{"id":28,"date":"2017-02-03T00:00:00","date_gmt":"2017-02-02T23:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2017\/02\/03\/kurzy-digitalniho-marketingu-jsou-vhodne-pro-vyzvy-043-a-060\/"},"modified":"2021-08-25T13:13:50","modified_gmt":"2021-08-25T11:13:50","slug":"kurzy-digitalniho-marketingu-jsou-vhodne-pro-vyzvy-043-a-060","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/kurzy-digitalniho-marketingu-jsou-vhodne-pro-vyzvy-043-a-060\/","title":{"rendered":"Kurzy digit\u00e1ln\u00edho marketingu jsou vhodn\u00e9 pro v\u00fdzvy 043 a 060"},"content":{"rendered":"\n
U\u017e i Vy chyst\u00e1te seznam \u0161kolen\u00ed v r\u00e1mci realizace projektu V\u00fdzvy 043 <\/strong>\u010di 060<\/strong> a zva\u017eujete jak\u00fdm obsahem \u010di formou \u0161kolen\u00ed sv\u00e9 kolegy zaujmete<\/strong>? Zde se do\u010dtete o kurzech vhodn\u00e9 pro v\u00fdzvy 043 a 060.<\/p>\n\n\n\n Byli jsme ji\u017e osloveni \u0159adou \u00fasp\u011b\u0161n\u00fdch \u017eadatel\u016f, abychom jim vybrali a bl\u00ed\u017ee specifikovali z na\u0161\u00ed \u0161irok\u00e9 nab\u00eddky \u0161kolen\u00ed a kurz\u016f t\u00e9mata atraktivn\u00edch a modern\u00edch<\/strong> \u0161kolen\u00ed vhodn\u00fdch pro V\u00fdzvy 43 a 60<\/strong>, kter\u00e9 budou nov\u00e9<\/strong> sv\u00fdm obsahem a atraktivn\u00ed svou formou\/metodou v\u00fduky pro jejich zam\u011bstnance pr\u00e1v\u011b te\u010f v dob\u011b p\u0159ich\u00e1zej\u00edc\u00ed vlny zvy\u0161uj\u00edc\u00edch se po\u017eadavk\u016f hlavn\u011b v oblasti \u201eDIGIT\u00c1LN\u00cdCH<\/strong>\u201c kompetenc\u00edch zam\u011bstnanc\u016f (viz Pr\u016fmysl 4.0).<\/p>\n\n\n\n Na z\u00e1klad\u011b t\u011bchto konzultac\u00ed jsme sestavili na\u0161i nab\u00eddku<\/strong>, kterou bychom r\u00e1di nab\u00eddli v\u0161em p\u0159\u00edpadn\u00fdm z\u00e1jemc\u016fm.<\/p>\n\n\n\n Z\u00e1stupci zam\u011bstnavatel\u016f se shodli, \u017ee cht\u011bj\u00ed preferovat kompaktn\u00ed nab\u00eddku tak, aby v r\u00e1mci jednoho tematick\u00e9ho zam\u011b\u0159en\u00ed mohl jeden \u00fa\u010dastn\u00edk (zam\u011bstnanec) splnit bagateln\u00ed podporu. Proto ve v\u011bt\u0161in\u011b typ\u016f \u0161kolen\u00ed najdete sadu navazuj\u00edc\u00edch kurz\u016f, jejich\u017e absolvov\u00e1n\u00edm \u00fa\u010dastn\u00edk v sou\u010dtu absolvuje minim\u00e1ln\u011b 40 hodin \u0161kolen\u00ed.<\/p>\n\n\n\n U dal\u0161\u00edho velmi \u017e\u00e1dan\u00e9ho typu \u0161kolen\u00ed v oblasti Digit\u00e1ln\u00edho marketingu<\/strong> p\u0159ipravujeme dokonce mo\u017enost z\u00edsk\u00e1n\u00ed mezin\u00e1rodn\u011b platn\u00e9ho osv\u011bd\u010den\u00ed. Variant kurz\u016f je v\u00edce – jedna z mno\u017enost\u00ed je Certifikovan\u00fd kurz Digit\u00e1ln\u00edm marketing dle DMI<\/a> nebo potom soubor jednodenn\u00edch \u0161kolen\u00ed digit\u00e1ln\u00ed marketingu<\/a>, kde si m\u016f\u017eete vybrat pouze to co V\u00e1s zaj\u00edm\u00e1. A to konkr\u00e9tn\u011b:<\/p>\n\n\n\n Mezin\u00e1rodn\u011b platn\u00e9 osv\u011bd\u010den\u00ed tak\u00e9 mohou z\u00edskat absolventi na\u0161ich kurz\u016f v oblasti Obecn\u00fdch IT<\/strong>, kde m\u00e1me \u0161irokou nab\u00eddku kurz\u016f. Na\u0161i lekto\u0159i a teste\u0159i maj\u00ed \u0161irokou platformu certifikac\u00ed ECDL<\/strong> v\u0161ech stup\u0148\u016f (ECDL Core, ECDL Advanced a ECDL Expert<\/em>).<\/p>\n\n\n\n Dal\u0161\u00edm smyslupln\u00fdm po\u017eadavkem je sm\u011b\u0159ov\u00e1n\u00ed kurz\u016f v r\u00e1mci jednoho typu k uzn\u00e1van\u00e9mu certifik\u00e1tu a to bu\u010f mezin\u00e1rodn\u011b<\/strong> \u010di alespo\u0148 n\u00e1rodn\u011b platn\u00e9 osv\u011bd\u010den\u00ed<\/strong>. Tato podm\u00ednka je spln\u011bna p\u0159ev\u00e1\u017en\u011b v typu \u0161kolen\u00ed \u201eM\u011bkk\u00fdch a mana\u017eersk\u00fdch dovednost\u00ed<\/strong>\u201c, kde jsou kurzy seskupeny jako p\u0159\u00edpravn\u00e9 kurzy pro slo\u017een\u00ed profesn\u00edch zkou\u0161ek v souladu s NSK. Nap\u0159. Mana\u017eer projektu<\/a>, Personalista, Asistentka\/sekret\u00e1\u0159ka, Lektor dal\u0161\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong>,\u2026 Na\u0161i lekto\u0159i a zkou\u0161ej\u00edc\u00ed maj\u00ed v\u00edce jak 60 autorizac\u00ed<\/strong> od M\u0160MT \u010cR, MPSV \u010cR, MPO \u010cR,\u2026<\/p>\n\n\n\n Do nab\u00eddky jsme doplnili i aktu\u00e1ln\u00ed kurzy problematiky, kter\u00e1 p\u00e1l\u00ed v\u011bt\u0161inu zam\u011bstnavatel\u016f. Tou je spolupr\u00e1ce v\u00edce generac\u00ed na pracovi\u0161ti a mezigenera\u010dn\u00ed vztahy na pracovi\u0161ti. Cel\u00e1 oblast \u0161kolen\u00ed Age Managementu<\/strong> postihuje a napom\u00e1h\u00e1 \u0159e\u0161it pr\u00e1v\u011b tyto probl\u00e9my. V na\u0161ich \u0159ad\u00e1ch m\u00e1me lektory s mezin\u00e1rodn\u00ed autorizac\u00ed<\/strong> a tak\u00e9 na\u0161e firma<\/a> je dr\u017eitelem t\u00e9to autorizace.<\/p>\n\n\n\n Uveden\u00fd v\u00fdb\u011br kurz\u016f a \u0161kolen\u00ed z na\u0161\u00ed nab\u00eddky nen\u00ed \u00fapln\u00fdm v\u00fd\u010dtem v\u0161ech vhodn\u00fdch kurz\u016f pro uplatn\u011bn\u00ed v r\u00e1mci realizace V\u00fdzev 43 a 60<\/strong>, ale byl p\u0159ipraven v r\u00e1mci konzultace s n\u011bkolika firmami dle jejich po\u017eadavk\u016f.<\/p>\n\n\n\n Se z\u00e1stupci firem jsme si potvrdili jejich z\u00e1jem o atraktivitu a aktu\u00e1lnost \u0161kolen\u00ed a kurz\u016f<\/strong>, kter\u00e9 budou sm\u011b\u0159ovat jako p\u0159\u00edprava na slo\u017een\u00ed bu\u010f n\u00e1rodn\u011b \u010di mezin\u00e1rodn\u011b<\/strong> platnou zkou\u0161ku a t\u00edm z\u00edsk\u00e1n\u00ed odpov\u00eddaj\u00edc\u00edho certifik\u00e1tu \u010di osv\u011bd\u010den\u00ed.<\/p>\n\n\n\n Konkr\u00e9tn\u00ed kalkulace pro V\u00e1mi po\u017eadovan\u00e9 kurzy a i p\u0159\u00edpadn\u00e9 profesn\u00ed \u010di mezin\u00e1rodn\u011b platn\u00e9 zkou\u0161ky V\u00e1m r\u00e1di p\u0159iprav\u00edme na m\u00edru, na z\u00e1klad\u011b Va\u0161\u00ed konkr\u00e9tn\u00ed specifikace obsahu a po\u010dtu \u00fa\u010dastn\u00edk\u016f jednotliv\u00fdch typ\u016f \u0161kolen\u00ed.<\/p>\n\n\n\nKurzy vhodn\u00e9 pro V\u00fdzvu 043 a 060<\/strong><\/h2>\n\n\n\n
Digit\u00e1ln\u00ed marketing<\/strong><\/h3>\n\n\n\n
ECDL<\/strong> \u2013 Digit\u00e1ln\u00ed gramotnost<\/h3>\n\n\n\n
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