{"id":253,"date":"2021-10-25T10:24:44","date_gmt":"2021-10-25T08:24:44","guid":{"rendered":"https:\/\/dm.centrum-vzdelavani.cz\/skoleni-digitalni-marketing-dle-standardu-ecdl\/"},"modified":"2021-10-25T12:18:29","modified_gmt":"2021-10-25T10:18:29","slug":"skoleni-digitalni-marketing-dle-standardu-ecdl","status":"publish","type":"page","link":"https:\/\/digitalni-marketer.cz\/skoleni-digitalni-marketing-dle-standardu-ecdl\/","title":{"rendered":"\u0160kolen\u00ed Digit\u00e1ln\u00ed marketing<\/b> dle standardu ECDL"},"content":{"rendered":"

V\u00a0dne\u0161n\u00ed dob\u011b u\u017e nen\u00ed propagace na internetu pouze pro specialisty, ale zvl\u00e1dnete to sami a samoz\u0159ejm\u011b t\u00edm i u\u0161et\u0159\u00edte \u010das\/pen\u00edze. Nau\u010d\u00edme V\u00e1s, co v\u0161echno obn\u00e1\u0161\u00ed digit\u00e1ln\u00ed marketing. Uk\u00e1\u017eeme V\u00e1m re\u00e1ln\u00e1 data, jak na\u0161e, tak na\u0161ich klient\u016f, kte\u0159\u00ed n\u00e1m k\u00a0tomu dali souhlas. V kurzu Digit\u00e1ln\u00ed marketing dle ECDL si projdeme webov\u00e9 str\u00e1nky z pohledu SEO<\/strong>, nau\u010d\u00edme se vytv\u00e1\u0159et PPC<\/strong> kampan\u011b v\u00a0Google<\/strong> a Seznamu<\/strong>, spravovat firemn\u00ed str\u00e1nky na soci\u00e1ln\u00ed s\u00edt\u00edch jako je Facebook<\/strong>, LinkedIn<\/strong> a Twitter<\/strong>, email marketing pomoc\u00ed slu\u017eby MailChimp<\/strong> a uk\u00e1\u017eeme si webovou analytiku v\u00a0Google Analytics,<\/strong> abychom v\u011bd\u011bli co se vlastn\u011b d\u011bje na na\u0161em webu.<\/p>\n

Digit\u00e1ln\u00ed marketing<\/strong> dle\u00a0standardu ECDL<\/h2>\n

Tento kurz je p\u0159ipraven dle sylabu ECDL M17, kter\u00fd m\u016f\u017eete vid\u011bt na str\u00e1nk\u00e1ch ECDL<\/a> nebo na tomto odkazu v\u00a0PDF<\/a>.<\/p>\n

Term\u00edny<\/strong> \u0161kolen\u00ed<\/h3>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu info@poc-sluzba.cz<\/a>.\n

D\u00e9lka<\/strong> \u0161kolen\u00ed<\/h3>\n

5 x 8 v\u00fdukov\u00fdch hodin, kde 1 v\u00fdukov\u00e1 hodina je 60 min. Neboli celkov\u00e1 doba \u0161kolen\u00ed je 40 hod.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Obsah \u0161kolen\u00ed<\/strong> digit\u00e1ln\u00ed marketing<\/h2>\n<\/div><\/div>
    \n
  1. Den \u2013 \u00davod do digit\u00e1ln\u00ed ho marketingu<\/strong>
    \nP\u0159ehled v\u0161ech pojm\u016f a n\u00e1stroj\u016f a jejich z\u00e1kladn\u00ed popis.<\/li>\n
  2. Den – Marketing p\u0159es vyhled\u00e1va\u010de – SEM (Search Engine Marketing<\/em>)<\/strong><\/strong>V r\u00e1mci SEM se \u0159e\u0161\u00ed webov\u00e9 str\u00e1nky resp. SEO a PPC syst\u00e9my.\n