{"id":37,"date":"2017-04-27T00:00:00","date_gmt":"2017-04-26T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2017\/04\/27\/prednaska-o-digitalnim-marketingu-na-mba-studiu\/"},"modified":"2021-08-25T12:30:38","modified_gmt":"2021-08-25T10:30:38","slug":"prednaska-o-digitalnim-marketingu-na-mba-studiu","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/prednaska-o-digitalnim-marketingu-na-mba-studiu\/","title":{"rendered":"P\u0159edn\u00e1\u0161ka o Digit\u00e1ln\u00edm marketingu na MBA studiu"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>V ned\u011bli 2.&nbsp;dubna jsem v&nbsp;Olomouci p\u0159edn\u00e1\u0161el pro studenty <strong>MBA studia<\/strong>. Tato p\u0159edn\u00e1\u0161ka m\u011bla b\u00fdt p\u016fvodn\u011b 2h dlouh\u00e1, ale nakonec se prot\u00e1hla na 3h a z\u00fa\u010dastnilo se j\u00ed 16 student\u016f.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--custom-columns:4fr 2fr 6fr \"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>P\u0159edn\u00e1\u0161ka byla koncipov\u00e1na jako<strong> \u00favod do digit\u00e1ln\u00edho marketingu pro mana\u017eery<\/strong>, kter\u00e1 m\u011bla studenty uv\u00e9st do sv\u011bta <strong>digit\u00e1ln\u00edho marketingu (DM)<\/strong>. Tak\u017ee jsme b\u011bhem 3h pro\u0161li naprost\u00e9 <strong>z\u00e1klady<\/strong> digit\u00e1ln\u00edho marketingu &#8211; jak\u00e9 jsou mo\u017enosti vyu\u017eit\u00ed DM a aplikace DM na propagaci produkt\u016f \u010di slu\u017eeb. Samoz\u0159ejm\u011b to nebyla klasick\u00e1 &#8222;us\u00ednac\u00ed&#8220; p\u0159edn\u00e1\u0161ka, ale studenti se velmi \u010dasto zapojovali do pr\u016fb\u011bhu p\u0159edn\u00e1\u0161ky s&nbsp;dopl\u0148uj\u00edc\u00edmi dotazy. V&nbsp;r\u00e1mci p\u0159edn\u00e1\u0161ky zazn\u011bla informace o prudk\u00e9m v\u00fdvoji <em>webov\u00fdch str\u00e1nek<\/em> a pot\u0159eb\u011b se o n\u011b neust\u00e1le starat. D\u00e1le se \u00fa\u010dastn\u00edci dozv\u011bd\u011bli, \u017ee <em>email marketing<\/em> nen\u00ed mrtv\u00e1 v\u011bc ba naopak, \u017ee pomoc\u00ed n\u00e1stroj\u016f jako je <strong>MailChimp,<\/strong> m\u00e1 st\u00e1le svoje m\u00edsto ve sv\u011bt\u011b digit\u00e1ln\u00edho marketingu. Na obr\u00e1zku m\u016f\u017eete vid\u011bt uk\u00e1zku z&nbsp;prezentace, kter\u00e9 byla pou\u017eita na p\u0159edn\u00e1\u0161ce, kde jsou zd\u016frazn\u011bny v\u00fdhody digit\u00e1ln\u00edho marketingu.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid type_masonry layout_gallery_default hidden\" id=\"us_grid_1\" data-filterable=\"true\"><style>.layout_gallery_default .w-grid-item-h{}<\/style><div class=\"w-grid-list\"><\/div><div class=\"w-grid-preloader\">\t<div class=\"g-preloader type_1\">\r\n\t\t<div><\/div>\r\n\t<\/div>\r\n\t<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;ajax_url&quot;:&quot;https:\\\/\\\/digitalni-marketer.cz\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;us_600_0&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;gallery_default&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22type%22%3A%22popup_image%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;attachment&quot;],&quot;post__in&quot;:[&quot;5824&quot;],&quot;post_status&quot;:&quot;inherit&quot;,&quot;post_mime_type&quot;:&quot;image&quot;,&quot;posts_per_page&quot;:999},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;post__in&quot;:&quot;ASC&quot;},&quot;order&quot;:&quot;ASC&quot;},&quot;type&quot;:&quot;masonry&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_params&quot;:[],&quot;us_grid_index&quot;:1,&quot;_us_grid_post_type&quot;:&quot;attachment&quot;,&quot;page_args&quot;:[]}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">Nebyly nalezeny \u017e\u00e1dn\u00e9 v\u00fdsledky.<\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>V\u017edy, kdy\u017e mluv\u00edm o digit\u00e1ln\u00edm marketingu, tak krom\u011b teoretick\u00e9 roviny, uv\u00e1d\u00edm tak\u00e9 p\u0159\u00edklady z&nbsp;na\u0161ich kampan\u00ed nebo \u010dinnost\u00ed, kter\u00e9 jako <a href=\"https:\/\/centrum-vzdelavani.cz\"><strong>CENTRUM-VZD\u011aL\u00c1V\u00c1N\u00cd.cz<\/strong><\/a> realizujeme, p\u0159\u00edpadn\u011b demonstruji tak\u00e9 na datech, kter\u00e9 m\u00e1me od na\u0161\u00edch klient\u016f (samoz\u0159ejm\u011b s&nbsp;jejich souhlasem).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Reakce<\/strong> \u00fa\u010dastn\u00edk\u016f<\/h2>\n<p>Zm\u00edn\u00edm zde p\u00e1r neform\u00e1ln\u00edch reakc\u00ed, kter\u00e9 jsem obdr\u017eel po skon\u010den\u00ed p\u0159edn\u00e1\u0161ky.<\/p>\n<blockquote>\n<p>P\u0159edn\u00e1\u0161ka pro m\u011b byla velmi nau\u010dn\u00e1, spoustu poznatk\u016f a &#8222;vychyt\u00e1vek&#8220; se sna\u017e\u00edm aktivn\u011b vyu\u017e\u00edvat ve sv\u00e9m zam\u011bstn\u00e1ni. Za m\u011b prozat\u00edm nejv\u00edce p\u0159\u00ednosn\u00e1 prezentace za dobu studia.<\/p>\n<\/blockquote>\n<blockquote>\n<p>P\u0159edn\u00e1\u0161ka byla trochu v\u00edce techni\u010dt\u011bj\u0161\u00edho r\u00e1zu, ale i tak jsem se dozv\u011bd\u011bl mnoho nov\u00fdch v\u011bc\u00ed.<\/p>\n<\/blockquote>\n<h2><strong>Fotografie z&nbsp;p\u0159edn\u00e1\u0161ky<\/strong> pro MBA studium<\/h2>\n<\/div><\/div><div class=\"w-grid type_grid layout_gallery_default hidden cols_2\" id=\"us_grid_2\" style=\"--gap:4px;\" data-filterable=\"true\"><div class=\"w-grid-list\"><\/div><div class=\"w-grid-preloader\">\t<div class=\"g-preloader type_1\">\r\n\t\t<div><\/div>\r\n\t<\/div>\r\n\t<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;ajax_url&quot;:&quot;https:\\\/\\\/digitalni-marketer.cz\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;us_600_600_crop&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;gallery_default&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22type%22%3A%22popup_image%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;attachment&quot;],&quot;post__in&quot;:[&quot;5826&quot;,&quot;5825&quot;],&quot;post_status&quot;:&quot;inherit&quot;,&quot;post_mime_type&quot;:&quot;image&quot;,&quot;posts_per_page&quot;:999},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;post__in&quot;:&quot;ASC&quot;},&quot;order&quot;:&quot;ASC&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_ajax_index&quot;:2,&quot;us_grid_filter_params&quot;:[],&quot;us_grid_index&quot;:2,&quot;_us_grid_post_type&quot;:&quot;attachment&quot;,&quot;page_args&quot;:[]}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">Nebyly nalezeny \u017e\u00e1dn\u00e9 v\u00fdsledky.<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"V ned\u011bli 2. dubna jsem v Olomouci p\u0159edn\u00e1\u0161el pro studenty MBA studia. Tato p\u0159edn\u00e1\u0161ka m\u011bla b\u00fdt p\u016fvodn\u011b 2h dlouh\u00e1, ale nakonec se prot\u00e1hla na 3h a z\u00fa\u010dastnilo se j\u00ed 16 student\u016f. P\u0159edn\u00e1\u0161ka byla koncipov\u00e1na jako \u00favod do digit\u00e1ln\u00edho marketingu pro mana\u017eery, kter\u00e1 m\u011bla studenty uv\u00e9st do sv\u011bta digit\u00e1ln\u00edho marketingu (DM). Tak\u017ee jsme b\u011bhem 3h pro\u0161li...","protected":false},"author":1,"featured_media":192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[20,21,22],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-mba","tag-olomouc","tag-prednaska"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159edn\u00e1\u0161ka o Digit\u00e1ln\u00edm marketingu na MBA studiu &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"2. dubna se uskute\u010dnila v Olomouci p\u0159edn\u00e1\u0161ka o Digit\u00e1ln\u00edm marketingu na MBA studiu pro mana\u017eery, kte\u0159\u00ed zde studuj\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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