{"id":15,"date":"2016-06-16T00:00:00","date_gmt":"2016-06-15T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2016\/06\/16\/nove-webove-stranky-prvnich-7-seo-kroku-po-spusteni\/"},"modified":"2021-08-25T13:15:56","modified_gmt":"2021-08-25T11:15:56","slug":"nove-webove-stranky-prvnich-7-seo-kroku-po-spusteni","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/nove-webove-stranky-prvnich-7-seo-kroku-po-spusteni\/","title":{"rendered":"Nov\u00e9 webov\u00e9 str\u00e1nky – prvn\u00edch 7 SEO krok\u016f po spu\u0161t\u011bn\u00ed"},"content":{"rendered":"\n

M\u00e1te skv\u011bl\u00fd podnikatelsk\u00fd z\u00e1m\u011br, zaregistrovanou dom\u00e9nu a zbrusu nov\u00e9 webov\u00e9 str\u00e1nky. A jste si jist\u00ed, \u017ee Google a ostatn\u00ed vyhled\u00e1va\u010de v\u00e1\u0161 nov\u00fd web snadno najdou a dob\u0159e ohodnot\u00ed? Vsa\u010fte na SEO a m\u00e1te to v kapse.<\/p>\n\n\n\n

SEO (Search Engine Optimization) je ov\u0161em dlouhodob\u00fd proces, ov\u0161em i prvn\u00ed kroky po spu\u0161t\u011bn\u00ed va\u0161eho nov\u00e9ho webu mohou m\u00edt velk\u00fd dopad na jeho potenci\u00e1l pro za\u0159azen\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Jedin\u011b pe\u010dliv\u011b vybran\u00e1 kl\u00ed\u010dov\u00e1 slova mohou p\u0159in\u00e1\u0161et ovoce v podob\u011b nov\u00fdch objedn\u00e1vek a zv\u00fd\u0161en\u00ed prodej\u016f. Proto hned od za\u010d\u00e1tku posuzujte sv\u016fj web pr\u00e1v\u011b z hlediska SEO a v\u011bnujte \u010das na jeho vylep\u0161ov\u00e1n\u00ed a optimalizaci.<\/p>\n\n\n\n

N\u00ed\u017ee uv\u00e1d\u00edme 7 krok\u016f, kter\u00e9 byste m\u011bli ud\u011blat p\u0159ed spu\u0161t\u011bn\u00edm nov\u00fdch webov\u00fdch str\u00e1nek. Budete tak m\u00edst jistotu, \u017ee jsou atraktivn\u00ed z hlediska organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n

1. Strukturujte sv\u00e9 nov\u00e9 webov\u00e9 str\u00e1nky podle c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slov<\/h2>\n\n\n\n

Ujist\u011bte se, \u017ee ka\u017ed\u00e1 str\u00e1nka va\u0161eho webu je zam\u011b\u0159ena na 1 prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo. Z n\u011bho vypl\u00fdvaj\u00edc\u00edm sekund\u00e1rn\u00edm kl\u00ed\u010dov\u00fdm slov\u016fm v\u011bnujte dal\u0161\u00ed podstr\u00e1nky.
Strukturujte sv\u00e9 webov\u00e9 str\u00e1nky tak, aby ka\u017ed\u00e1 strana byla stejn\u011b relevantn\u00ed a konkr\u00e9tn\u00ed.
Vyhn\u011bte se pou\u017e\u00edv\u00e1n\u00ed velk\u00e9ho mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch slov na jedn\u00e9 str\u00e1nce. Je lep\u0161\u00ed m\u00edt v\u00edce dob\u0159e zac\u00edlen\u00fdch str\u00e1nek, ne\u017e jednu str\u00e1nku obsahuj\u00edc\u00ed v\u00edce t\u00e9mat najednou.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

2. Ujist\u011bte se, \u017ee ka\u017ed\u00e1 strana m\u00e1 z hlediska Googlu\/Seznamu p\u0159\u00e1telsk\u00fd obsah<\/h2>\n\n\n\n

Zkuste napsat alespo\u0148 2 000 slov obsahu pro ka\u017edou str\u00e1nku, p\u0159i\u010dem\u017e c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edvejte p\u0159im\u011b\u0159en\u011b, nikoli jako „vycp\u00e1vky“ obsahu.
Pou\u017e\u00edvejte tagy H1, H2, H3 a H4 podle toho, zda jde o prim\u00e1rn\u00ed \u010di sekund\u00e1rn\u00ed kl\u00ed\u010dov\u00e1 slova.
Nepi\u0161te pr\u00e1zdn\u00e9, nicne\u0159\u00edkaj\u00edc\u00ed texty, ale sd\u011blujte informace. Pokuste se odpov\u011bd\u011bt na ot\u00e1zky, kter\u00e9 si kladou n\u00e1v\u0161t\u011bvn\u00edci va\u0161eho webu, a nab\u00eddn\u011bte jim \u0159e\u0161en\u00ed jejich probl\u00e9mu.<\/p>\n\n\n\n

3. Za\u0159a\u010fte do \u201edescription\u201c ka\u017ed\u00e9 nov\u00e9 webov\u00e9 str\u00e1nky prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo<\/h2>\n\n\n\n

Pi\u0161te description ka\u017ed\u00e9 str\u00e1nky v\u017edy c\u00edlov\u00fdm kl\u00ed\u010dov\u00fdm slovem na za\u010d\u00e1tku a pak stru\u010dn\u011b popi\u0161te, co by m\u011bl n\u00e1v\u0161t\u011bvn\u00edk o\u010dek\u00e1vat, kdy\u017e na tuto str\u00e1nku klikne.
Vyhn\u011bte se nadm\u011brn\u00e9mu pou\u017e\u00edv\u00e1n\u00ed c\u00edlov\u00fdch kl\u00ed\u010dov\u00fdch slov neboli tzv. \u201evycp\u00e1vk\u00e1m\u201c.
Dodr\u017eujte doporu\u010denou d\u00e9lku descriptions pod 60 znak\u016f, jinak je Google bude zkracovat, co\u017e nevypad\u00e1 dob\u0159e.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

4. P\u0159idejte poutav\u00e9 meta popisy<\/h2>\n\n\n\n

Ujist\u011bte se, \u017ee ka\u017ed\u00e1 str\u00e1nka va\u0161eho webu m\u00e1 sv\u016fj vlastn\u00ed meta popis, proto\u017ee to m\u00e1 velk\u00fd vliv na jej\u00ed CTR (click through rate).
Pou\u017eijte v meta popisu kl\u00ed\u010dov\u00e1 slova p\u0159irozen\u011b (v odpov\u00eddaj\u00edc\u00edm mno\u017estv\u00ed), nebo\u0165 Google penalizuje nadu\u017e\u00edv\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov.
Zam\u011b\u0159te se na podn\u011bty, kter\u00e9 povedou n\u00e1v\u0161t\u011bvn\u00edky ke kliknut\u00ed, proto\u017ee c\u00edlem meta popisu je „prodat“ webov\u00e9 str\u00e1nky tomu spr\u00e1vn\u00e9mu c\u00edlov\u00e9mu publiku.<\/p>\n\n\n\n

5. Nastavte si na sv\u00fdch str\u00e1nk\u00e1ch slu\u017ebu Google Analytics a p\u0159idejte je do Google\u2019s Search Console<\/h2>\n\n\n\n

Nastaven\u00ed slu\u017eby Google Analytics a Google\u00b4s Search Console v\u00e1m umo\u017en\u00ed nahl\u00e9dnout do toho, jak n\u00e1v\u0161t\u011bvn\u00edci va\u0161e str\u00e1nky pou\u017e\u00edvaj\u00ed, tak\u017ee se vyplat\u00ed ud\u011blat to co nejd\u0159\u00edve.
Search Console v\u00e1m uk\u00e1\u017ee, jak optimalizovat va\u0161e webov\u00e9 str\u00e1nky pro vyhled\u00e1v\u00e1n\u00ed, tak\u017ee je dobr\u00e9 to ka\u017ed\u00fd t\u00fdden zkontrolovat.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

6. Vytv\u00e1\u0159ejte „s\u00ed\u0165ov\u00e1n\u00ed“ mezi sv\u00fdmi zn\u00e1mi a kamar\u00e1dy (blogery), zam\u011b\u0159te se na linkbuilding<\/h2>\n\n\n\n

M\u00e1te-li vztahy s bloggery nebo majiteli zaj\u00edmav\u00fdch webov\u00fdch str\u00e1nek, nev\u00e1hejte je vyu\u017e\u00edt na podporu sv\u00e9ho webu.
Pokud chcete z\u00edskat kvalitn\u00ed odkazy z dob\u0159e hodnocen\u00fdch webov\u00fdch str\u00e1nek, pou\u017eijte n\u00e1vod jak objevovat velk\u00e9 blogy a kontaktovat jejich redakce.<\/p>\n\n\n\n

Tento krok, vytv\u00e1\u0159en\u00ed odkaz\u016f skrze sv\u00e9m sp\u0159\u00e1telen\u00e9 s\u00edt\u011b, je asi nejpomalej\u0161\u00ed, ale zase m\u00e1 daleko lep\u0161\u00ed efektivitu, proto\u017ee z t\u011bchto zdroj\u016f jsou  nejrelevantn\u011bj\u0161\u00ed. Pokud n\u011bkdo z va\u0161ich zn\u00e1m\u00fdch doporu\u010d\u00ed va\u0161i str\u00e1nku, tak co si m\u016f\u017eeme p\u0159\u00e1t v\u00edce ne\u017eli to, \u017ee n\u011bkdo n\u00e1s m\u016f\u017ee doporu\u010dit jak na \u00farovn\u00ed osobn\u00ed nebo na \u00farovn\u00ed firemn\u00ed. Tedy poproste sv\u00e9m zn\u00e1m\u00e9 a kamar\u00e1dy aby mohli odk\u00e1zat na v\u00e1\u0161 web a t\u00edm z\u00edsk\u00e1te skv\u011bl\u00e9 reference.<\/p>\n\n\n\n

7. Vytvo\u0159te dlouhodobou strategii pro vyu\u017e\u00edv\u00e1n\u00ed pr\u016fb\u011b\u017en\u00fdch v\u00fdsledk\u016f SEO<\/h2>\n\n\n\n

SEO je dlouhodob\u00fd proces a st\u00e1v\u00e1 se jen z\u0159\u00eddka, \u017ee spust\u00edte nov\u00e9 webov\u00e9 str\u00e1nky a budete jen sledovat, jak stoupaj\u00ed va\u0161e prodeje a v\u00e1lcuj\u00ed va\u0161i konkurenci. Pokud pou\u017e\u00edv\u00e1te hodn\u011b konkuren\u010dn\u00ed kl\u00ed\u010dov\u00e1 slova, je t\u0159eba d\u00e1t sestavit strategii SEO s jasn\u011b definovan\u00fdmi c\u00edli a miln\u00edky. Tato strategie m\u016f\u017ee zahrnovat obsahov\u00fd marketing nebo budov\u00e1n\u00ed odkaz\u016f. Neexistuje jedin\u00fd „spr\u00e1vn\u00fd“ zp\u016fsob, jak d\u011blat SEO – proto\u017ee ka\u017ed\u00fd web je jin\u00fd, a tak i ka\u017ed\u00e1 SEO strategie mus\u00ed b\u00fdt unik\u00e1tn\u00ed.<\/p>\n\n\n\n

Zdroj: https:\/\/digitalmarketinginstitute.com\/blog\/2016-3-7-first-seo-steps-to-take-after-you-launch-a-new-website<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e1te skv\u011bl\u00fd podnikatelsk\u00fd z\u00e1m\u011br, zaregistrovanou dom\u00e9nu a zbrusu nov\u00e9 webov\u00e9 str\u00e1nky. A jste si jist\u00ed, \u017ee Google a ostatn\u00ed vyhled\u00e1va\u010de v\u00e1\u0161 nov\u00fd web snadno najdou a dob\u0159e ohodnot\u00ed? Vsa\u010fte na SEO a m\u00e1te to v kapse. SEO (Search Engine Optimization) je ov\u0161em dlouhodob\u00fd proces, ov\u0161em i prvn\u00ed kroky po spu\u0161t\u011bn\u00ed va\u0161eho nov\u00e9ho webu mohou m\u00edt velk\u00fd dopad na jeho potenci\u00e1l pro za\u0159azen\u00ed…<\/p>\n","protected":false},"author":1,"featured_media":156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nNov\u00e9 webov\u00e9 str\u00e1nky - prvn\u00edch 7 SEO krok\u016f po spu\u0161t\u011bn\u00ed » Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"Doporu\u010den\u00ed pro nov\u00e9 webov\u00e9 str\u00e1nky. Prvn\u00edch 7 SEO krok\u016f, kter\u00e9 byst\u011b m\u011bli ud\u011blat, kdy\u017e spou\u0161t\u00edte nov\u00fd web. 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