{"id":121,"date":"2020-05-28T00:00:00","date_gmt":"2020-05-27T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2020\/05\/28\/co-o-nasem-skoleni-digitalni-marketing-rikaji-absolventi\/"},"modified":"2021-08-25T11:11:38","modified_gmt":"2021-08-25T09:11:38","slug":"co-o-nasem-skoleni-digitalni-marketing-rikaji-absolventi","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/co-o-nasem-skoleni-digitalni-marketing-rikaji-absolventi\/","title":{"rendered":"Co o na\u0161em \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing \u0159\u00edkaj\u00ed absolventi?"},"content":{"rendered":"\n<p>Po del\u0161\u00ed dob\u011b se v\u00e1m vrac\u00edme s&nbsp;informacemi o na\u0161em \u0161kolen\u00ed <strong>Digit\u00e1ln\u00ed marketing dle ECDL<\/strong>. Z&nbsp;d\u016fvod\u016f r\u016fzn\u00fdch na\u0159\u00edzen\u00ed a omezen\u00ed jsme nemohli realizovat prezen\u010dn\u00ed \u0161kolen\u00ed. Nicm\u00e9n\u011b jsme pro v\u00e1s p\u0159ipravili nov\u00e9 term\u00edny  &#8211; a to orientovan\u00e9 pro \u00fa\u010dastn\u00edky z&nbsp;firemn\u00ed sf\u00e9ry. A taky jsme v\u00e1m sepsali p\u00e1r referenc\u00ed na na\u0161e \u0161kolen\u00ed p\u0159\u00edmo od absolvent\u016f \u0161kolen\u00ed na t\u00e9ma Digit\u00e1ln\u00edho marketingu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Novinky v&nbsp;digit\u00e1ln\u00edm marketingu<\/h2>\n\n\n\n<p>Sice jsme neabsolvovali v\u0161echny pl\u00e1novan\u00e9 akce a konference, kde se mohly prezentovat <strong>novinky<\/strong> \u010di zaj\u00edmav\u00e9 <strong>case-study,<\/strong> a pravd\u011bpodobn\u011b ani do podzimu u\u017e \u017e\u00e1dn\u00e9 akce podobn\u00e9ho nebudou. Tak\u017ee by se nab\u00edzelo, \u017ee se v&nbsp;oblasti digit\u00e1ln\u00edho marketingu moc ned\u011blo, ale opak je pravdou. Novinky se st\u00e1le objevuj\u00ed a to pravd\u011bpodobn\u011b i proto, \u017ee jsme skoro v\u0161ichni pracovali v&nbsp;situaci, kdy cel\u00fd sv\u011bt musel &#8222;p\u0159ej\u00edt&#8220; na <strong>remote pr\u00e1ci <\/strong>a <strong>digit\u00e1ln\u00ed komunikaci<\/strong>.<\/p>\n\n\n\n<p>Uk\u00e1zalo se, \u017ee <strong>digit\u00e1ln\u00ed marketing <\/strong>nen\u00ed jen trend, ale v&nbsp;podstat\u011b nutn\u00fd <strong>standard<\/strong>. Proto\u017ee pokud v\u00e1s u\u017eivatel\u00e9 nenajdou <strong>on-line<\/strong>, pokud je neoslov\u00edte on-line formou, tak na n\u011b ani nemus\u00edte &#8222;<em>dos\u00e1hnout<\/em>&#8222;. Tak\u017ee vid\u00edme, \u017ee spousta firem se pou\u0161t\u00ed do taj\u016f digit\u00e1ln\u00edho sv\u011bta, resp. <strong>digit\u00e1ln\u00edho marketingu<\/strong>. Zakl\u00e1daj\u00ed si r\u016fzn\u00e9 <strong>e-shopy <\/strong>\u010di jin\u00e9 formy on-line interakce se z\u00e1kazn\u00edky. Ale ot\u00e1zka je, zda jejich po\u010d\u00e1te\u010dn\u00ed nad\u0161en\u00ed z&nbsp;nov\u00fdch v\u011bc\u00ed vydr\u017e\u00ed a p\u0159e\u017eije del\u0161\u00ed dobu. A v&nbsp;tom je pr\u00e1v\u011b &#8222;kouzlo&#8220; digit\u00e1ln\u00edho marketingu &#8211; sna\u017eit se vytv\u00e1\u0159et a d\u011blat &#8222;v\u011bci&#8220;, kter\u00e9 maj\u00ed dlouhodob\u00fd \u00fa\u010dinek. Jak vyhodnocovat svoji &#8222;on-line \u010dinnost&#8220; a mnoho dal\u0161\u00edho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digit\u00e1ln\u00ed marketing pro \u0161koly<\/h2>\n\n\n\n<p>B\u011bhem posledn\u00ed doby jsme uvedli nov\u00e9 \u0161kolen\u00ed, kter\u00e9 sice nen\u00ed ur\u010deno pro firemn\u00ed sf\u00e9ru, ale pro <strong>\u0161koly <\/strong>v r\u00e1mci jejich akreditovan\u00fdch kurz\u016f DVPP a to <strong>Digit\u00e1ln\u00ed marketing pro \u0161koly<\/strong>. A to v&nbsp;dob\u011b, kdy nebylo mo\u017en\u00e9 realizovat prezen\u010dn\u00ed v\u00fduku, ale byla mo\u017en\u00e1 on-line forma v\u00fduky, kterou jsme jako jedni z&nbsp;prvn\u00edch v&nbsp;\u010cesk\u00e9 republice dok\u00e1zali dostat do praxe v&nbsp;r\u00e1mci DVPP kurz\u016f. Ale o tom najdete v\u00edce na na\u0161em specializovan\u00e9m webu <a rel=\"noreferrer noopener\" href=\"https:\/\/sablony-dvpp.cz\/\" target=\"_blank\">\u0160ablony-DVPP.cz<\/a>. Za zm\u00ednku stoj\u00ed hodnocen\u00ed \u00fa\u010dastn\u00edka tohoto \u0161kolen\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Nau\u010dn\u00fd webin\u00e1\u0159 o <strong>digit\u00e1ln\u00edm marketingu<\/strong>. Nyn\u00ed m\u00e1m u\u017e pokro\u010dil\u00e9 pov\u011bdom\u00ed o <strong>SEO<\/strong>, <strong>PPC<\/strong> a dal\u0161\u00edch sou\u010d\u00e1st\u00ed t\u00fdkaj\u00edc\u00ed se digit\u00e1ln\u00edho marketingu. Pan <em>Ing. Podmol\u00edk<\/em> v\u0161e vysv\u011btluje detailn\u011b a srozumiteln\u011b. Jako\u017eto z\u00e1stupce \u0159editele na soukrom\u00e9 \u0161kole mus\u00edm \u0159\u00edct, \u017ee si z&nbsp;tohoho webin\u00e1\u0159e odn\u00e1\u0161\u00edm dost zaj\u00edmav\u00fdch poznatk\u016f, kter\u00e9 se budou hodit jak pro spr\u00e1vu webov\u00fdch str\u00e1nek, tak nap\u0159. propaga\u010dn\u00edch aktivit. D\u011bkuji.<\/p><cite><em>Absolvent ze \u0161koly <a href=\"https:\/\/www.artecon.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">ARTecon<\/a><\/em><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hodnocen\u00ed<\/strong> p\u0159\u00edmo od \u00fa\u010dastn\u00edk\u016f \u0161kolen\u00ed <strong>Digit\u00e1ln\u00ed marketing<\/strong> dle ECDL<\/h2>\n\n\n\n<p>Jsme nesm\u00edrn\u011b r\u00e1di, \u017ee na\u0161e \u0161kolen\u00ed <strong>hodnot\u00ed na\u0161\u00ed absolventi velmi kladn\u011b <\/strong>a m\u00e1me jen pozitivn\u00ed zp\u011btnou vazbu. \u0160kolen\u00ed na t\u00e9mata <strong>digit\u00e1ln\u00edho marketingu<\/strong> realizujeme u\u017e<strong> v\u00edce jak 5 let<\/strong> a nikdy nebyla dv\u011b \u0161kolen\u00ed po sob\u011b stejn\u00e1. V\u017edy se sna\u017e\u00edme za\u0159azovat do kurzu aktu\u00e1ln\u00ed informace a praktick\u00e9 zku\u0161enosti z&nbsp;na\u0161eho digit\u00e1ln\u00edho studia <a rel=\"noreferrer noopener\" href=\"https:\/\/visionslabs.io\/\" target=\"_blank\">VisionsLabs<\/a>, kter\u00e9 realizuje krom\u011b jin\u00e9ho, i digit\u00e1ln\u00ed marketing pro sv\u00e9 klienty.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Kurz <strong>Digit\u00e1ln\u00ed marketing<\/strong> mi pomohl ucelit a doplnit si informace t\u00fdkaj\u00edc\u00ed se digit\u00e1ln\u00edho marketingu, jeliko\u017e se jedn\u00e1 o velmi obs\u00e1hlou oblast. Jako \u0161kolitel (<em>Ing. Podmol\u00edk<\/em>) jste n\u00e1m byl b\u011bhem \u0161kolen\u00ed v\u017edy n\u00e1pomocen v&nbsp;problematice i p\u0159i vysv\u011btlov\u00e1n\u00ed jednotliv\u00fdch t\u00e9mat. Jsem r\u00e1da, \u017ee jsem mohla kurz absolvovat a doplnit si tak informace, kter\u00e9 mi pomohli pochopit toto t\u00e9ma v\u00edce glob\u00e1ln\u011b.<\/p><cite><em>Absolventka z&nbsp;<a href=\"https:\/\/www.drevohracka.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u0159evohra\u010dka<\/a><\/em><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Kurz <strong>digit\u00e1ln\u00edho marketingu<\/strong> mohu jedin\u011b doporu\u010dit. Skv\u011ble veden\u00e9, obs\u00e1hl\u00e9 \u0161kolen\u00ed, velk\u00e9 mno\u017estv\u00ed p\u0159\u00ednosn\u00fdch informac\u00ed a p\u0159\u00edklad\u016f z&nbsp;praxe, prezentov\u00e1no srozumitelnou formou. P\u0159\u00edjemn\u00e1 atmosf\u00e9ra, skv\u011bl\u00fd p\u0159\u00edstup lektora (<em>Ing. Podmol\u00edk<\/em>). Z\u00edskan\u00e9 informace&nbsp;mi rozhodn\u011b pomohou v&nbsp;m\u00e9 praxi produktov\u00e9ho managera. Skv\u011bl\u00e9 \u0161kolen\u00ed pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed&nbsp;l\u00e9pe zviditelnit a prezentovat svou firmu v&nbsp;online sv\u011bt\u011b internetu, soci\u00e1ln\u00edch s\u00edt\u00ed a webov\u00fdch str\u00e1nek.<\/p><cite><em>Absolventka z&nbsp;<\/em><a href=\"https:\/\/www.roche.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ROCHE \u010cesk\u00e1 republika<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>D\u011bkuji p. <em>Ing. Podmol\u00edkovi<\/em> a cel\u00e9mu t\u00fdmu <strong>CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.CZ<\/strong> za velmi u\u017eite\u010dn\u00fd kurz o <strong>Digit\u00e1ln\u00edm marketingu<\/strong>. Oce\u0148uji p\u0159edev\u0161\u00edm ucelen\u00fd p\u0159ehled problematiky, podrobn\u00e9 podklady a aktu\u00e1lnost poskytovan\u00fdch informac\u00ed. Kvalifikovan\u00fd lektor dok\u00e1zal udr\u017eet na\u0161i pozornost po celou dobu \u0161kolen\u00ed, zodpov\u011bd\u011bl na\u0161e dotazy z&nbsp;praxe a konkr\u00e9tn\u00edmi uk\u00e1zkami doplnil prob\u00edranou t\u00e9matiku.<\/p><cite><em>t\u00fdm <a href=\"https:\/\/www.radiohana.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">radia HAN\u00c1<\/a><\/em><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Nov\u00e9 term\u00edny na digit\u00e1ln\u00ed marketing ve variant\u011b 4 dny<\/h2>\n\n\n\n<p>Nev\u00edme, jak\u00e9 hygienick\u00e9 pokyny v&nbsp;dob\u011b kon\u00e1n\u00ed \u0161kolen\u00ed budou platit, ale ur\u010dit\u011b nebudeme moci garantovat velk\u00fd po\u010det m\u00edst na toto \u0161kolen\u00ed, tak\u017ee kdo se p\u0159ihl\u00e1s\u00ed d\u0159\u00edve, tak bude m\u00edt svoje m\u00edsto jist\u00e9. Dal\u0161\u00ed term\u00edny pravd\u011bpodobn\u011b budeme m\u00edt a\u017e na podzim tohoto roku.<\/p>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>Po del\u0161\u00ed dob\u011b se v\u00e1m vrac\u00edme s&nbsp;informacemi o na\u0161em \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL. Z&nbsp;d\u016fvod\u016f r\u016fzn\u00fdch na\u0159\u00edzen\u00ed a omezen\u00ed jsme nemohli realizovat prezen\u010dn\u00ed \u0161kolen\u00ed. Nicm\u00e9n\u011b jsme pro v\u00e1s p\u0159ipravili nov\u00e9 term\u00edny &#8211; a to orientovan\u00e9 pro \u00fa\u010dastn\u00edky z&nbsp;firemn\u00ed sf\u00e9ry. A taky jsme v\u00e1m sepsali p\u00e1r referenc\u00ed na na\u0161e \u0161kolen\u00ed p\u0159\u00edmo od absolvent\u016f \u0161kolen\u00ed na t\u00e9ma&#8230;<\/p>\n","protected":false},"author":1,"featured_media":130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[31,32,65,51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co o na\u0161em \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing \u0159\u00edkaj\u00ed absolventi? &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"Co o na\u0161em \u0161kolen\u00ed \u0159\u00edkaj\u00ed absolventi kurzu Digit\u00e1ln\u00ed marketing dle ECDL? 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