{"id":65,"date":"2018-05-30T00:00:00","date_gmt":"2018-05-29T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2018\/05\/30\/seminar-jak-muze-firma-vyuzit-digitalni-marketing-v-olomouci\/"},"modified":"2021-08-25T12:20:23","modified_gmt":"2021-08-25T10:20:23","slug":"seminar-jak-muze-firma-vyuzit-digitalni-marketing-v-olomouci","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/seminar-jak-muze-firma-vyuzit-digitalni-marketing-v-olomouci\/","title":{"rendered":"Semin\u00e1\u0159 &#8211; Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing v&nbsp;Olomouci"},"content":{"rendered":"\n<p>Dne 2.&nbsp;5.&nbsp;2018 jsme v&nbsp;Olomouci po\u0159\u00e1dali druh\u00fd semin\u00e1\u0159 pro \u010dleny <a href=\"http:\/\/hkol.cz\" target=\"_blank\" rel=\"noopener\"><strong>Okresn\u00ed hospod\u00e1\u0159sk\u00e9 komory Olomouc<\/strong> <\/a>. Tentokr\u00e1t na t\u00e9ma <strong>Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?<\/strong> Tento semin\u00e1\u0159 navazoval na p\u0159edch\u00e1zej\u00edc\u00ed semin\u00e1\u0159 <a href=\"http:\/\/digitalni-marketer.cz\/seminar-moderni-firemni-webove-stranky-v-olomouci\/\"><strong>Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/strong><\/a> a op\u011bt jsme dop\u0159edu p\u0159ipravili z\u00e1kladn\u00ed anal\u00fdzy digit\u00e1ln\u00edho marketingu \u00fa\u010dastn\u00edk\u016f z&nbsp;ve\u0159ejn\u00e9ho pohledu (nakonec to byly v\u00edce jak 2x A4), kter\u00e9 jsme b\u011bhem semin\u00e1\u0159e okomentovali. Tak\u017ee \u00fa\u010dastn\u00edci semin\u00e1\u0159e, krom\u011b nov\u00fdch v\u011bdomost\u00ed, odch\u00e1zeli i s&nbsp;vypracovan\u00fdmi anal\u00fdzami stavu jejich digit\u00e1ln\u00edho marketingu, co lze ve\u0159ejn\u011b zjistit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co bylo <strong>obsahem semin\u00e1\u0159e Jak mu\u030az\u030ce firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing v&nbsp;Olomouci?<\/strong><\/h2>\n\n\n\n<ol><li>\u00davod do kontextu dne\u0161n\u00ed digit\u00e1ln\u00ed doby.\n<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a ref=\"magnificPopup\" href=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Semina\u0301r\u030c-Jak-mu\u030az\u030ce-firma-vyuz\u030ci\u0301t-digita\u0301lni\u0301-marketing-1.jpg\"><img decoding=\"async\" src=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Semina\u0301r\u030c-Jak-mu\u030az\u030ce-firma-vyuz\u030ci\u0301t-digita\u0301lni\u0301-marketing-1-300x225.jpg\" alt=\"\" class=\"wp-image-6011\" \/><\/a><figcaption>Uk\u00e1zka z&nbsp;prezentace ze semin\u00e1\u0159e<\/figcaption><\/figure><\/div>\n\n\n\n<li>Z\u00e1klady <b>SEM<\/b> &#8211; <b>SEO<\/b> a <b>PPC<\/b>.\n<ul>\n<li>\u009aUk\u00e1zka v&nbsp;aplikaci <b>Google <\/b><b>AdWords<\/b><b> Express<\/b>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Jak\u00fd m\u016f\u017ee b\u00fdt <b>email marketing v&nbsp;21.&nbsp;stolet\u00ed <\/b>s uk\u00e1zkou v&nbsp;aplikaci <b>MailChimp<\/b>.<\/li>\n\n\n\n<li>Jak\u00e9 jsou dnes d\u016fle\u017eit\u00e9 <b>soci\u00e1ln\u00ed s\u00edt\u011b pro firmy<\/b>.<\/li>\n\n\n\n<li>Probr\u00e1n\u00ed jednotliv\u00fdch p\u0159ipraven\u00fdch anal\u00fdz.<\/li>\n\n\n\n<li>Sezn\u00e1men\u00ed se s&nbsp;<b>STDC<\/b> (<i>See<\/i><i>&#8211;<\/i><i>Think<\/i><i>-Do-Care<\/i>) frameworku.<\/li>\n\n\n\n<li><b>GDPR a digit\u00e1ln\u00ed marketing.<\/b><\/li>\n\n\n\n<p>V r\u00e1mci tohoto semin\u00e1\u0159e jsme op\u011bt vych\u00e1zeli z&nbsp;praktick\u00fdch zku\u0161enost\u00ed na\u0161\u00ed <strong>IT divize <a href=\"https:\/\/visionslabs.io\">VisionsLabs<\/a><\/strong>, kter\u00e1 se v\u011bnuje jak <a href=\"https:\/\/visionslabs.io\/sluzby\/tvorba-webovych-stranek\/\">tvorb\u011b webov\u00fdch str\u00e1nek,&nbsp;<\/a>\u010di <a href=\"https:\/\/visionslabs.io\/sluzby\/tvorba-mobilnich-aplikaci\/\">mobiln\u00edch aplikac\u00ed<\/a>, tak tvorb\u011b\/spr\u00e1v\u011b <a href=\"https:\/\/visionslabs.io\/sluzby\/digitalni-online-marketing\/\">digit\u00e1ln\u00edho marketingu<\/a>. Proto jsou na\u0161e semin\u00e1\u0159e tak dob\u0159e hodnoceny, proto\u017ee vych\u00e1z\u00edme z&nbsp;praxe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hodnocen\u00ed<\/strong> \u00fa\u010dastn\u00edk\u016f semin\u00e1\u0159e<\/h2>\n\n\n\n<p>Hodnocen\u00ed \u00fa\u010dastn\u00edka ze spole\u010dnosti <strong><a href=\"http:\/\/www.koyobearings.cz\/uvod\/\">Koyo Bearings \u010cR<\/a>:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Semin\u00e1\u0159 Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing byl prakticky a v\u011bcn\u011b zam\u011b\u0159en\u00fd. Leopold Podmol\u00edk je zku\u0161en\u00fd \u0161kolitel s&nbsp;\u0161irok\u00fdmi znalostmi problematiky. Velmi p\u0159\u00edjemn\u011b m\u011b p\u0159ekvapila zpracovan\u00e1 anal\u00fdza soci\u00e1ln\u00edch s\u00edt\u00ed ka\u017ed\u00e9mu \u00fa\u010dastn\u00edkovi na m\u00edru. Znalosti ze semin\u00e1\u0159e vyu\u017eijeme ve firemn\u00edm SEO, v&nbsp;Google Adwords a na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/em><\/p><\/blockquote>\n\n\n\n<p>Hodnocen\u00ed od \u00fa\u010dastnice semin\u00e1\u0159e <a href=\"https:\/\/www.annamesticka.cz\/\"><strong>Anny Mestick\u00e9<\/strong><\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Semin\u00e1\u0159 o digit\u00e1ln\u00edm marketingu v&nbsp;pod\u00e1n\u00ed Leopolda Podmol\u00edka zaujal sv\u00fdm aktu\u00e1ln\u00edm a kvalitn\u00edm n\u00e1hledem do r\u016fzn\u00fdch segment\u016f v&nbsp;oblasti marketingu, soci\u00e1ln\u00edch s\u00edt\u00ed a webov\u00fdch str\u00e1nek. Velmi podn\u011btn\u00e9 byly osobn\u00ed zku\u0161enosti z&nbsp;vlastn\u00edch projekt\u016f a tak\u00e9 informace k&nbsp;GDPR.<\/p><\/blockquote>\n\n\n\n<p>Hodnocen\u00ed od \u00fa\u010dastn\u00edka ze spole\u010dnosti <a href=\"https:\/\/www.tsmo.cz\/\"><strong>Technick\u00e9 slu\u017eby m\u011bsta Olomouce<\/strong><\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>S t\u00edmto semin\u00e1\u0159em jsem byl velice spokojen\u00fd a mus\u00edm pochv\u00e1lit i velice p\u0159\u00edjemn\u00e9 vystupov\u00e1n\u00ed a p\u0159\u00edstup p\u0159edn\u00e1\u0161ej\u00edc\u00edho. Semin\u00e1\u0159 obsahoval komplexn\u00ed poznatky z&nbsp;prost\u0159ed\u00ed digit\u00e1ln\u00edho marketingu, kter\u00fd m\u016f\u017ee vyu\u017e\u00edt t\u00e9m\u011b\u0159 ka\u017ed\u00e1 firma s&nbsp;minimem \u00fasil.<\/p><\/blockquote>\n\n\n\n<p>Souhrnn\u00e9 hodnocen\u00ed obou semin\u00e1\u0159\u016f \u00fa\u010dastnic z&nbsp;<a href=\"https:\/\/dpmo.cz\/\"><strong>Dopravn\u00edho podniku m\u011bsta Olomouc<\/strong><\/a>:<\/p>\n\n\n\n<ul><li><strong>Semin\u00e1\u0159: Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/strong><\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Semin\u00e1\u0159 byl opravdu p\u0159\u00ednosn\u00fd. Je vid\u011bt, \u017ee pan Podmol\u00edk v\u00ed, o \u010dem mluv\u00ed a s&nbsp;tvorbou webov\u00fdch str\u00e1nek m\u00e1 velkou zku\u0161enost. Semin\u00e1\u0159 byl \u010dasov\u011b omezen\u00fd, ale p\u0159esto byl pom\u011brn\u011b vy\u010derp\u00e1vaj\u00edc\u00ed. Bezvadn\u00fd byl p\u0159ehled online n\u00e1stroj\u016f, kter\u00e9 pomohou zlep\u0161it na\u0161e webov\u00e9 str\u00e1nky. D\u016fle\u017eit\u00e1 byla tak\u00e9 \u010d\u00e1st o propojen\u00ed webu se soci\u00e1ln\u00edmi s\u00edt\u011bmi a vychyt\u00e1vky spojen\u00e9 s&nbsp;GDPR.<\/p><\/blockquote>\n\n\n\n<ul><li><strong>Semin\u00e1\u0159: &nbsp;Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing<\/strong><\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Hlavn\u00edm \u00faskal\u00edm semin\u00e1\u0159e byla jeho omezen\u00e1 d\u00e9lka. Digit\u00e1ln\u00ed marketing je velmi \u0161irok\u00e9 t\u00e9ma, o kter\u00e9m je mo\u017en\u00e9 mluvit dlouho. Bohu\u017eel &nbsp;6 hodin je na toto t\u00e9ma pekeln\u011b m\u00e1lo. Proto byl semin\u00e1\u0159 sp\u00ed\u0161e n\u00e1st\u0159elov\u00fd p\u0159ehled jednotliv\u00fdch typ\u016f digit\u00e1ln\u00edho marketingu. P\u0159esto ale bylo vid\u011bt, \u017ee pan Podmol\u00edk tomuto t\u00e9matu v\u00fdborn\u011b rozum\u00ed. Opravdu \u0161koda toho omezen\u00e9ho \u010dasu. Jako nejp\u0159\u00ednosn\u011bj\u0161\u00ed hodnot\u00edm p\u0159ehled online n\u00e1stroj\u016f pro digit\u00e1ln\u00ed marketing (na vyhodnocov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti, \u00fasp\u011b\u0161nosti nebo p\u0159\u00edmo na prov\u00e1d\u011bn\u00ed n\u011bkter\u00fdch marketingov\u00fdch \u00fakon\u016f).<\/p><p>Neoceniteln\u00e9 jsou tak\u00e9 p\u0159\u00edklady z&nbsp;praxe a hlavn\u011b \u010d\u00e1st o GDPR.<\/p><\/blockquote>\n\n\n\n<p>Za tato hodnocen\u00ed jsme hrozn\u011b moc r\u00e1di a vd\u011b\u010dn\u00ed, ale sou\u010dasn\u011b n\u00e1s to zavazuje udr\u017eet si nastavenou \u00farove\u0148 semin\u00e1\u0159\u016f \u010di \u0161kolen\u00ed. Pokud byste m\u011bli z\u00e1jem o <strong>\u0161kolen\u00ed na t\u00e9mata digit\u00e1ln\u00edho marketingu<\/strong> tak se nev\u00e1hejte ozvat na email <a href=\"mailto:LPodmolik.ml@poc-sluzba.cz\">LPodmolik.ml@poc-sluzba.cz<\/a> v&nbsp;p\u0159\u00edpad\u011b, \u017ee byste m\u011bli z\u00e1jem o p\u0159\u00edmou <strong>realizaci digit\u00e1ln\u00edho marketingu<\/strong>, tak se pod\u00edvejte na webov\u00e9 str\u00e1nky na\u0161\u00ed IT divize <a href=\"https:\/\/visionslabs.io\/sluzby\/digitalni-online-marketing\/\">VisionsLabs<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Term\u00edny<\/strong> semin\u00e1\u0159\u016f<\/h2>\n\n\n\n<p>Nejprve term\u00edn semin\u00e1\u0159e <b>Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky:<\/b><\/p>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n\n\n\n<p>D\u00e1le term\u00edn semin\u00e1\u0159e <b>Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?<\/b><\/p>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>Dne 2.&nbsp;5.&nbsp;2018 jsme v&nbsp;Olomouci po\u0159\u00e1dali druh\u00fd semin\u00e1\u0159 pro \u010dleny Okresn\u00ed hospod\u00e1\u0159sk\u00e9 komory Olomouc . Tentokr\u00e1t na t\u00e9ma Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing? Tento semin\u00e1\u0159 navazoval na p\u0159edch\u00e1zej\u00edc\u00ed semin\u00e1\u0159 Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky a op\u011bt jsme dop\u0159edu p\u0159ipravili z\u00e1kladn\u00ed anal\u00fdzy digit\u00e1ln\u00edho marketingu \u00fa\u010dastn\u00edk\u016f z&nbsp;ve\u0159ejn\u00e9ho pohledu (nakonec to byly v\u00edce jak 2x A4), kter\u00e9 jsme b\u011bhem&#8230;<\/p>\n","protected":false},"author":1,"featured_media":143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[14,21,17,35,18,40],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Semin\u00e1\u0159 - Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing v Olomouci &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"V tomto \u010dl\u00e1nku referujeme o uskute\u010dn\u011bn\u00e9m semin\u00e1\u0159i v Olomouci na t\u00e9ma Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing v dne\u0161n\u00ed dob\u011b. Probrali jsme v\u0161echny d\u016fle\u017eit\u00e9 digit\u00e1ln\u00edho marketingu jako jsou: SEO, PPC, soci\u00e1ln\u00ed s\u00edt\u011b, email marketing \u010di analytiky a v dnes o\u017eehav\u00e9 GDPR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalni-marketer.cz\/seminar-jak-muze-firma-vyuzit-digitalni-marketing-v-olomouci\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semin\u00e1\u0159 - Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing v Olomouci &#187; Digit\u00e1ln\u00ed market\u00e9r\" \/>\n<meta property=\"og:description\" content=\"V tomto \u010dl\u00e1nku referujeme o uskute\u010dn\u011bn\u00e9m semin\u00e1\u0159i v Olomouci na t\u00e9ma Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing v dne\u0161n\u00ed dob\u011b. 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