{"id":70,"date":"2018-07-23T00:00:00","date_gmt":"2018-07-22T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2018\/07\/23\/podzimni-terminy-na-tema-digitalni-marketing-v-brne\/"},"modified":"2021-08-25T12:18:49","modified_gmt":"2021-08-25T10:18:49","slug":"podzimni-terminy-na-tema-digitalni-marketing-v-brne","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/podzimni-terminy-na-tema-digitalni-marketing-v-brne\/","title":{"rendered":"Podzimn\u00ed term\u00edny na t\u00e9ma digit\u00e1ln\u00ed marketing v Brn\u011b"},"content":{"rendered":"

\"\"<\/a>Po \u00fasp\u011b\u0161n\u00e9 realizaci na\u0161ich semin\u00e1\u0159\u016f Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/b> a Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?<\/b>, kter\u00e9 jsem realizovali na ja\u0159e v Olomouci,<\/strong> se nyn\u00ed p\u0159esouv\u00e1me do Brna.<\/strong> Ve spolupr\u00e1ci s Region\u00e1ln\u00ed hospod\u00e1\u0159skou komorou Brno<\/strong><\/a> jsme p\u0159ipravili podzimn\u00ed term\u00edny na t\u00e9ma digit\u00e1ln\u00ed marketing v Brn\u011b.<\/p>\n

Obsah<\/strong> semin\u00e1\u0159\u016f<\/h2>\n

Budeme se dr\u017eet ov\u011b\u0159en\u00e9ho obsahu, kter\u00fd dle reakc\u00ed \u00fa\u010dastn\u00edk\u016f v Olomouci<\/strong> – zde<\/a> a zde<\/a> – byl velmi poveden\u00fd a byl prov\u00e1zan\u00fd s praktick\u00fdmi informacemi. Mo\u017en\u00e1 si je\u0161t\u011b m\u016f\u017eeme up\u0159esnit, pro\u010d jsme zorganizovali pr\u00e1v\u011b dva na sebe navazuj\u00edc\u00ed semin\u00e1\u0159e. Jak mo\u017en\u00e1 v\u00edte, m\u00e1me v na\u0161\u00ed nab\u00eddce 5-denn\u00ed komplexn\u00ed \u0161kolen\u00ed Digit\u00e1ln\u00edho marketingu dle ECDL<\/a><\/strong>, ale toto \u0161kolen\u00ed je pro mnoh\u00e9 je p\u0159\u00edli\u0161 dlouh\u00e9 a v dne\u0161n\u00ed hektick\u00e9 dob\u011b nemaj\u00ed cel\u00fdch 5 dn\u00ed na podrobn\u00e9 studium digit\u00e1ln\u00edho marketingu<\/strong>. Tak jsme p\u0159i\u0161li se 2 semin\u00e1\u0159i, kter\u00e9 lze absolvovat i samostatn\u011b, ale p\u0159ece jen lep\u0161\u00ed je absolvovat oboje pro kompletn\u00ed p\u0159edstavu, co v\u0161echno m\u016f\u017ee va\u0161e firma podniknout v r\u00e1mci digit\u00e1ln\u00edho marketingu.<\/p>\n

1. Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/b><\/h3>\n
\"Modern\u00ed<\/a>
Uk\u00e1zka z prezentace ze semin\u00e1\u0159e Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/figcaption><\/figure>\n

Prvn\u00ed semin\u00e1\u0159 se zab\u00fdv\u00e1, jak z n\u00e1zvu vypl\u00fdv\u00e1, webov\u00fdmi str\u00e1nkami, proto\u017ee to je z\u00e1klad. Pro\u010d jsou webov\u00e9 str\u00e1nky z\u00e1kladn\u00edm stavebn\u00edm kamenem ka\u017ed\u00e9ho digit\u00e1ln\u00edho marketingu ve firm\u011b? Proto\u017ee v\u0161echny na\u0161e aktivity \u010di komunika\u010dn\u00ed kan\u00e1ly sm\u011b\u0159uj\u00ed na web, kde m\u00e1me \u0161anci potencion\u00e1ln\u00edmu z\u00e1kazn\u00edkovi vysv\u011btlit, pro\u010d by u n\u00e1s m\u011bl objednat slu\u017eby \u010di produkt. A proto\u017ee velmi \u010dasto je nejlep\u0161\u00ed kan\u00e1l p\u0159\u00edm\u00e9 n\u00e1v\u0161t\u011bvnost z vyhled\u00e1va\u010d\u016f, tak je pot\u0159eba po\u0159\u00e1dn\u011b vy\u0159e\u0161it ot\u00e1zku SEO.<\/strong> A proto v\u011bt\u0161\u00ed \u010d\u00e1st tohoto semin\u00e1\u0159e je zam\u011b\u0159ena na webov\u00e9 str\u00e1nky ze v\u0161ech mo\u017en\u00fdch \u00fahl\u016f tak, aby jste byli co mo\u017eno nejv\u00fd\u0161e ve vyhled\u00e1va\u010di na va\u0161e d\u016fle\u017eit\u00e9 dotazy.<\/p>\n

Cel\u00fd popis tohoto semin\u00e1\u0159e naleznete na na\u0161ich firemn\u00edch str\u00e1nk\u00e1ch zde<\/a>.<\/p>\n

2. Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing?<\/b><\/h3>\n
\"Jak<\/a>
Uk\u00e1zka z prezentace ze semin\u00e1\u0159e Jak m\u016f\u017ee firma vyu\u017e\u00edt digit\u00e1ln\u00ed marketing<\/figcaption><\/figure>\n

Druh\u00fd semin\u00e1\u0159 se ji\u017e zab\u00fdv\u00e1 v\u00edce detailn\u011b samotn\u00fdm digit\u00e1ln\u00edm marketingem jako n\u00e1stavbou nad „spr\u00e1vn\u00fdmi“ webov\u00fdmi str\u00e1nkami. Prob\u00edraj\u00ed se mo\u017enosti v PPC<\/strong> syst\u00e9mech, a to jak v Google AdWords Express<\/strong>, kter\u00fd je ur\u010den pro „sv\u00e9pomoc“, tak i mo\u017enosti Google AdWords<\/strong>, kter\u00fd je ur\u010den pro u\u017eivatele, kte\u0159\u00ed to mysl\u00ed v\u00e1\u017en\u011b s PPC<\/strong> reklamami a cht\u011bj\u00ed j\u00edt do hloubky. D\u00e1le se v\u011bnujeme modern\u00edmu email marketingu<\/strong> a to pomoc\u00ed n\u00e1stroje #1 – MailChimp.<\/strong> Tak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> nemohou chyb\u011bt, uk\u00e1\u017eeme si z\u00e1kladn\u00ed mo\u017enost v nejv\u011bt\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch a potom i mo\u017enosti reklamy hlavn\u011b v soci\u00e1ln\u00ed s\u00edti Facebook. <\/strong><\/p>\n

 <\/p>\n

Informace z praxe<\/strong><\/h2>\n

\"\"<\/a>Kde bereme v\u0161echny informace z praxe? P\u0159\u00edmo z na\u0161\u00ed IT divize VisionsLabs<\/a><\/strong>, kter\u00e1 se ji\u017e n\u011bkolik let v\u011bnuje tvorb\u011b webov\u00fdch str\u00e1nek, webov\u00fdch aplikac\u00ed a mobiln\u00edch aplikac\u00ed. A proto si mysl\u00edme, \u017ee jde o p\u011bkn\u00e9 propojen\u00ed teorie a praxe, a tak na\u0161e kurzy \u010di semin\u00e1\u0159e dost\u00e1vaj\u00ed daleko v\u011bt\u0161\u00ed u\u017eite\u010dnost pro \u00fa\u010dastn\u00edky \u0161kolen\u00ed, proto\u017ee na nich \u010dasto padaj\u00ed velmi konkr\u00e9tn\u00ed dotazy.<\/p>\n

Cena pro \u010dleny RHK Brno <\/strong>za 1 semin\u00e1\u0159
\n<\/strong><\/h2>\n