{"id":100,"date":"2019-12-19T00:00:00","date_gmt":"2019-12-18T23:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2019\/12\/19\/jake-mobilni-aplikace-pouzit-v-ramci-digitalniho-marketingu\/"},"modified":"2021-08-25T11:59:44","modified_gmt":"2021-08-25T09:59:44","slug":"jake-mobilni-aplikace-pouzit-v-ramci-digitalniho-marketingu","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/jake-mobilni-aplikace-pouzit-v-ramci-digitalniho-marketingu\/","title":{"rendered":"Jak\u00e9 mobiln\u00ed aplikace pou\u017e\u00edt v r\u00e1mci digit\u00e1ln\u00edho marketingu?"},"content":{"rendered":"\n

\u010casto se na kurzech st\u00e1v\u00e1, \u017ee se \u00fa\u010dastn\u00edci \u0161kolen\u00ed vypt\u00e1vaj\u00ed na r\u016fzn\u00e9 mobiln\u00ed aplikace, kter\u00e9 mohou pou\u017eit v r\u00e1mci digit\u00e1ln\u00edho marketingu. A proto jsme pro v\u00e1s p\u0159ipravili jednoduch\u00fd p\u0159ehled mobiln\u00edch aplikac\u00ed, kter\u00e9 pou\u017e\u00edv\u00e1me i ve VisionsLabs<\/a>. <\/p>\n\n\n\n

Sledov\u00e1n\u00ed webov\u00fdch str\u00e1nek<\/h2>\n\n\n\n

Prvn\u00ed skupinou, kterou nem\u016f\u017eeme opomenout, jsou mobiln\u00ed aplikace, kter\u00e9 n\u00e1m zobraz\u00ed data o na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Aplikace Google Analytics<\/strong> je v podstat\u011b nutnost, proto\u017ee minim\u00e1ln\u011b 50% v\u0161ech web\u016f na internetu vyu\u017e\u00edv\u00e1 tento trackovac\u00ed SW. Potom pokud m\u00e1te CMS WordPress<\/strong>, tak m\u016f\u017eete vyu\u017e\u00edvat i jejich „analytiku“ resp. pomoc\u00ed pluginu JetPack pak m\u016f\u017eete analyzovat data v mobiln\u00ed aplikaci WordPress<\/strong>.<\/p>\n\n\n\n

\n
\n

WordPress – Jetpack Analytics<\/h3>\n\n\n\n

Aplikace WordPress<\/strong> nen\u00ed pouze pro sledov\u00e1n\u00ed statistik, ale um\u00ed toho trochu v\u00edce a to je jednoduch\u00e1 \u00faprava obsahu\/\u010dl\u00e1nk\u016f. Dokonce m\u016f\u017eete spravovat u\u017eivatele. P\u0159\u00edpadn\u011b nahr\u00e1vat obr\u00e1zky z telefonu na web.<\/p>\n\n\n\n

\"Wordpress<\/a><\/figure><\/div>\n\n\n\n
Android<\/a><\/div>\n\n\n\n
iOS<\/a><\/div>\n<\/div>\n\n\n\n
\n

Google Analytics<\/h3>\n\n\n\n

Mobiln\u00ed aplikace Google analytics<\/strong> je trochu jin\u00e1 ne\u017e jsme zvykl\u00ed z webov\u00e9ho prohl\u00ed\u017ee\u010de, ale i tak se v n\u00ed d\u00e1 naj\u00edt v podstat\u011b v\u0161echno co pot\u0159ebujete. Aktu\u00e1ln\u00ed u\u017eivatele, porovn\u00e1n\u00ed u\u017eivatel\u016f v intervalech, odkud u\u017eivatele p\u0159ich\u00e1z\u00ed (z jak\u00fdch kanal\u016f) a atd.<\/p>\n\n\n\n

\"Google<\/a><\/figure><\/div>\n\n\n\n
Android<\/a><\/div>\n\n\n\n
iOS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

Reklamy – PPC <\/h2>\n\n\n\n

Dal\u0161\u00ed skupinou aplikac\u00ed, kter\u00e9 budete pravd\u011bpodobn\u011b \u010dasto pou\u017e\u00edvat jsou aplikace pro p\u0159ehled o PPC reklam\u00e1ch. U Google Ads je to celkem jasn\u00e9, tato aplikace je venku ji\u017e docela dlouhou dobu. Ale pro Seznam \u017e\u00e1dn\u00e1 aplikace nebyla a tak jsme se rozhodli takovou jednoduchou aplikaci napsat. Ano pro PPC syst\u00e9m Seznam Sklik jsme napsali vlastn\u00ed mobiln\u00ed aplikaci, kterou jsem dali zdarma na Android i iOS.<\/p>\n\n\n\n

\n
\n

Google<\/strong> Ads<\/h3>\n\n\n\n

V aplikaci Google Ads<\/strong> ud\u011bl\u00e1te v\u0161echny d\u016fle\u017eit\u00e9 akce, krom\u011b prohl\u00ed\u017een\u00ed dat, tak m\u016f\u017eete i jednotliv\u00e9 kampan\u011b upravovat nebo zastavovat.<\/p>\n\n\n\n

\"Google<\/a><\/figure><\/div>\n\n\n\n
Android<\/a><\/div>\n\n\n\n
iOS<\/a><\/div>\n<\/div>\n\n\n\n
\n

CzeClick – data z reklamn\u00edho syst\u00e9mu Seznam Sklik<\/strong><\/h3>\n\n\n\n

Na\u0161e aplikace CzeClick<\/strong>, kterou vytvo\u0159ilo na\u0161e digit\u00e1ln\u00ed studio VisionsLabs<\/a> nem\u00e1 tolik funkc\u00ed jako Google Ads<\/strong>, ale mysl\u00edme, \u017ee pro rychl\u00fd p\u0159ehled o v\u00fdkonu sv\u00fdch PPC kampan\u00ed a stavu kreditu v Seznam Sklik<\/strong> je dosta\u010duj\u00edc\u00ed.<\/p>\n\n\n\n

\"CzeClick\"<\/a><\/figure><\/div>\n\n\n\n
Android<\/a><\/div>\n\n\n\n
iOS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

Soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n\n\n\n

V\u011bt\u0161inu soci\u00e1ln\u00ed s\u00edt\u00ed (facebook, twitter, instagram, linkedin<\/em>) m\u016f\u017eete ovl\u00e1dat p\u0159es „prim\u00e1rn\u00ed“ mobiln\u00ed aplikaci, neboli tu, kterou pou\u017e\u00edv\u00e1te i pro osobn\u00ed pou\u017e\u00edv\u00e1n\u00ed. Ale speci\u00e1ln\u011b pro Facebook je lep\u0161\u00ed pou\u017e\u00edvat „specializovanou“ mobiln\u00ed aplikaci – Spr\u00e1vce str\u00e1nek pro Facebook<\/strong>, proto\u017ee nab\u00edz\u00ed v\u00edce mo\u017enosti jak spravovat n\u00e1\u0161 firemn\u00ed profil.<\/p>\n\n\n\n

\n
\n

Spr\u00e1vce str\u00e1nek pro Facebook<\/h3>\n\n\n\n

Aplikace Spr\u00e1vce str\u00e1nek pro Facebook <\/strong>je ta spr\u00e1vn\u00e1, p\u0159es kterou byste m\u011bli ovl\u00e1dat svoje \u00fa\u010dty na soci\u00e1ln\u00ed s\u00edti Facebook<\/strong>. Co um\u00ed nav\u00edc oproti „standardn\u00ed modr\u00e9<\/em>“ aplikaci Facebook<\/strong> je pl\u00e1nov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f, tak\u017ee i na mobilu budete moci napl\u00e1novat p\u0159\u00edsp\u011bvky do budoucna.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n
Android<\/a><\/div>\n\n\n\n
iOS<\/a><\/div>\n<\/div>\n\n\n\n
\n

Moje firma na Google<\/h3>\n\n\n\n

Mobiln\u00ed aplikace Moje firma na Google <\/strong>tak trochu nepat\u0159\u00ed do kategorie soci\u00e1ln\u00edch s\u00edt\u00ed, ale je t\u011b\u017ek\u00e9 ji n\u011bkam za\u0159adit. Tak si ji uv\u00e1d\u00edme zde. Krom\u011b sledov\u00e1n\u00ed statistik z vyhled\u00e1v\u00e1n\u00ed a z map tak m\u016f\u017eete p\u0159\u00edpadn\u011b komunikovat se sv\u00fdmi z\u00e1kazn\u00edky (to je novinka t\u00e9to aplikace<\/em>).<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n
Android<\/a><\/div>\n\n\n\n
iOS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

E-mail marketing<\/h2>\n\n\n\n

Posledn\u00ed skupinou je e-mail marketing. Zajist\u00e9 najdete v\u00edce mobiln\u00edch aplikac\u00ed, d\u00edky kter\u00fdm m\u016f\u017eete kontrolovat nebo nastavovat e-mail kampan\u011b. Ale proto\u017ee my pou\u017e\u00edv\u00e1me MailChimp, tak si vysta\u010d\u00edme s touto mobiln\u00ed aplikac\u00ed<\/p>\n\n\n\n

\n
\n

MailChimp<\/h3>\n\n\n\n

Mobiln\u00ed aplikace MailChimp<\/strong> v\u00e1m krom\u011b mo\u017enosti rychl\u00e9ho zjist\u011bn\u00ed statistiky ohledn\u011b va\u0161\u00ed e-mail kampan\u00ed, tak\u00e9 umo\u017e\u0148uje jejich spr\u00e1vu. Ve smyslu pozastaven\u00ed \u010di posl\u00e1n\u00ed konkr\u00e9tn\u00ed kampan\u011b. <\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n
Android<\/a><\/div>\n\n\n\n
iOS<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u010casto se na kurzech st\u00e1v\u00e1, \u017ee se \u00fa\u010dastn\u00edci \u0161kolen\u00ed vypt\u00e1vaj\u00ed na r\u016fzn\u00e9 mobiln\u00ed aplikace, kter\u00e9 mohou pou\u017eit v r\u00e1mci digit\u00e1ln\u00edho marketingu. A proto jsme pro v\u00e1s p\u0159ipravili jednoduch\u00fd p\u0159ehled mobiln\u00edch aplikac\u00ed, kter\u00e9 pou\u017e\u00edv\u00e1me i ve VisionsLabs. Sledov\u00e1n\u00ed webov\u00fdch str\u00e1nek Prvn\u00ed skupinou, kterou nem\u016f\u017eeme opomenout, jsou mobiln\u00ed aplikace, kter\u00e9 n\u00e1m zobraz\u00ed data o na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Aplikace…<\/p>\n","protected":false},"author":1,"featured_media":133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,6],"tags":[57,16,14,33,43,58,59,53],"class_list":["post-100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obecne-novinky","category-ostatni","tag-czeclick","tag-facebook","tag-google","tag-google-analytics","tag-mailchimp","tag-mobilni-aplikace","tag-sklik","tag-visionslabs"],"yoast_head":"\nJak\u00e9 mobiln\u00ed aplikace pou\u017e\u00edt v r\u00e1mci digit\u00e1ln\u00edho marketingu? » Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"Chcete zjistit, kter\u00e9 mobiln\u00ed aplikace pou\u017e\u00edvat v r\u00e1mci digit\u00e1ln\u00edho marketingu? Tak pr\u00e1v\u011b pro v\u00e1s je tento \u010dl\u00e1nek, kde jsme shrnuli nejd\u016fle\u017eit\u011bj\u0161\u00ed aplikace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalni-marketer.cz\/jake-mobilni-aplikace-pouzit-v-ramci-digitalniho-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak\u00e9 mobiln\u00ed aplikace pou\u017e\u00edt v r\u00e1mci digit\u00e1ln\u00edho marketingu? » Digit\u00e1ln\u00ed market\u00e9r\" \/>\n<meta property=\"og:description\" content=\"Chcete zjistit, kter\u00e9 mobiln\u00ed aplikace pou\u017e\u00edvat v r\u00e1mci digit\u00e1ln\u00edho marketingu? 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