{"id":35,"date":"2017-03-28T00:00:00","date_gmt":"2017-03-27T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2017\/03\/28\/ecdl-a-digitalni-marketing\/"},"modified":"2021-08-25T13:07:45","modified_gmt":"2021-08-25T11:07:45","slug":"ecdl-a-digitalni-marketing","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/ecdl-a-digitalni-marketing\/","title":{"rendered":"ECDL a Digit\u00e1ln\u00ed marketing"},"content":{"rendered":"\n

V posledn\u00edch m\u011bs\u00edc\u00edch jsem usilovn\u011b spolupracovali na lokalizaci sylabu nov\u00e9ho modulu ECDL M18 Digit\u00e1ln\u00ed marketing<\/strong> (Vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch technologi\u00ed v marketingu<\/em>), kter\u00fd se sna\u017e\u00ed na \u00farovni digit\u00e1ln\u00ed gramotnosti definovat, co je pot\u0159ebn\u00e9 zn\u00e1t a um\u011bt v oblasti digit\u00e1ln\u00edho marketingu<\/strong>.<\/p>\n\n\n\n

Na str\u00e1nk\u00e1ch ECDL<\/strong> – http:\/\/www.ecdl.cz\/sylaby.php<\/a> – se m\u016f\u017eete do\u010d\u00edst:<\/p>\n\n\n\n

Vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch technologi\u00ed v marketingu (Digital Marketing) je zam\u011b\u0159eno na znalost z\u00e1kladn\u00edch princip\u016f a mo\u017enost\u00ed tohoto mlad\u00e9ho marketingov\u00e9ho odv\u011btv\u00ed. \u00dasp\u011b\u0161n\u00fd absolvent by m\u011bl ch\u00e1pat principy digit\u00e1ln\u00edho marketingu, jeho v\u00fdhody i omezen\u00ed, zn\u00e1t mo\u017enosti prezentace na internetu, um\u011bt efektivn\u011b vyu\u017e\u00edvat soci\u00e1ln\u00ed m\u00e9dia pro propagaci a z\u00edsk\u00e1v\u00e1n\u00ed obchodn\u00edch kontakt\u016f, um\u011bt vyu\u017e\u00edvat analytick\u00e9 n\u00e1stroje pro m\u011b\u0159en\u00ed a sledov\u00e1n\u00ed \u00fasp\u011b\u0161nosti a dopadu marketingov\u00fdch kampan\u00ed. Dostupnost programu je pl\u00e1nov\u00e1na druhou polovinu roku 2017. Na lokalizaci Sylabu spolupracovala spole\u010dnost Po\u010d\u00edta\u010dov\u00e1 slu\u017eba, s.r.o.<\/b><\/p><\/blockquote>\n\n\n\n

Co je to ECDL?<\/strong><\/h2>\n\n\n\n

Koncept ECDL<\/strong> (European Computer Driving Licence<\/em>) poch\u00e1z\u00ed z Irska a je zam\u011b\u0159en na digit\u00e1ln\u00ed gramotnost, kde definuje co je pot\u0159eba zn\u00e1t a um\u011bt, abychom mohli \u0159\u00edci, \u017ee jsme digit\u00e1ln\u011b gramotn\u00ed,<\/strong> a d\u00e1le tak\u00e9 poskytuje n\u00e1stroj pro jeho ov\u011b\u0159en\u00ed. Z\u00e1kladn\u00ed koncept obsahoval 7 modul\u016f, kter\u00e9 byly zam\u011b\u0159eny na pr\u00e1ci s kancel\u00e1\u0159sk\u00fdm software, ale jak postupovala doba tak se koncept ECDL roz\u0161i\u0159oval. Aktu\u00e1ln\u00ed p\u0159ehled modul\u016f najdete na ofici\u00e1ln\u00edch str\u00e1nk\u00e1ch ECDL<\/a>. Na\u0161e spole\u010dnost aplikuje koncept ECDL u\u017e v\u00edce jak 10 let v \u010cesk\u00e9 republice a jsme mezi vybran\u00fdmi spole\u010dnostmi, kter\u00e9 s ECDL \u00fazce spolupracuj\u00ed.<\/p>\n\n\n\n

Nov\u00fd kurz Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/h2>\n\n\n\n

P\u0159ipravili jsme pro V\u00e1s nov\u00fd kurz, kter\u00fd je postaven pr\u00e1v\u011b na sylabu modulu M18 ECDL<\/strong><\/a>. Tento kurz jsme pojmenovali Digit\u00e1ln\u00ed marketing dle ECDL<\/strong> a popis kurzu m\u016f\u017eete nal\u00e9zt bu\u010f na firemn\u00edch str\u00e1nk\u00e1ch<\/a> nebo produktov\u00fdch str\u00e1nk\u00e1ch zde<\/a>. Jedn\u00e1 se o 40h kurz<\/strong>, kdy se b\u011bhem 5 dn\u016f<\/strong> sezn\u00e1m\u00edte se v\u0161emi podstatn\u00fdmi informacemi z oblasti digit\u00e1ln\u00edho marketingu.<\/p>\n\n\n\n

Obsah kurzu – t\u00e9matick\u00e9 celky<\/strong><\/h3>\n\n\n\n
  1. Den \u2013 \u00davod do digit\u00e1ln\u00ed ho marketingu<\/strong><\/li>
  2. Den \u2013 Marketing p\u0159es vyhled\u00e1va\u010de \u2013 SEM (Search Engine Marketing<\/em>) – SEO a PPC
    <\/strong><\/li>
  3. Den \u2013 Email marketing<\/strong><\/li>
  4. Den \u2013 Firemn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b – <\/strong>Facebook<\/strong>, Twitter<\/strong>, LinkedIn<\/strong>, Google+<\/strong> \u2026<\/li>
  5. Den \u2013 Kontrolujte sv\u016fj web pomoc\u00ed Google Analytics<\/strong><\/li><\/ol>\n\n\n\n

    B\u011bhem \u0161kolen\u00ed se sezn\u00e1m\u00edme s aktu\u00e1ln\u00edmi trendy i praktick\u00fdmi \u010dinnostmi v konkr\u00e9tn\u00edch slu\u017eb\u00e1ch jako je nap\u0159\u00edklad MailChimp<\/strong> pro email marketing. D\u00e1le si uk\u00e1\u017eeme reklamn\u00ed syst\u00e9my Google AdWords<\/strong>, Seznam Sklik<\/strong> \u010di Facebook reklamn\u00ed syst\u00e9m<\/strong>. Sou\u010d\u00e1st\u00ed marketingu p\u0159es vyhled\u00e1va\u010de je i \u010d\u00e1st SEO<\/strong>, neboli zam\u011b\u0159en\u00ed se na to, co je d\u016fle\u017eit\u00e9 m\u00edt na sv\u00fdch str\u00e1nk\u00e1ch, co si zkontrolovat a co vyhled\u00e1va\u010de vy\u017eaduj\u00ed. A na z\u00e1v\u011br si projdeme n\u00e1stroj Google Analytics<\/strong>, jak ho propojit s Google Search Console<\/strong> nebo Google AdWords<\/strong>, jak si spr\u00e1vn\u011b nastavit profil a p\u0159edev\u0161\u00edm, jak \u010d\u00edst data, kter\u00e9 n\u00e1m Google Analytika poskytne, neboli jak data interpretovat.<\/p>\n\n\n\n

    Navazuj\u00edc\u00ed kurz – Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPress<\/strong><\/h2>\n\n\n\n

    Pokud by V\u00e1m toto \u0161kolen\u00ed nesta\u010dilo, pak V\u00e1m nab\u00edz\u00edme i pokro\u010dilej\u0161\u00ed \u0161kolen\u00ed a to Digit\u00e1ln\u00ed marketing pomoc\u00ed WordPress<\/strong>, kter\u00fd ji\u017e p\u0159edpokl\u00e1d\u00e1 znalosti z p\u0159edchoz\u00edho kurzu. Hlavn\u00edm \u00fakolem tohoto kurzu je aplikovat v\u0161echny tyto v\u011bdomosti a informace do praxe a v kontextu open-source redak\u010dn\u00edho syst\u00e9mu WordPress. V\u00edce informac\u00ed naleznete na t\u00e9to str\u00e1nce<\/a>.<\/p>\n\n\n\n

    M\u00e1te li dotaz k digit\u00e1ln\u00edmu marketingu<\/strong>, ozv\u011bte se n\u00e1m.<\/h3>\n\n\n\n
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