{"id":20,"date":"2016-08-08T00:00:00","date_gmt":"2016-08-07T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2016\/08\/08\/zakladni-pojmy-v-digitalnim-marketingu\/"},"modified":"2021-08-25T13:15:29","modified_gmt":"2021-08-25T11:15:29","slug":"zakladni-pojmy-v-digitalnim-marketingu","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/zakladni-pojmy-v-digitalnim-marketingu\/","title":{"rendered":"Z\u00e1kladn\u00ed pojmy v digit\u00e1ln\u00edm marketingu"},"content":{"rendered":"

Abychom se v\u016fbec mohli zorientovat v digit\u00e1ln\u00edm marketingu, je pot\u0159eba si osvojit z\u00e1kladn\u00ed pojmy. V n\u00e1sleduj\u00edc\u00ed tabulce jsou rozeps\u00e1ny z\u00e1kladn\u00ed pojmy z oblasti digit\u00e1ln\u00edho marketingu. Mimo anglick\u00fdch popis\u016f zkratek, zde najdete i jednoduch\u00fd popis v \u010de\u0161tin\u011b.<\/p>\n

Z\u00e1kladn\u00ed pojmy v digit\u00e1ln\u00edm marketingu<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Pojem<\/strong><\/td>\nPopis<\/strong><\/td>\n<\/tr>\n
SEO<\/td>\nOptimalizace pro vyhled\u00e1va\u010de<\/td>\n<\/tr>\n
PPC<\/td>\nPay per Click – placen\u00e9 um\u00edst\u011bn\u00ed u v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed, \u201eplatba za proklik
\nreklamy\u201c<\/td>\n<\/tr>\n
SEM<\/td>\nSearch engine marketing – SEO a PPC<\/td>\n<\/tr>\n
CTR<\/td>\nClick-Through-Rates -> m\u00edra proklik\u016f, jak\u00e9 je procento kliklo z celkem zobrazen\u00fdch<\/td>\n<\/tr>\n
Retargeting\/Remarketing<\/td>\nReklama pro u\u017eivatele, kter\u00e9 jsem si ozna\u010dil, \u017ee byli ji\u017e na m\u00e9m webu -> mohu na n\u011b c\u00edlit reklamu jinak<\/td>\n<\/tr>\n
Konverze<\/td>\nSpln\u011bn\u00ed c\u00edlu, kter\u00e9 jsem si ur\u010dil bud to m\u016f\u017ee b\u00fdt vypln\u011bn\u00ed formul\u00e1\u0159e nebo konkr\u00e9tn\u00ed transakce v e-shopu<\/td>\n<\/tr>\n
M\u00edra konverze<\/td>\nProcento, kolik se splnilo c\u00edlu v\u016f\u010di celkov\u00e9mu zobrazen\u00ed str\u00e1nky ( zobrazila se mi 100x str\u00e1nka , 1 \u00fasp\u011b\u0161n\u00e1 transakce ->1% m\u00edra konverze)<\/td>\n<\/tr>\n
ROI<\/td>\nReturn of investment – n\u00e1vratnost investice, \u0159e\u0161\u00edme jestli se n\u00e1m reklama vyplat\u00ed nebo ne<\/td>\n<\/tr>\n
KPI<\/td>\nKl\u00ed\u010dov\u00e9 v\u00fdkonost\u00ed ukazatele<\/td>\n<\/tr>\n
Imprese<\/td>\nPo\u010det zobrazen\u00ed<\/td>\n<\/tr>\n
Cookie<\/td>\nTextov\u00fd soubor, kter\u00fd si web um\u00edst\u00ed do prohl\u00ed\u017ee\u010de (na hard disk) u\u017eivatele, aby si zapamatoval informace o u\u017eivateli.<\/td>\n<\/tr>\n
Rich media<\/td>\nInteraktivn\u00ed m\u00e9dia zobrazuj\u00edc\u00ed produkt \u010di prezentuj\u00edc\u00ed slu\u017eby. Pat\u0159\u00ed sem textov\u00e9, obrazov\u00e9 soubory, animace, videa, zvuk, atd.<\/td>\n<\/tr>\n
framework STDC<\/td>\nSee – Think – Do – Care -> doporu\u010den\u00fd postup jak fungovat na interentu, obs\u00e1hnout celou z\u00e1kazn\u00edkovu cestu<\/td>\n<\/tr>\n
Responzivn\u00ed design<\/td>\n\u010desky P\u0159izp\u016fsobiteln\u00fd vzhled -> jedn\u00e1 se o vzhled webu, kter\u00fd se p\u0159izp\u016fsobuje dle typu za\u0159\u00edzen\u00ed<\/td>\n<\/tr>\n
CPM<\/td>\n(Cost Per Mille) \u2013 cena za tis\u00edc zobrazen\u00ed<\/td>\n<\/tr>\n
CPC<\/td>\n(Cost Per Click) \u2013 cena za proklik<\/td>\n<\/tr>\n
CPA<\/td>\n(Cost Per Acquisition) \u2013 cena za akvizici<\/td>\n<\/tr>\n
CTA<\/td>\nCall to Action -> v\u00fdzva k akci<\/td>\n<\/tr>\n
A\/B testov\u00e1n\u00ed<\/td>\nPorovn\u00e1v\u00e1n\u00ed n\u011bkolika (v\u011bt\u0161inou 2) verz\u00ed stejn\u00e9ho grafick\u00e9ho v\u00fdstupu a testov\u00e1n\u00ed na men\u0161\u00edm vzorku, kter\u00fd je lep\u0161\u00ed a n\u00e1sledn\u00e9 rozesl\u00e1n\u00ed v\u011bt\u0161in\u011b u\u017eivatel\u016f<\/td>\n<\/tr>\n
GDN<\/td>\nGoogle Display Network – je to Google AdWords (zad\u00e1v\u00e1n\u00ed reklamy) a Google AdSense (zobrazov\u00e1n\u00ed reklamy)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Pokud byste cht\u011bli z\u00edskat v\u00edce informac\u00ed a l\u00e9pe se v t\u011bchto pojmech orientovat, pak m\u00e1te mo\u017enost p\u0159ihl\u00e1sit se do kurzu Digit\u00e1ln\u00ed marketing<\/a>. Konkr\u00e9tn\u00ed term\u00edny \u0161kolen\u00ed<\/a> najdete zde.<\/p>\n","protected":false},"excerpt":{"rendered":"

Abychom se v\u016fbec mohli zorientovat v digit\u00e1ln\u00edm marketingu, je pot\u0159eba si osvojit z\u00e1kladn\u00ed pojmy. V n\u00e1sleduj\u00edc\u00ed tabulce jsou rozeps\u00e1ny z\u00e1kladn\u00ed pojmy z oblasti digit\u00e1ln\u00edho marketingu. Mimo anglick\u00fdch popis\u016f zkratek, zde najdete i jednoduch\u00fd popis v \u010de\u0161tin\u011b. Z\u00e1kladn\u00ed pojmy v digit\u00e1ln\u00edm marketingu Pojem Popis SEO Optimalizace pro vyhled\u00e1va\u010de PPC Pay per Click – placen\u00e9 um\u00edst\u011bn\u00ed u v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed, \u201eplatba za proklik…<\/p>\n","protected":false},"author":1,"featured_media":155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nZ\u00e1kladn\u00ed pojmy v digit\u00e1ln\u00edm marketingu » Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"Z\u00e1kladn\u00ed pojmy v digit\u00e1ln\u00edm marketingu s vysv\u011btlen\u00edm co, kter\u00fd pojem znamen\u00e1, a kde se v\u011bt\u0161inou pou\u017e\u00edv\u00e1. 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