecdl","status":"publish","type":"page","link":"https:\/\/digitalni-marketer.cz\/skoleni-digitalni-marketing-dle-standardu-ecdl\/","title":{"rendered":"\u0160kolen\u00ed <b>Digit\u00e1ln\u00ed marketing<\/b> dle standardu ECDL"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>V\u00a0dne\u0161n\u00ed dob\u011b u\u017e nen\u00ed propagace na internetu pouze pro specialisty, ale zvl\u00e1dnete to sami a samoz\u0159ejm\u011b t\u00edm i u\u0161et\u0159\u00edte \u010das\/pen\u00edze. Nau\u010d\u00edme V\u00e1s, co v\u0161echno obn\u00e1\u0161\u00ed digit\u00e1ln\u00ed marketing. Uk\u00e1\u017eeme V\u00e1m re\u00e1ln\u00e1 data, jak na\u0161e, tak na\u0161ich klient\u016f, kte\u0159\u00ed n\u00e1m k\u00a0tomu dali souhlas. V&nbsp;kurzu Digit\u00e1ln\u00ed marketing dle ECDL si projdeme webov\u00e9 str\u00e1nky z&nbsp;pohledu <strong>SEO<\/strong>, nau\u010d\u00edme se vytv\u00e1\u0159et <strong>PPC<\/strong> kampan\u011b v\u00a0<strong>Google<\/strong> a <strong>Seznamu<\/strong>, spravovat firemn\u00ed str\u00e1nky na soci\u00e1ln\u00ed s\u00edt\u00edch jako je <strong>Facebook<\/strong>, <strong>LinkedIn<\/strong> a <strong>Twitter<\/strong>, email marketing pomoc\u00ed slu\u017eby <strong>MailChimp<\/strong> a uk\u00e1\u017eeme si webovou analytiku v\u00a0<strong>Google Analytics,<\/strong> abychom v\u011bd\u011bli co se vlastn\u011b d\u011bje na na\u0161em webu.<\/p>\n<h2><strong>Digit\u00e1ln\u00ed marketing<\/strong> dle\u00a0standardu ECDL<\/h2>\n<p>Tento kurz je p\u0159ipraven dle sylabu ECDL M17, kter\u00fd m\u016f\u017eete vid\u011bt na <a href=\"http:\/\/ecdl.cz\">str\u00e1nk\u00e1ch ECDL<\/a> nebo na <a href=\"http:\/\/www.ecdl.cz\/data\/Sylabus-ECDL-CZ-M17-1.0.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">tomto odkazu v\u00a0PDF<\/a>.<\/p>\n<h3><strong>Term\u00edny<\/strong> \u0161kolen\u00ed<\/h3>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n<h3><strong>D\u00e9lka<\/strong> \u0161kolen\u00ed<\/h3>\n<p>5 x 8 v\u00fdukov\u00fdch hodin, kde 1 v\u00fdukov\u00e1 hodina je 60 min. Neboli celkov\u00e1 doba \u0161kolen\u00ed je 40 hod.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge color_alternate with_shape\"><div class=\"l-section-shape type_triangle-2 pos_top\" style=\"height:10vh;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L0 8 L0 0 L48 7.9 L64 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-shape type_zigzag pos_bottom\" style=\"height:10vh;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L0 8 L0 0 L20 7.9 L40 3 L48 5 L64 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><strong>Obsah \u0161kolen\u00ed<\/strong> digit\u00e1ln\u00ed marketing<\/h2>\n<\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ol>\n<li>Den \u2013 <strong>\u00davod do digit\u00e1ln\u00ed ho marketingu<\/strong><br \/>\nP\u0159ehled v\u0161ech pojm\u016f a n\u00e1stroj\u016f a jejich z\u00e1kladn\u00ed popis.<\/li>\n<li>Den &#8211; <strong><strong>Marketing p\u0159es vyhled\u00e1va\u010de &#8211; SEM (<em>Search Engine Marketing<\/em>)<\/strong><\/strong>V r\u00e1mci SEM se \u0159e\u0161\u00ed webov\u00e9 str\u00e1nky resp. SEO a PPC syst\u00e9my.\n<ul>\n<li><strong>SEO<\/strong> \u2013 Jak spr\u00e1vn\u011b nastavit a spravovat web aby ho vyhled\u00e1va\u010de zobrazovali co nejv\u00fd\u0161e ve v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Nav\u00edc si uk\u00e1\u017eeme n\u00e1stroj<strong> Google Search Console<\/strong>, abychom v\u011bd\u011bli, co se o na\u0161ich str\u00e1nk\u00e1ch mysl\u00ed <strong>Google<\/strong>.<\/li>\n<li><strong>PPC<\/strong> \u2013 reklama ve vyhled\u00e1va\u010d\u00edch <strong>Google<\/strong> a <strong>Seznam<\/strong> pomoc\u00ed jejich slu\u017eeb <strong>Google AdWords<\/strong> a <strong>Sklik<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li>Den &#8211; <strong>Email marketing<\/strong><br \/>\nUk\u00e1\u017eeme si, jak lze v\u00a0sou\u010dasn\u00e9 dob\u011b pou\u017e\u00edvat email jako \u00fa\u010dinn\u00fd n\u00e1stroj komunikace se z\u00e1kazn\u00edky. Jako n\u00e1stroj je zde <strong>MailChimp<\/strong>, kter\u00fd n\u00e1m pom\u00e1h\u00e1 se spr\u00e1vou kontakt\u016f a hromadn\u00fdm rozes\u00edl\u00e1n\u00edm email\u016f.<\/li>\n<li>Den &#8211; <strong>Firemn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/strong><br \/>\nZorientujeme se, jak spravovat svoje firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch a jak na nich m\u016f\u017eeme jednodu\u0161e inzerovat. <strong>Facebook<\/strong>, <strong>Twitter<\/strong>, <strong>LinkedIn<\/strong>, <strong>Google+<\/strong> \u2026<\/li>\n<li>Den &#8211; <strong>Kontrolujte sv\u016fj web pomoc\u00ed Google Analytics<\/strong><br \/>\nBez kontroly nem\u016f\u017eeme \u0159\u00edci, jestli se n\u00e1m n\u011bco da\u0159\u00ed nebo ne. A k\u00a0tomu n\u00e1m slou\u017e\u00ed n\u00e1stroj <strong>Google Analytics<\/strong>, kde dok\u00e1\u017eeme zjistit, jestli to d\u011bl\u00e1me dob\u0159e nebo \u0161patn\u011b.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><a ref=\"magnificPopup\" href=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Semina\u0301r\u030c-Jak-na-firemni\u0301-webove\u0301-stra\u0301nky-uka\u0301zka.jpg\" aria-label=\"Semina\u0301r\u030c-Jak-na-firemni\u0301-webove\u0301-stra\u0301nky-uka\u0301zka\" class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Semina\u0301r\u030c-Jak-na-firemni\u0301-webove\u0301-stra\u0301nky-uka\u0301zka-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Semina\u0301r\u030c-Jak-na-firemni\u0301-webove\u0301-stra\u0301nky-uka\u0301zka-300x225.jpg 300w, https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Semina\u0301r\u030c-Jak-na-firemni\u0301-webove\u0301-stra\u0301nky-uka\u0301zka.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>C\u00edle \u0161kolen\u00ed<\/strong> digit\u00e1ln\u00edho marketingu<\/h3>\n<ul>\n<li>Pochopit a zorientovat se v&nbsp;z\u00e1kladn\u00edch pojmech v&nbsp;oblasti digit\u00e1ln\u00edho marketingu<\/li>\n<li>Sezn\u00e1mit se s&nbsp;n\u00e1stroji vyu\u017e\u00edvan\u00fdmi v&nbsp;online marketingu.<\/li>\n<li>Sezn\u00e1mit se s&nbsp;vyu\u017eit\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed pro online marketing.<\/li>\n<li>Sezn\u00e1mit se n\u00e1strojem pou\u017e\u00edvan\u00fdm pro anal\u00fdzu na\u0161\u00ed \u010dinnosti v&nbsp;r\u00e1mci online marketingu.<\/li>\n<li>Sezn\u00e1mit se s&nbsp;aktu\u00e1ln\u00edmi praktick\u00fdmi uk\u00e1zkami a p\u0159\u00edklady.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Komu<\/strong> je \u0161kolen\u00ed ur\u010deno<\/h3>\n<p>\u0160kolen\u00ed je ur\u010deno pro mana\u017eery mal\u00fdch a st\u0159edn\u00edch firem; pro podnikatele a majitele firem, pro marketingov\u00e9 pracovn\u00edky.<\/p>\n<p>Absolvov\u00e1n\u00edm \u0161kolen\u00ed z\u00edskaj\u00ed \u00fa\u010dastn\u00edci p\u0159ehled o n\u00e1stroj\u00edch digit\u00e1ln\u00ed komunikace a to jak pro vlast\u00ed realizaci online marketingu, tak pro z\u00edsk\u00e1n\u00ed p\u0159ehledu v&nbsp;t\u00e9to oblasti pro komunikaci s&nbsp;extern\u00edm dodavatelem, kter\u00fd firm\u011b online marketing zaji\u0161\u0165uje \u2013 stanou se kompetentn\u00edmi partnery a budou se nejen orientovat v&nbsp;dan\u00fdch pojmech a principech, ale budou tak\u00e9 v\u011bd\u011bt co a jak cht\u00edt v&nbsp;r\u00e1mci online marketingu a v&nbsp;neposledn\u00ed \u0159ad\u011b nebudou platit da\u0148 za \u201enev\u011bdomost\u201c v&nbsp;t\u00e9to oblasti.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">Cena kurzu<\/span><\/span><\/h2><div class=\"w-pricing style_cards items_3\"><div class=\"w-pricing-item type_default\"><div class=\"w-pricing-item-h\"><div class=\"w-pricing-item-header\"><div class=\"w-pricing-item-title\">1 u\u010dastn\u00edk<\/div><div class=\"w-pricing-item-price\">16 690 K\u010d<small>za \u00fa\u010dasn\u00edka<\/small><\/div><\/div><ul class=\"w-pricing-item-features\"><li class=\"w-pricing-item-feature\">Uveden\u00e1 cena je bez 21% DPH<\/li><\/ul><div class=\"w-pricing-item-footer\"><a class=\"w-btn us-btn-style_1\" style=\"font-size:15px\" href=\"#prihlaska\"><span class=\"w-btn-label\">P\u0158IHL\u00c1SIT SE<\/span><\/a><\/div><\/div><\/div><div class=\"w-pricing-item type_featured\"><div class=\"w-pricing-item-h\"><div class=\"w-pricing-item-header\"><div class=\"w-pricing-item-title\">2-4 \u00fa\u010dastn\u00edk\u016f<\/div><div class=\"w-pricing-item-price\">15 990 K\u010d<small>za \u00fa\u010dastn\u00edka<\/small><\/div><\/div><ul class=\"w-pricing-item-features\"><li class=\"w-pricing-item-feature\">Uveden\u00e1 cena je bez 21% DPH<\/li><\/ul><div class=\"w-pricing-item-footer\"><a class=\"w-btn us-btn-style_1\" style=\"font-size:15px\" href=\"#prihlaska\"><span class=\"w-btn-label\">P\u0158IHL\u00c1SIT SE<\/span><\/a><\/div><\/div><\/div><div class=\"w-pricing-item type_default\"><div class=\"w-pricing-item-h\"><div class=\"w-pricing-item-header\"><div class=\"w-pricing-item-title\">5+ u\u010dastn\u00edk\u016f<\/div><div class=\"w-pricing-item-price\">dohodou<small> &nbsp;<\/small><\/div><\/div><ul class=\"w-pricing-item-features\"><li class=\"w-pricing-item-feature\">\u00a0<\/li><\/ul><div class=\"w-pricing-item-footer\"><a class=\"w-btn us-btn-style_1\" style=\"font-size:15px\" href=\"#prihlaska\"><span class=\"w-btn-label\">KONTAKTOVAT<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge color_alternate with_img with_shape\" id=\"prihlaska\"><div class=\"l-section-img\" role=\"img\" data-img-width=\"2200\" data-img-height=\"1468\" style=\"background-image: url(https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/10\/vzdelavani-doporuceni-reference.jpg);\"><\/div><div class=\"l-section-overlay\" style=\"background:linear-gradient(135deg,rgba(32,191,85,0.85),rgba(3,112,201,0.85))\"><\/div><div class=\"l-section-shape type_triangle pos_top\" style=\"height:10vh;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L0 8 L0 0 L32 7.9 L64 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-shape type_zigzag pos_bottom\" style=\"height:10vh;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L0 8 L0 0 L20 7.9 L40 3 L48 5 L64 0 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_1f257949\"><span class=\"w-text-h\"><span class=\"w-text-value\">Nez\u00e1vazn\u00e1 p\u0159ihl\u00e1\u0161ka na kurz Digit\u00e1ln\u00ed marketing dle standardu ECDL<\/span><\/span><\/h2>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f277-o1\" lang=\"cs-CZ\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/253\/#wpcf7-f277-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktn\u00ed formul\u00e1\u0159\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"277\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"cs_CZ\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f277-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"w-form-row for_text  required with_icon\">\n   <div class=\"w-form-row-field\"> <i class=\"fal fa-user\"><\/i> <span class=\"wpcf7-form-control-wrap\" data-name=\"name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Jm\u00e9no *\" value=\"\" type=\"text\" name=\"name\" \/><\/span><\/div>\n<\/div>\n<div class=\"w-form-row for_email required with_icon\">\n   <div class=\"w-form-row-field\"> <i class=\"fal fa-envelope\"><\/i> <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail *\" value=\"\" type=\"email\" name=\"email\" \/><\/span> <\/div>\n<\/div>\n<div class=\"w-form-row for_email with_icon\">\n   <div class=\"w-form-row-field\"> <i class=\"fal fa-phone\"><\/i> <span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telefon *\" value=\"\" type=\"tel\" name=\"tel\" \/><\/span> <\/div>\n<\/div>\n<div class=\"w-form-row for_textarea  required with_icon\">\n   <div class=\"w-form-row-field\"> <i class=\"fal fa-pen\"><\/i> <span class=\"wpcf7-form-control-wrap\" data-name=\"question\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Dotaz *\" name=\"question\"><\/textarea><\/span> <\/div>\n<\/div>\n<br>\n<div class=\"w-form-row\">\n <p>Pou\u017eijeme va\u0161e osobn\u00ed \u00fadaje pro vy\u0159e\u0161en\u00ed va\u0161eho dotazu dle na\u0161ich <a href=\"\/o-nas\/ochrana-osobnich-udaju\/\">z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/a>. Tato str\u00e1nka je ochr\u00e1n\u011bna reCAPTCHA od Google <a href=\"https:\/\/policies.google.com\/privacy\">Privacy Policy<\/a> a <a href=\"https:\/\/policies.google.com\/terms\">podm\u00ednky pou\u017eit\u00ed<\/a>.<\/p>\n<\/div>\n<br>\n<div class=\"w-form-row for_submit width_full \">\n   <div class=\"w-form-row-field\">\n      <button class=\"w-btn icon_atleft us-btn-style_1\" aria-label=\"Odeslat\" type=\"submit\"><i class=\"fal fa-paper-plane\"><\/i><span class=\"w-btn-label\">Odeslat<\/span>\n      <\/button>\n   <\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_a518f36e us_animate_this align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/10\/Isometrich-img-information.svg\" class=\"attachment-medium size-medium\" alt=\"centrum-vzd\u011bl\u00e1v\u00e1n\u00ed.cz - digit\u00e1ln\u00ed marketer - kontakt\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"V\u00a0dne\u0161n\u00ed dob\u011b u\u017e nen\u00ed propagace na internetu pouze pro specialisty, ale zvl\u00e1dnete to sami a samoz\u0159ejm\u011b t\u00edm i u\u0161et\u0159\u00edte \u010das\/pen\u00edze. Nau\u010d\u00edme V\u00e1s, co v\u0161echno obn\u00e1\u0161\u00ed digit\u00e1ln\u00ed marketing. Uk\u00e1\u017eeme V\u00e1m re\u00e1ln\u00e1 data, jak na\u0161e, tak na\u0161ich klient\u016f, kte\u0159\u00ed n\u00e1m k\u00a0tomu dali souhlas. V kurzu Digit\u00e1ln\u00ed marketing dle ECDL si projdeme webov\u00e9 str\u00e1nky z pohledu SEO, nau\u010d\u00edme...","protected":false},"author":1,"featured_media":79,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160kolen\u00ed Digit\u00e1ln\u00ed marketing dle standardu ECDL &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"Detail \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL, kter\u00e9 V\u00e1m pom\u016f\u017ee zorientovat v z\u00e1kladn\u00edch pojmech a slu\u017eb\u00e1ch. 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