{"id":119,"date":"2020-02-17T00:00:00","date_gmt":"2020-02-16T23:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2020\/02\/17\/jaky-byl-reshoper-2020\/"},"modified":"2021-08-25T11:55:48","modified_gmt":"2021-08-25T09:55:48","slug":"jaky-byl-reshoper-2020","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/jaky-byl-reshoper-2020\/","title":{"rendered":"Jak\u00fd byl ReShoper 2020?"},"content":{"rendered":"\n<p>Tak jako minul\u00fd rok jsme vyrazili na konferenci <strong><a href=\"http:\/\/reshoper.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">ReShoper 2020<\/a><\/strong>. D\u016fvod? Proto\u017ee chceme p\u0159in\u00e1\u0161et na\u0161em \u00fa\u010dastn\u00edk\u016fm \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL nebo podobn\u00fdch semin\u00e1\u0159\u016f aktu\u00e1ln\u00ed informace. Co h\u00fdbe \u010desk\u00fdm &#8222;digit\u00e1lem&#8220; i kdy\u017e se jedn\u00e1 o akci zam\u011b\u0159enou na e-commerce, tak to m\u00e1 pro n\u00e1s smysl, proto\u017ee \u010dasto jsou \u00fa\u010dastn\u00edci na\u0161eho \u0161kolen\u00ed z&nbsp;\u0159ad e-shop\u016f \u010di podobn\u00fdch syst\u00e9m\u016f. Tak\u017ee krom\u011b &#8222;obecn\u00e9ho&#8220; pohledu na digit\u00e1ln\u00ed marketing tak se hod\u00ed informace zam\u011b\u0159en\u00e9 na e-commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159edn\u00e1\u0161ky na&nbsp;konferenci<\/h2>\n\n\n\n<p>Konference byla pro&nbsp;men\u0161\u00ed \u010d\u00e1st \u00fa\u010dastn\u00edk\u016f. Obsahovala <strong>9 p\u0159edn\u00e1\u0161ek<\/strong>, kter\u00e9 m\u011bly za&nbsp;c\u00edl, aby p\u0159edn\u00e1\u0161ej\u00edc\u00ed probrali svoji oblast ze strategick\u00e9ho pohledu (<em>\u010dti vid\u00edm d\u00e1le ne\u017e na&nbsp;\u0161pi\u010dku sv\u00e9ho nosu<\/em>).\n  D\u016fle\u017eit\u00e9 je tak\u00e9 upozornit, \u017ee akce byla prim\u00e1rn\u011b pro&nbsp;e-shopy, ale  \nspousta v\u011bc\u00ed byla obecn\u011b aplikovateln\u00e1 i&nbsp;na&nbsp;\u201cb\u011b\u017en\u00e9\u201d slu\u017eby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1 \u2013 Velk\u00e1 studie \u010desk\u00e9ho e\u2011commerce Instagramu \u2013 co d\u00e1v\u00e1 strategicky smysl a&nbsp;co ne?<\/h3>\n\n\n\n<p>Tato p\u0159edn\u00e1\u0161ka byla nabit\u00e1 informacemi a&nbsp;daty o&nbsp;\u010desk\u00e9m, resp. i&nbsp;slovensk\u00e9m, <strong>Instagramu<\/strong>. A&nbsp;jak\u00e1 data na&nbsp;p\u0159edn\u00e1\u0161ce zazn\u011bla?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>3&nbsp;190<\/strong> zkouman\u00fdch \u00fa\u010dt\u016f e-shop\u016f<\/li><li>Medi\u00e1n <strong>390 follower\u016f<\/strong> pro&nbsp;jeden IG \u00fa\u010det e-shopu<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.footshop.cz\/\" target=\"_blank\">Footshop<\/a><\/strong> m\u00e1 600&nbsp;000 follower\u016f a&nbsp;tud\u00ed\u017e se velmi vymyk\u00e1 b\u011b\u017en\u00fd e-shop\u016fm<\/li><li><strong>Engagement rate 1-2%<\/strong><\/li><li>Vysok\u00e1 frekvence p\u0159\u00edsp\u011bvk\u016f za&nbsp;den sp\u00ed\u0161 \u0161kod\u00ed&nbsp;<\/li><li><strong>27% e-shop\u016f<\/strong> nedalo p\u0159\u00edsp\u011bvek na&nbsp;IG&nbsp;<\/li><li>Medi\u00e1n je <strong>49 p\u0159\u00edsp\u011bvk\u016f<\/strong> za&nbsp;rok&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>O v\u00edkendu b\u00fdv\u00e1 men\u0161\u00ed po\u010det p\u0159\u00edsp\u011bvk\u016f&nbsp;<\/li><li>Listopad a&nbsp;prosinec je nejm\u00e9n\u011b p\u0159\u00edsp\u011bvk\u016f&nbsp;<\/li><li><strong>Video je 4% p\u0159\u00edsp\u011bvk\u016f ze<\/strong> v\u0161ech p\u0159\u00edsp\u011bvku na&nbsp;IG<\/li><li>IGTV asi zmiz\u00ed&nbsp;<\/li><li>V\u011bt\u0161ina \u00fa\u010dt\u016f pou\u017e\u00edv\u00e1 1-9 hashtag\u016f na&nbsp;p\u0159\u00edsp\u011bvek<\/li><li>Doporu\u010den\u00ed <strong>13 hastag\u016f<\/strong> pro&nbsp;p\u0159\u00edsp\u011bvek&nbsp;<\/li><li>Doporu\u010den\u00ed nastavit <strong>Alternativn\u00ed text obr\u00e1zku<\/strong> \u2013 roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti p\u0159\u00edsp\u011bvky<\/li><\/ul>\n\n\n\n<p>Co si z&nbsp;t\u011bchto informac\u00ed vz\u00edt? Ur\u010dit\u011b je dobr\u00e9 v\u011bd\u011bt, jak\u00e9 jsou \n\u201cstandardn\u00ed\u201d nebo \u201cb\u011b\u017en\u00e9\u201d hodnoty, abychom se mohli porovnat, jestli to \nd\u011bl\u00e1me dob\u0159e \u010di&nbsp;\u0161patn\u011b. Dal\u0161\u00ed v\u011bc, kterou si m\u016f\u017eeme z&nbsp;t\u011bchto dat vz\u00edt, \njsou doporu\u010den\u00ed \u2013 vyzkou\u0161et <strong>p\u0159\u00edsp\u011bvky o&nbsp;v\u00edkendu<\/strong>, d\u00e1vat <strong>13 hastag\u016f <\/strong>do p\u0159\u00edsp\u011bvk\u016f nebo se \u201cneb\u00e1t\u201d <strong>p\u0159edv\u00e1no\u010dn\u00edho <\/strong>obdob\u00ed a&nbsp;p\u0159id\u00e1vat p\u0159\u00edsp\u011bvky (<em>a ne pouze to hn\u00e1t reklamou<\/em>). Nakonec byl uve\u0159ejn\u011bn odkaz na&nbsp;<strong>Nejpou\u017e\u00edvan\u011bj\u0161\u00ed hastagy \u010desk\u00fdmi e-shopy v&nbsp;roce 2019 \u2013 <a rel=\"noreferrer noopener\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1gU_7KAilwsuso7OJLOyhKUsiRN3Oo6PRDECBSW8-JoE\/edit#gid=0\" target=\"_blank\">zde<\/a>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 \u2013 Studie: Jak se \u010desk\u00fdm e\u2011shop\u016fm v&nbsp;roce 2019 da\u0159ilo v&nbsp;SEO a&nbsp;jak se z&nbsp;toho pou\u010dit<\/h3>\n\n\n\n<p>Tato p\u0159edn\u00e1\u0161ka od&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/filippodstavec\" target=\"_blank\">Filipa Podstavce<\/a> z&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketingminer.com\/cs\" target=\"_blank\">MarketingMiner<\/a>\n byla pravd\u011bpodobn\u011b nejlep\u0161\u00ed p\u0159edn\u00e1\u0161kou na&nbsp;leto\u0161n\u00edm ReShoperu. Jednalo \nse o&nbsp;SEO a&nbsp;jak se z&nbsp;n\u00edm vypo\u0159\u00e1dali e-shopy. P\u00e1r z\u00e1kladn\u00edch pozn\u00e1mek m\u00e1me\n zde, kter\u00e9 navazuj\u00ed na&nbsp;lo\u0148sk\u00fd <a rel=\"noreferrer noopener\" href=\"https:\/\/www.reshoper.cz\/datablog\/studie-jak-si-vedou-ceske-e-shopy-v-seo\/\" target=\"_blank\">Datablog Filipa<\/a>. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bylo monitorov\u00e1no <strong>40&nbsp;000 e-shop\u016f<\/strong> <\/li><li><strong>Top 100<\/strong> e-shop\u016f si vezme +-50&nbsp;% organick\u00e9 n\u00e1v\u0161t\u011bvnosti z&nbsp;vyhled\u00e1va\u010d\u016f <\/li><li>Prob\u00edh\u00e1 <strong>konsolidace<\/strong> trhu z&nbsp;hlediska SEO \u2013 pro&nbsp;top 100<\/li><li><strong>80&nbsp;% e-shop\u016f<\/strong> m\u00e1 \u0161patn\u011b nastaven\u00e9 <strong>str\u00e1nkov\u00e1n\u00ed<\/strong> z&nbsp;pohledu SEO \u2013 nap\u0159.&nbsp;podstr\u00e1nky s&nbsp;dal\u0161\u00edmi stranami maj\u00ed nastaveno Canonical na&nbsp;prvn\u00ed str\u00e1nku a&nbsp;podobn\u011b.<\/li><\/ul>\n\n\n\n<p>P\u0159edn\u00e1\u0161ka byla pln\u00e1 odkaz\u016f na&nbsp;dal\u0161\u00ed zdroje s&nbsp;jasn\u00fdmi uk\u00e1zkami, co je dob\u0159e a&nbsp;co je \u0161patn\u011b. Nap\u0159.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\">\u010dl\u00e1nek o&nbsp;odkazech<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.seoblog.com\/linkless-mentions-rankings-seo\/\" target=\"_blank\">\u010dl\u00e1nek o&nbsp;linkless<\/a> \u2013 neboli, \u017ee vyhled\u00e1va\u010de um\u00ed rozpoznat \u201czm\u00edn\u011bn\u00ed zna\u010dky bez&nbsp;odkazu\u201d nebo <a rel=\"noreferrer noopener\" href=\"https:\/\/medium.com\/elephate\/i-understand-google-better-than-google-821f64d69445\" target=\"_blank\">o \u0161patn\u00e9m SEO od&nbsp;Google pro&nbsp;Google Flights<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed informace z&nbsp;p\u0159edn\u00e1\u0161ek<\/h2>\n\n\n\n<p>Proto\u017ee jsme byli na t\u00e9to akci tak\u00e9 za na\u0161e IT divizi <a rel=\"noreferrer noopener\" aria-label=\"VisionsLabs (opens in a new tab)\" href=\"https:\/\/visionslabs.io\/\" target=\"_blank\">VisionsLabs<\/a> tak dal\u0161\u00ed informace se m\u016f\u017eete dozv\u011bd\u011bt v&nbsp;\u010dl\u00e1nku &#8211; <a rel=\"noreferrer noopener\" aria-label=\"ReShoper 2020 \u2013 co jsme se dozv\u011bd\u011bli? (opens in a new tab)\" href=\"https:\/\/visionslabs.io\/reshoper-2020-co-jsme-se-dozvedeli\/\" target=\"_blank\">ReShoper 2020 \u2013 co jsme se dozv\u011bd\u011bli?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Term\u00edny \u0161kolen\u00ed <strong>Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/h2>\n\n\n\n<p>Bli\u017e\u00ed se n\u00e1m dal\u0161\u00ed term\u00edn na\u0161eho komplexn\u00edho 5 denn\u00edho \u0161kolen\u00ed (5&#215;8 hod) tak v\u00e1m sem d\u00e1me i konkr\u00e9tn\u00ed term\u00edn.<\/p>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>Tak jako minul\u00fd rok jsme vyrazili na konferenci ReShoper 2020. D\u016fvod? Proto\u017ee chceme p\u0159in\u00e1\u0161et na\u0161em \u00fa\u010dastn\u00edk\u016fm \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL nebo podobn\u00fdch semin\u00e1\u0159\u016f aktu\u00e1ln\u00ed informace. Co h\u00fdbe \u010desk\u00fdm &#8222;digit\u00e1lem&#8220; i kdy\u017e se jedn\u00e1 o akci zam\u011b\u0159enou na e-commerce, tak to m\u00e1 pro n\u00e1s smysl, proto\u017ee \u010dasto jsou \u00fa\u010dastn\u00edci na\u0161eho \u0161kolen\u00ed z&nbsp;\u0159ad e-shop\u016f \u010di podobn\u00fdch&#8230;<\/p>\n","protected":false},"author":1,"featured_media":131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49],"tags":[31,32,63,64,4,52],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-konference","tag-digitalni-marketing","tag-digitalni-marketing-dle-ecdl","tag-e-commerce","tag-e-shop","tag-praha","tag-reshoper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak\u00fd byl ReShoper 2020? &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"Kr\u00e1tk\u00e9 info o tom jak\u00fd byl reshoper 2020 v Praze o digit\u00e1ln\u00edm marketingu se zam\u011b\u0159en\u00edm na e-commerce. 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