{"id":31,"date":"2017-03-22T00:00:00","date_gmt":"2017-03-21T23:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2017\/03\/22\/novinky-v-digitalnim-marketingu-od-zacatku-roku-2017\/"},"modified":"2021-08-25T13:09:43","modified_gmt":"2021-08-25T11:09:43","slug":"novinky-v-digitalnim-marketingu-od-zacatku-roku-2017","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/novinky-v-digitalnim-marketingu-od-zacatku-roku-2017\/","title":{"rendered":"Novinky v&nbsp;Digit\u00e1ln\u00edm marketingu od za\u010d\u00e1tku roku 2017"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ji\u017e n\u011bjak\u00fd \u010das jsme zde nenapsali nov\u00fd \u010dl\u00e1nek, proto\u017ee jsme byli zavaleni prac\u00ed &#8211; za co\u017e jsme  pochopiteln\u011b r\u00e1di \ud83d\ude42 Tak\u017ee je nejvy\u0161\u0161\u00ed \u010das shrnout si novinky, kter\u00e9 se od za\u010d\u00e1tku roku 2017 objevily v&nbsp;oblasti v&nbsp;Digit\u00e1ln\u00edho marketingu.<\/p>\n<h2>Novinky z&nbsp;<strong>Google<\/strong><\/h2>\n<p>Nejprve v\u011bci, o kter\u00fdch se minul\u00fd rok \u0161eptalo a nakonec opravdu se staly. <strong>Google<\/strong> avizoval hned n\u011bkolik novinek:<\/p>\n<ul>\n<li>Penalizaci web\u016f za <strong>pop-up (vyskakuj\u00edc\u00ed) okna<\/strong>, tak\u017ee pokud V\u00e1\u0161 web m\u00e1 n\u011bjak\u00e9 takov\u00e9 pop-up okno, aby nap\u0159\u00edklad p\u0159iv\u00edtal u\u017eivatele, pak si t\u00edm \u0161kod\u00edte.<\/li>\n<li>V\u011bt\u0161\u00ed d\u016fraz na <strong>HTTPS &#8211;<\/strong> ano, jak se spekulovalo, tak d\u016fraz na bezpe\u010dnost i &#8222;oby\u010dejn\u00fdch&#8220; web\u016f by se m\u011bla zv\u00fd\u0161it, proto\u017ee Google V\u00e1m za to m\u016f\u017ee d\u00e1t plusov\u00e9 body do hodnocen\u00ed webov\u00e9 str\u00e1nky. Tak\u017ee, pokud chcete pomoci sv\u00e9 str\u00e1nce ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed, pak si po\u0159i\u010fte certifik\u00e1t SSL.<\/li>\n<li>Spu\u0161t\u011bn\u00ed <strong>Google Data Studio<\/strong> i pro \u010ceskou a Slovenskou republiku. O co se jedn\u00e1? Jde o vizualiza\u010dn\u00ed n\u00e1stroj, kter\u00fd umo\u017e\u0148uje zobrazovat data z&nbsp;<strong>Google Analytics<\/strong>, <strong>Google AdWords<\/strong> a dal\u0161\u00edch slu\u017eeb tak, aby jste se v&nbsp;tom je\u0161t\u011b l\u00e9pe orientovali.  V\u0161ak sami m\u016f\u017eete vyzkou\u0161et &#8211; <a href=\"https:\/\/datastudio.google.com\/u\/0\/?hl=cs\">Google Data Studio<\/a><\/li>\n<li>Str\u00e1nka <strong>Google Webmasters<\/strong> zve\u0159ejnila video &#8211; How to hire en SEO, neboli jak si vybrat SEO specialistu.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/piSvFxV_M04?origin=https:\/\/digitalni-marketer.cz&controls=1\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Novinky ze <strong>Seznamu<\/strong><\/h2>\n<p>D\u00e1le pak tu m\u00e1me n\u011bkolik novinek od Seznamu. Pravd\u011bpodobn\u011b nejv\u011bt\u0161\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed novinkou je zaveden\u00ed <strong>ETA form\u00e1tu<\/strong> reklam v&nbsp;<strong>SKliku<\/strong>. Tento krok uv\u00edtala cel\u00e1 \u0159ada <strong>PPC firem\/konzultant\u016f<\/strong>, proto\u017ee se zjednodu\u0161ila pr\u00e1ce na reklam\u00e1ch &#8211; i <strong>Google<\/strong> ji\u017e n\u011bjak\u00fd \u010das tento form\u00e1t podporoval a proto museli \u010de\u0161t\u00ed <strong>PPC specialist\u00e9<\/strong> vytv\u00e1\u0159et 2 varianty reklam <em>(jedna pro Google &#8211; ETA a druhou pro Seznam &#8211; STA<\/em>) .<\/p>\n<h3>Co je to <strong>ETA<\/strong> form\u00e1t reklam?<\/h3>\n<p><strong>ETA<\/strong> znamen\u00e1 <strong>Extended Text Ads<\/strong>, neboli <strong>roz\u0161\u00ed\u0159en\u00e9 textov\u00e9 reklamy<\/strong>, kter\u00e9 umo\u017e\u0148uj\u00ed napsat del\u0161\u00ed reklamn\u00ed inzer\u00e1ty. Pro porovn\u00e1n\u00ed m\u00e1te n\u00ed\u017ee uk\u00e1zky <strong>ETA<\/strong> z&nbsp;<em>Google AdWords<\/em> a <em>Seznam SKlik<\/em>. Dal\u0161\u00ed informace o ETA od SKlik si m\u016f\u017eete p\u0159e\u010d\u00edst na <a href=\"https:\/\/blog.sklik.cz\/inzeraty-eta-v-obsahove-siti\/\" target=\"_blank\" rel=\"noopener noreferrer\">jejich blogu<\/a>.<\/p>\n<\/div><\/div><div class=\"w-grid type_grid layout_gallery_with_titles_over hidden cols_2 overflow_hidden\" id=\"us_grid_1\" style=\"--gap:4px;\" data-filterable=\"true\"><style>.layout_gallery_with_titles_over .w-grid-item-h{}.layout_gallery_with_titles_over .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:15% 7% 6% 7%!important}.layout_gallery_with_titles_over .usg_post_title_1{color:#fff!important;font-size:0.8rem!important;line-height:1.6!important;margin-bottom:0!important}.layout_gallery_with_titles_over 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.usg_post_custom_field_1{color:#fff!important;font-size:0.8rem!important;line-height:1.6!important;margin-bottom:0!important}.layout_gallery_with_titles_over .usg_post_content_1{color:#fff!important;font-size:0.8rem!important;line-height:1.6!important;margin-bottom:0!important}.layout_gallery_with_titles_over .usg_post_content_2{color:rgba(255,255,255,0.5)!important;font-size:0.8rem!important;line-height:1.6!important;margin-top:0.2rem!important;margin-bottom:0.2rem!important}}<\/style><div class=\"w-grid-list\"><\/div><div class=\"w-grid-preloader\">\t<div class=\"g-preloader type_1\">\r\n\t\t<div><\/div>\r\n\t<\/div>\r\n\t<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;ajax_url&quot;:&quot;https:\\\/\\\/digitalni-marketer.cz\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;us_600_600_crop&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;gallery_with_titles_over&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22type%22%3A%22popup_image%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;attachment&quot;],&quot;post__in&quot;:[&quot;5791&quot;,&quot;5790&quot;],&quot;post_status&quot;:&quot;inherit&quot;,&quot;post_mime_type&quot;:&quot;image&quot;,&quot;posts_per_page&quot;:999},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;post__in&quot;:&quot;ASC&quot;},&quot;order&quot;:&quot;ASC&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_params&quot;:[],&quot;us_grid_index&quot;:1,&quot;_us_grid_post_type&quot;:&quot;attachment&quot;,&quot;page_args&quot;:[]}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">Nebyly nalezeny \u017e\u00e1dn\u00e9 v\u00fdsledky.<\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Dal\u0161\u00ed v\u011bci s&nbsp;\u010d\u00edm <strong>Seznam vyhled\u00e1v\u00e1n\u00ed<\/strong> p\u0159ich\u00e1z\u00ed je zm\u011bna zobrazen\u00ed v\u00fdsledk\u016f, kdy se p\u0159estane zobrazovat n\u00e1hled str\u00e1nky, ale pouze <strong>favicon<\/strong>.<\/p>\n<p>Pokud jste student a zaj\u00edm\u00e1 V\u00e1s <strong>PPC<\/strong> reklamy, tak <strong>SKlik<\/strong> p\u0159ipravil studentskou sout\u011b\u017e &#8211;  <a href=\"https:\/\/studentskakampan.sklik.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/studentskakampan.sklik.cz\/ <\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Dal\u0161\u00ed<\/strong> novinky<\/h2>\n<p>V posledn\u00ed dob\u011b se za\u010d\u00edn\u00e1 hodn\u011b mluvit o <strong>Obecn\u00e9m na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/strong> (angl. <em>General Data Protection Regulation neboli <strong>GDPR<\/strong><\/em>). Jedn\u00e1 se o novou revolu\u010dn\u00ed legislativu EU, kter\u00e1 v\u00fdrazn\u011b zv\u00fd\u0161\u00ed ochranu osobn\u00edch dat ob\u010dan\u016f. M\u00e1 to vliv na m\u011b\u0159en\u00ed p\u0159\u00edchoz\u00edch u\u017eivatel\u016f pomoc\u00ed cookies. Uvid\u00edme, co n\u00e1m nejbli\u017e\u0161\u00ed doba p\u0159inese k&nbsp;tomuto t\u00e9matu.<\/p>\n<p><strong>Mailchimp<\/strong> spustil novinku v&nbsp;podob\u011b tvorby<strong> Facebook kampan\u00ed<\/strong> na podobn\u00e9m principu jak jsme v&nbsp;<strong>Mailchimpu<\/strong> zvykl\u00ed. V\u00edce se m\u016f\u017eete do\u010d\u00edst na <a href=\"https:\/\/blog.mailchimp.com\/creating-an-effective-facebook-ad-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">ofici\u00e1ln\u00edm blogu Mailchimpu<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>V tomto \u010dl\u00e1nku byly zm\u00edn\u011bny pouze ty nejd\u016fle\u017eit\u011bj\u0161\u00ed novinky od za\u010d\u00e1tku roku 2017. V\u0161echny tyto informace se samoz\u0159ejm\u011b projev\u00ed i ve v\u0161ech na\u0161\u00edch kurzech Digit\u00e1ln\u00edho marketingu.<\/p>\n<h3>M\u00e1te n\u011bjak\u00fd dotaz? nebo jste se cht\u011bli nau\u010dit n\u011bco v\u00edce v&nbsp;Digit\u00e1ln\u00edm marketingu? <strong>Napi\u0161te n\u00e1m!<\/strong><\/h3>\n<\/div><\/div><p class=\"wpcf7-contact-form-not-found\"><strong>Chyba:<\/strong> Kontaktn\u00ed formul\u00e1\u0159 nebyl nalezen.<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Ji\u017e n\u011bjak\u00fd \u010das jsme zde nenapsali nov\u00fd \u010dl\u00e1nek, proto\u017ee jsme byli zavaleni prac\u00ed &#8211; za co\u017e jsme pochopiteln\u011b r\u00e1di \ud83d\ude42 Tak\u017ee je nejvy\u0161\u0161\u00ed \u010das shrnout si novinky, kter\u00e9 se od za\u010d\u00e1tku roku 2017 objevily v oblasti v Digit\u00e1ln\u00edho marketingu. Novinky z Google Nejprve v\u011bci, o kter\u00fdch se minul\u00fd rok \u0161eptalo a nakonec opravdu se staly....","protected":false},"author":1,"featured_media":152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[12,13,14,15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novinky v Digit\u00e1ln\u00edm marketingu od za\u010d\u00e1tku roku 2017 &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"V tom to \u010dl\u00e1nku jsou shrnuty novinky v Digit\u00e1ln\u00edm marketingu od za\u010d\u00e1tku roku 2017. 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