{"id":55,"date":"2018-01-31T00:00:00","date_gmt":"2018-01-30T23:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2018\/01\/31\/skoleni-wordpress-pro-tv-prerov\/"},"modified":"2021-08-25T12:25:55","modified_gmt":"2021-08-25T10:25:55","slug":"skoleni-wordpress-pro-tv-prerov","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/skoleni-wordpress-pro-tv-prerov\/","title":{"rendered":"\u0160kolen\u00ed WordPress pro TV P\u0159erov"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Na podzim lo\u0148sk\u00e9ho roku jsme \u00fasp\u011b\u0161n\u011b \u0161kolili <strong>TV P\u0159erov <\/strong>na t\u00e9ma &#8222;Jjak vytvo\u0159it webov\u00e9 str\u00e1nky pomoc\u00ed <strong>redak\u010dn\u00edho syst\u00e9mu WordPress&#8220;.<\/strong> Spole\u010dnost <strong>Televize P\u0159erov<\/strong> zah\u00e1jila sv\u00e9 vys\u00edl\u00e1n\u00ed ji\u017e v&nbsp;roce 1994. Mezi hlavn\u00ed dom\u00e9nu <strong>Televize P\u0159erov<\/strong> pat\u0159\u00ed zpravodajstv\u00ed o aktu\u00e1ln\u00edm d\u011bn\u00ed p\u0159erovsk\u00e9ho regionu. D\u00e1le se <strong>TV P\u0159erov<\/strong> zab\u00fdv\u00e1 publicistikou, dokument\u00e1rn\u00ed tvorbou a reklamn\u00ed tvorbou.<\/p>\n<h2><strong>\u0160kolen\u00ed WordPress<\/strong> pro Televizi P\u0159erov<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-5539 size-medium alignright\" src=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/wp-header-logo-300x52.png\" alt=\"\u0161kolen\u00ed WordPress\" width=\"300\" height=\"52\" \/><\/p>\n<p>\u0160kolen\u00ed <strong>WordPress<\/strong> prob\u00edhalo dle nov\u00fdch trend\u016f z&nbsp;oblasti <strong>digit\u00e1ln\u00edho marketingu<\/strong> a bylo ur\u010deno v\u0161em pracovn\u00edk\u016fm, kte\u0159\u00ed maj\u00ed na starosti firemn\u00ed webov\u00e9 str\u00e1nky. C\u00edlem tohoto kurzu je efektivn\u011b spravovat svoje firemn\u00ed str\u00e1nky pomoc\u00ed redak\u010dn\u00edho syst\u00e9mu <strong>WordPress<\/strong>. Dal\u0161\u00edm c\u00edlem tohoto kurzu bylo um\u011bt nainstalovat a pou\u017e\u00edvat p\u0159\u00eddavn\u00e9 pluginy. Obsahem tohoto kurzu bylo d\u00e1le sezn\u00e1men\u00ed se s&nbsp;teori\u00ed a terminologi\u00ed vzhledem k&nbsp;redak\u010dn\u00edm syst\u00e9m\u016fm. Sou\u010d\u00e1st\u00ed kurzu byla i praktick\u00e1 uk\u00e1zka vyu\u017eit\u00ed n\u00e1stroj\u016f <strong>WordPressu. <\/strong>D\u00e1le se na kurzu \u0159e\u0161ila problematika optimalizace webov\u00fdch str\u00e1nek pomoc\u00ed <strong>SEO<\/strong>. Uk\u00e1zali jsme si i to, jak m\u016f\u017eeme vyu\u017e\u00edvat <strong>Google Analytics<\/strong> nebo <strong>Google search console <\/strong>a<strong> Google Trends<\/strong>.<\/p>\n<p>\u0160kolen\u00ed prob\u00edhalo v&nbsp;prostor\u00e1ch <strong>TV P\u0159erov<\/strong> a trvalo 5&nbsp;dn\u00ed po 8 hodin\u00e1ch, tedy celkov\u00e1 d\u00e9lka \u0161kolen\u00ed byla 40 hodin. Jednalo se o zak\u00e1zkov\u00e9 \u0161kolen\u00ed vytvo\u0159en\u00e9 p\u0159\u00edmo dle pot\u0159eb <strong>TV P\u0159erov<\/strong>. \u0160kolen\u00ed bylo p\u0159izp\u016fsoben\u00e9 pro jejich obor, bylo tedy zam\u011b\u0159en\u00e9 na zpravodajstv\u00ed, prob\u00edran\u00e1 t\u00e9mata byla zam\u011b\u0159en\u00e1 na videa a tak\u00e9 na zobrazen\u00ed text\u016f dle \u010desk\u00e9 normy. <strong>TV P\u0159erov<\/strong> p\u0159ech\u00e1zela z&nbsp;jin\u00e9ho syst\u00e9mu a to z&nbsp;Joomla na syst\u00e9m WordPress.<\/p>\n<h3>Pro\u010d CMS WordPress?<\/h3>\n<p>Odpov\u011b\u010f na tuto ot\u00e1zku je jednoduch\u00e1. Jedn\u00e1 se o jeden z&nbsp;TOP3 open-source redak\u010dn\u00edch syst\u00e9m\u016f (angl. CMS) a z\u00e1rove\u0148 m\u00e1 velkou komunitu a je zde alespo\u0148 m\u00edrn\u00e1 jistota, \u017ee tento syst\u00e9m se bude je\u0161t\u011b dlouho udr\u017eovat a bude dost specialist\u016f, kte\u0159\u00ed se budou <strong>WordPressu<\/strong> v\u011bnovat. Toto tvrzen\u00ed podpo\u0159\u00edme i daty z&nbsp;<strong>Google Trends<\/strong>.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Celosv\u011btov\u00e1 data od roku 2004<\/h4>\n<\/div><\/div>[vc_raw_js]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[\/vc_raw_js]<\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>\u010cesk\u00e1 data od roku 2004<\/h4>\n<\/div><\/div>[vc_raw_js]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[\/vc_raw_js]<\/div><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Kurz prob\u011bhl v&nbsp;po\u0159\u00e1dku a jsme velmi r\u00e1di za kladn\u00e9 hodnocen\u00ed, kter\u00e9 se k&nbsp;n\u00e1m dostalo od na\u0161eho spokojen\u00e9ho z\u00e1kazn\u00edka. Ve\u0161ker\u00e1 administrace spojen\u00e1 s&nbsp;kurzem byla v&nbsp;po\u0159\u00e1dku a cel\u00fd pr\u016fb\u011bh tohoto kurzu takt\u00e9\u017e. Jednatel spole\u010dnosti pan Ing. Posp\u00ed\u0161il\u00edk byl s&nbsp;realizac\u00ed kurzu spokojen, dle zp\u011btn\u00e9 vazby od \u00fa\u010dastn\u00edk\u016f \u0161kolen\u00ed a vyj\u00e1d\u0159il se ke kurzu n\u00e1sledovn\u011b:<\/p>\n<blockquote>\n<p>\u201e<em>V\u00fd\u0161e uveden\u00e1 slu\u017eba byla dod\u00e1na Ing.<\/em> Podmol\u00edkem. Vzhledem k&nbsp;jeho praktick\u00fdm zku\u0161enostem se spr\u00e1vou webu ve WordPressu byla v\u00fduka dopl\u0148ov\u00e1na informacemi a radami, kter\u00e9 ur\u010dit\u011b vyu\u017eije ka\u017ed\u00fd webov\u00fd administr\u00e1tor\u201c.<\/p>\n<\/blockquote>\n<p>Pokud m\u00e1te i vy z\u00e1jem o kurzy z&nbsp;oblasti <strong>digit\u00e1ln\u00edho marketingu<\/strong>, pod\u00edvejte se na aktu\u00e1ln\u00ed term\u00edny na na\u0161\u00ed webov\u00e9 str\u00e1nce <strong>Digit\u00e1ln\u00ed market\u00e9r<\/strong> v&nbsp;z\u00e1lo\u017ece<a href=\"http:\/\/digitalni-marketer.cz\/terminy-skoleni-kurzu\/\"> term\u00edny<\/a>. V&nbsp;p\u0159\u00edpad\u011b dotaz\u016f se n\u00e1m ozv\u011bte na email <a href=\"mailto:LPodmolik.ml@poc-sluzba.cz\">LPodmolik.ml@poc-sluzba.cz<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Na podzim lo\u0148sk\u00e9ho roku jsme \u00fasp\u011b\u0161n\u011b \u0161kolili TV P\u0159erov na t\u00e9ma &#8222;Jjak vytvo\u0159it webov\u00e9 str\u00e1nky pomoc\u00ed redak\u010dn\u00edho syst\u00e9mu WordPress&#8220;. Spole\u010dnost Televize P\u0159erov zah\u00e1jila sv\u00e9 vys\u00edl\u00e1n\u00ed ji\u017e v roce 1994. Mezi hlavn\u00ed dom\u00e9nu Televize P\u0159erov pat\u0159\u00ed zpravodajstv\u00ed o aktu\u00e1ln\u00edm d\u011bn\u00ed p\u0159erovsk\u00e9ho regionu. D\u00e1le se TV P\u0159erov zab\u00fdv\u00e1 publicistikou, dokument\u00e1rn\u00ed tvorbou a reklamn\u00ed tvorbou. \u0160kolen\u00ed WordPress pro...","protected":false},"author":1,"featured_media":147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[31,33,34,18,19],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160kolen\u00ed WordPress pro TV P\u0159erov &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"\u0160kolili jsme Tv P\u0159erov na t\u00e9ma Tvorba webov\u00fdch str\u00e1nek dle redak\u010dn\u00edho syst\u00e9mu WordPress. \u0160kolen\u00ed WordPress se uskute\u010dnilo na podzim lo\u0148sk\u00e9ho roku 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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