{"id":326,"date":"2022-01-04T22:06:31","date_gmt":"2022-01-04T21:06:31","guid":{"rendered":"https:\/\/digitalni-marketer.cz\/zasady-cookies-eu\/"},"modified":"2022-01-04T22:06:31","modified_gmt":"2022-01-04T21:06:31","slug":"zasady-cookies-eu","status":"publish","type":"page","link":"https:\/\/digitalni-marketer.cz\/zasady-cookies-eu\/","title":{"rendered":"Z\u00e1sady cookies (EU)"},"content":{"rendered":"\n\n

Tyto Z\u00e1sady cookies byly naposledy aktualizov\u00e1ny 4. 1. 2022 a vztahuj\u00ed se na ob\u010dany a osoby s trval\u00fdm pobytem v Evropsk\u00e9m hospod\u00e1\u0159sk\u00e9m prostoru.<\/i>
<\/p>

1. \u00davod<\/h2>

Na\u0161e webov\u00e9 str\u00e1nky https:\/\/digitalni-marketer.cz<\/a> (d\u00e1le jen \u201eweb\u201c) pou\u017e\u00edvaj\u00ed cookies a dal\u0161\u00ed souvisej\u00edc\u00ed technologie (pro usnadn\u011bn\u00ed jsou v\u0161echny technologie ozna\u010dov\u00e1ny jako \u201ecookies\u201c). Cookies tak\u00e9 vkl\u00e1daj\u00ed t\u0159et\u00ed strany, kter\u00e9 jsme zapojili. V n\u00ed\u017ee uveden\u00e9m dokumentu v\u00e1s informujeme o pou\u017e\u00edv\u00e1n\u00ed cookies na na\u0161em webu.<\/p>

2. Co jsou soubory cookies?<\/h2>

Soubor cookie je mal\u00fd jednoduch\u00fd soubor, kter\u00fd je odesl\u00e1n spolu se str\u00e1nkami tohoto webu a ulo\u017een prohl\u00ed\u017ee\u010dem na pevn\u00fd disk po\u010d\u00edta\u010de nebo jin\u00e9ho za\u0159\u00edzen\u00ed. Informace v nich ulo\u017een\u00e9 mohou b\u00fdt vr\u00e1ceny na\u0161im server\u016fm nebo server\u016fm p\u0159\u00edslu\u0161n\u00fdch t\u0159et\u00edch stran b\u011bhem n\u00e1sledn\u00e9 n\u00e1v\u0161t\u011bvy.<\/p>

3. Co jsou skripty?<\/h2>

Skript je \u010d\u00e1st programov\u00e9ho k\u00f3du, kter\u00fd slou\u017e\u00ed k tomu, aby na\u0161e webov\u00e9 str\u00e1nky fungovaly spr\u00e1vn\u011b a interaktivn\u011b. Tento k\u00f3d je spu\u0161t\u011bn na na\u0161em serveru nebo na va\u0161em za\u0159\u00edzen\u00ed.<\/p>

4. Co je to webov\u00fd maj\u00e1k?<\/h2>

Webov\u00fd maj\u00e1k (nebo pixelov\u00e1 zna\u010dka) je mal\u00fd, neviditeln\u00fd kus textu nebo obr\u00e1zku na webu, kter\u00fd se pou\u017e\u00edv\u00e1 ke sledov\u00e1n\u00ed provozu na webu. Za t\u00edmto \u00fa\u010delem jsou r\u016fzn\u00e1 data o v\u00e1s ukl\u00e1d\u00e1na pomoc\u00ed webov\u00fdch maj\u00e1k\u016f.<\/p>

5. Cookies<\/h2>

5.1 Technick\u00e9 nebo funk\u010dn\u00ed soubory cookies<\/p>

N\u011bkter\u00e9 soubory cookies zaji\u0161\u0165uj\u00ed, \u017ee ur\u010dit\u00e9 \u010d\u00e1sti webu funguj\u00ed spr\u00e1vn\u011b a \u017ee va\u0161e u\u017eivatelsk\u00e9 preference z\u016fst\u00e1vaj\u00ed zn\u00e1m\u00e9. Um\u00edst\u011bn\u00edm funk\u010dn\u00edch soubor\u016f cookies usnad\u0148ujeme n\u00e1v\u0161t\u011bvu na\u0161ich webov\u00fdch str\u00e1nek. T\u00edmto zp\u016fsobem nemus\u00edte p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek opakovan\u011b zad\u00e1vat stejn\u00e9 informace a nap\u0159\u00edklad polo\u017eky z\u016fstanou v n\u00e1kupn\u00edm ko\u0161\u00edku, dokud nezaplat\u00edte. Tyto cookies m\u016f\u017eeme um\u00edstit bez va\u0161eho souhlasu.<\/p>

5.2 Statistick\u00e9 cookies<\/p>

Statistick\u00e9 soubory cookies vyu\u017e\u00edv\u00e1me k optimalizaci webov\u00fdch str\u00e1nek pro na\u0161e u\u017eivatele. D\u00edky t\u011bmto statistick\u00fdm cookies z\u00edsk\u00e1v\u00e1me p\u0159ehled o pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. \u017d\u00e1d\u00e1me v\u00e1s o povolen\u00ed k ukl\u00e1d\u00e1n\u00ed statistick\u00fdch soubor\u016f cookies.<\/p>

5.3 Marketingov\u00e9\/Sledovac\u00ed cookies<\/p>

Marketingov\u00e9\/sledovac\u00ed cookies jsou soubory cookies nebo jak\u00e1koli jin\u00e1 forma m\u00edstn\u00edho \u00falo\u017ei\u0161t\u011b, kter\u00e9 se pou\u017e\u00edvaj\u00ed k vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f k zobrazov\u00e1n\u00ed reklamy nebo ke sledov\u00e1n\u00ed u\u017eivatele na tomto webu nebo na n\u011bkolika webech pro podobn\u00e9 marketingov\u00e9 \u00fa\u010dely.<\/p>

5.4 Tla\u010d\u00edtka soci\u00e1ln\u00edch m\u00e9di\u00ed<\/p>

Na na\u0161e webov\u00e9 str\u00e1nky jsme zahrnuli obsah od Facebook, Twitter a LinkedIn k propagaci webov\u00fdch str\u00e1nek (nap\u0159. \u201elike\u201c, \u201epin\u201c) nebo sd\u00edlen\u00ed (nap\u0159. \u201etweetov\u00e1n\u00ed\u201c) na soci\u00e1ln\u00edch s\u00edt\u00edch jako Facebook, Twitter a LinkedIn. Tento obsah je vlo\u017een s k\u00f3dem odvozen\u00fdm z Facebook, Twitter a LinkedIn a um\u00eds\u0165uje soubory cookie. Tento obsah m\u016f\u017ee ukl\u00e1dat a zpracov\u00e1vat ur\u010dit\u00e9 informace pro personalizovanou reklamu.<\/p>

P\u0159e\u010dt\u011bte si prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f t\u011bchto soci\u00e1ln\u00edch s\u00edt\u00ed (kter\u00e9 se mohou pravideln\u011b m\u011bnit) a p\u0159e\u010dt\u011bte si, co d\u011blaj\u00ed s va\u0161imi (osobn\u00edmi) \u00fadaji, kter\u00e9 zpracov\u00e1vaj\u00ed pomoc\u00ed t\u011bchto soubor\u016f cookies. Z\u00edskan\u00e1 data jsou v maxim\u00e1ln\u00ed mo\u017en\u00e9 m\u00ed\u0159e anonymizov\u00e1na. Facebook, Twitter a LinkedIn se nach\u00e1zej\u00ed ve Spojen\u00fdch st\u00e1tech.<\/p>

6. Um\u00edst\u011bn\u00e9 cookies<\/h2>
\n\t
\n\t\t

Wistia<\/h3>\n\t\t

Statistics<\/p>\n\t\t

\n\t\t

U\u017e\u00edv\u00e1n\u00ed<\/h4>\n\t\t

Pou\u017e\u00edv\u00e1me Wistia pro video display. \u010ct\u011bte v\u00edce<\/a><\/p>\n\t<\/div>\n\t

\n\t\t

Sd\u00edlen\u00ed \u00fadaj\u016f<\/h4>\n\t\t

Dal\u0161\u00ed informace naleznete na Wistia-Prohla\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/a>.<\/p>\n\t<\/div>\n\t

\n

Statistics<\/h4><\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
wistia-video-progress-*<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
persistent<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store if the user has seen embedded content<\/div>\n\n<\/div>\n<\/details>\n
\n\t
\n\t\t

Google reCAPTCHA<\/h3>\n\t\t

Functional<\/p>\n\t\t

\n\t\t

U\u017e\u00edv\u00e1n\u00ed<\/h4>\n\t\t

Pou\u017e\u00edv\u00e1me Google reCAPTCHA pro spam prevention. \u010ct\u011bte v\u00edce<\/a><\/p>\n\t<\/div>\n\t

\n\t\t

Sd\u00edlen\u00ed \u00fadaj\u016f<\/h4>\n\t\t

Dal\u0161\u00ed informace naleznete na Google reCAPTCHA-Prohla\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/a>.<\/p>\n\t<\/div>\n\t

\n

Functional<\/h4><\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
_grecaptcha<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
session<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Provide spam protection<\/div>\n\n<\/div>\n<\/details>\n
\n\t
\n\t\t

Google Analytics<\/h3>\n\t\t

Statistics<\/p>\n\t\t

\n\t\t

U\u017e\u00edv\u00e1n\u00ed<\/h4>\n\t\t

Pou\u017e\u00edv\u00e1me Google Analytics pro website statistics. \u010ct\u011bte v\u00edce<\/a><\/p>\n\t<\/div>\n\t

\n\t\t

Sd\u00edlen\u00ed \u00fadaj\u016f<\/h4>\n\t\t

Dal\u0161\u00ed informace naleznete na Google Analytics-Prohla\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/a>.<\/p>\n\t<\/div>\n\t

\n

Statistics<\/h4><\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
_ga<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
2 years<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store and count pageviews<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
_ga_*<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
1 year<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store and count pageviews<\/div>\n\n<\/div>\n<\/details>\n
\n\t
\n\t\t

JetPack<\/h3>\n\t\t

Statistics (anonymous)<\/p>\n\t\t

\n\t\t

U\u017e\u00edv\u00e1n\u00ed<\/h4>\n\t\t

Pou\u017e\u00edv\u00e1me JetPack pro advertising. \u010ct\u011bte v\u00edce<\/a><\/p>\n\t<\/div>\n\t

\n\t\t

Sd\u00edlen\u00ed \u00fadaj\u016f<\/h4>\n\t\t

Dal\u0161\u00ed informace naleznete na JetPack-Prohla\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/a>.<\/p>\n\t<\/div>\n\t

\n

Statistics (anonymous)<\/h4><\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
jpp_math_pass<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
1 day<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n\n<\/div>\n<\/details>\n
\n\t
\n\t\t

Complianz<\/h3>\n\t\t

Functional<\/p>\n\t\t

\n\t\t

U\u017e\u00edv\u00e1n\u00ed<\/h4>\n\t\t

Pou\u017e\u00edv\u00e1me Complianz pro cookie consent management. \u010ct\u011bte v\u00edce<\/a><\/p>\n\t<\/div>\n\t

\n\t\t

Sd\u00edlen\u00ed \u00fadaj\u016f<\/h4>\n\t\t

Tato data nejsou sd\u00edlena s t\u0159et\u00edmi stranami. Dal\u0161\u00ed informace naleznete na Complianz-Prohla\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/a>.<\/p>\n\t<\/div>\n\t

\n

Functional<\/h4><\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_choice<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store if a message has been dismissed<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_policy_id<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store accepted cookie policy ID<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_functional<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store cookie consent preferences<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_statistics-anonymous<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store cookie consent preferences<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_consent_status<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store cookie consent preferences<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_preferences<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store cookie consent preferences<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_statistics<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store cookie consent preferences<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_marketing<\/a><\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
Store cookie consent preferences<\/div>\n\n<\/div>\n<\/details>\n
\n\t
\n\t\t

Facebook<\/h3>\n\t\t

\u00da\u010del \u010dekaj\u00edc\u00ed na zji\u0161t\u011bn\u00ed<\/p>\n\t\t

\n\t\t

U\u017e\u00edv\u00e1n\u00ed<\/h4>\n\t\t

<\/p>\n\t<\/div>\n\t

\n\t\t

Sd\u00edlen\u00ed \u00fadaj\u016f<\/h4>\n\t\t

Tato data nejsou sd\u00edlena s t\u0159et\u00edmi stranami.<\/p>\n\t<\/div>\n\t

\n

\u00da\u010del \u010dekaj\u00edc\u00ed na zji\u0161t\u011bn\u00ed<\/h4><\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
_fbp<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n\n<\/div>\n<\/details>\n
\n\t
\n\t\t

Ostatn\u00ed<\/h3>\n\t\t

0<\/p>\n\t\t

\n\t\t

U\u017e\u00edv\u00e1n\u00ed<\/h4>\n\t\t

<\/p>\n\t<\/div>\n\t

\n\t\t

Sd\u00edlen\u00ed \u00fadaj\u016f<\/h4>\n\t\t

Sd\u00edlen\u00ed \u00fadaj\u016f \u010dek\u00e1 na zji\u0161t\u011bn\u00ed<\/p>\n\t<\/div>\n\t

\n

0<\/h4><\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
undefined<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
wistia<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
loglevel<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
fbv_selected<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n\n<\/div>
\n

\u00da\u010del \u010dekaj\u00edc\u00ed na zji\u0161t\u011bn\u00ed<\/h4><\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_consenttype<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
cmplz_banner-status<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
365 dn\u016f<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
_gid<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
wp_lang<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
_gat_gtag_UA_50141393_8<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
tusSupport<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n
\n\t
N\u00e1zev<\/h5>\n<\/div>\n
tk_qs<\/div>\n
\n\t
Expirace<\/h5>\n<\/div>\n
<\/div>\n
\n\t
Funkce<\/h5>\n<\/div>\n
<\/div>\n\n<\/div>\n<\/details>\n<\/div>

7. Souhlas<\/h2>

Kdy\u017e poprv\u00e9 nav\u0161t\u00edv\u00edte n\u00e1\u0161 web, uk\u00e1\u017eeme v\u00e1m vyskakovac\u00ed okno s\u00a0vysv\u011btlen\u00edm o\u00a0cookies. Jakmile kliknete na „Ulo\u017eit p\u0159edvolby“, vyjad\u0159ujete sv\u016fj souhlas s pou\u017e\u00edv\u00e1n\u00edm kategori\u00ed soubor\u016f cookies a\u00a0dopl\u0148k\u016f popsan\u00fdch ve vyskakovac\u00edm okn\u011b a v t\u011bchto Z\u00e1sad\u00e1ch cookies. Pou\u017e\u00edv\u00e1n\u00ed cookies m\u016f\u017eete zak\u00e1zat pomoc\u00ed sv\u00e9ho prohl\u00ed\u017ee\u010de, ale m\u011bjte na pam\u011bti, \u017ee na\u0161e webov\u00e9 str\u00e1nky ji\u017e nemus\u00ed fungovat spr\u00e1vn\u011b.<\/p>

7.1 Spr\u00e1va nastaven\u00ed souhlasu<\/p>