{"id":77,"date":"2018-09-06T00:00:00","date_gmt":"2018-09-05T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2018\/09\/06\/nove-terminy-na-kurz-digitalni-marketing-dle-ecdl\/"},"modified":"2021-08-25T12:18:23","modified_gmt":"2021-08-25T10:18:23","slug":"nove-terminy-na-kurz-digitalni-marketing-dle-ecdl","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/nove-terminy-na-kurz-digitalni-marketing-dle-ecdl\/","title":{"rendered":"Nov\u00e9 term\u00edny na kurz Digit\u00e1ln\u00ed marketing dle ECDL"},"content":{"rendered":"\n

Pot\u0159ebujete z\u00edskat \u010di si roz\u0161\u00ed\u0159it sv\u00e9 znalosti z oblasti digit\u00e1ln\u00edho marketingu<\/strong> a nau\u010dit se, jak spr\u00e1vn\u011b a efektivn\u011b prezentovat svoji firmu na webu? Pak je tento kurz vhodn\u00fd pr\u00e1v\u011b pro v\u00e1s! Od \u0159\u00edjna m\u00e1me vypsan\u00fd nov\u00fd term\u00edn v Brn\u011b na kurz Digit\u00e1ln\u00ed marketing dle ECDL<\/a> a od listopadu tak\u00e9 v Praze. Na kurz se m\u016f\u017ee p\u0159ihl\u00e1sit ka\u017ed\u00fd, kdo m\u00e1 u\u017eivatelskou znalost s PC a internetem.<\/p>\n\n\n\n

Digit\u00e1ln\u00ed marketing<\/strong> dle ECDL<\/h2>\n\n\n\n
\"kurz<\/figure><\/div>\n\n\n\n

Kurz je postaven na sylabu modulu M17<\/strong> v souladu s konceptem ECDL<\/strong>. Rozsah \u0161kolen\u00ed je 40h<\/strong> a je rozvr\u017een celkem do 5ti dn\u016f<\/strong>. A jen takov\u00e1 perli\u010dka – na\u0161e firma spolupracovala na vytvo\u0159en\u00ed tohoto sylabu a obsah kurzu dle sylabu M17<\/strong> tak najdete tak\u00e9 na str\u00e1nk\u00e1ch ECDL.<\/a><\/p>\n\n\n\n

\u00da\u010dastn\u00edci \u0161kolen\u00ed, kte\u0159\u00ed se rozhodnou, mohou na z\u00e1v\u011br kurzu absolvovat tak\u00e9 mezin\u00e1rodn\u00ed zkou\u0161ku ECDL<\/strong> z modulu M17.<\/strong> V p\u0159\u00edpad\u011b \u00fasp\u011b\u0161n\u00e9ho zvl\u00e1dnut\u00ed testu z tohoto modulu pak mohou nav\u00edc z\u00edskat i certifik\u00e1t ECDL Profile<\/strong>. Certifik\u00e1t ECDL Profile<\/strong> je speci\u00e1ln\u00ed doklad, kter\u00fd k datu sv\u00e9ho vystaven\u00ed obsahuje v\u00fd\u010det v\u0161ech \u00fasp\u011b\u0161n\u011b absolvovan\u00fdch zkou\u0161ek konceptu ECDL,<\/strong> a to nez\u00e1visle na tom, do kter\u00e9ho programu je zkou\u0161ka standardn\u011b za\u0159azena. Dal\u0161\u00ed mo\u017enost\u00ed pak je, \u017ee se \u00fa\u010dastn\u00edk m\u016f\u017ee rozhodnout, \u017ee absolvuje i dal\u0161\u00ed moduly digit\u00e1ln\u00ed gramotnosti<\/strong> a z\u00edsk\u00e1 tak certifik\u00e1t ECDL Core<\/strong>.<\/p>\n\n\n\n

Koncept ECDL<\/strong> (Europen Computer Driving Licence), definuje, co je pot\u0159eba zn\u00e1t a um\u011bt, abychom mohli \u0159\u00edci, \u017ee jsme digit\u00e1ln\u011b gramotn\u00ed<\/strong>. V\u00edce o tom, co je to ECDL<\/strong> se m\u016f\u017eete do\u010d\u00edst na ofici\u00e1ln\u00edch str\u00e1nk\u00e1ch ECDL<\/a>.<\/p>\n\n\n\n

Co se na tomto kurzu nau\u010d\u00edte?<\/h2>\n\n\n\n
\"Digit\u00e1ln\u00ed<\/a>
Uk\u00e1zka z prezentace kurzu Digit\u00e1ln\u00ed marketing dle ECDL<\/figcaption><\/figure><\/div>\n\n\n\n

Na kurzu Digit\u00e1ln\u00ed marketing dle ECDL<\/strong> se nau\u010d\u00edte porozum\u011bt hlavn\u00edm princip\u016fm digit\u00e1ln\u00edho marketingu a jeho v\u00fdhod\u00e1m. Budete v\u011bd\u011bt, jak se spr\u00e1vn\u011b prezentovat na internetu, d\u00e1le budete um\u011bt zvolit optim\u00e1ln\u00ed kl\u00ed\u010dov\u00e1 slova (kl\u00ed\u010dov\u00e1 fr\u00e1ze) pro vyhled\u00e1v\u00e1n\u00ed internetov\u00fdch prezentac\u00ed.<\/p>\n\n\n\n

Nau\u010d\u00edte se tak\u00e9 pou\u017e\u00edvat jednoduch\u00e9 analytick\u00e9 n\u00e1stroje pro sledov\u00e1n\u00ed a zvy\u0161ov\u00e1n\u00ed \u00fa\u010dinnosti marketingov\u00fdch kampan\u00ed jako je Google Analytics<\/strong>, jak ho propojit s Google Search Console<\/strong> nebo Google Ads (<\/strong>d\u0159\u00edve Google AdWords<\/em>) <\/strong>a p\u0159edev\u0161\u00edm se nau\u010d\u00edte jak \u010d\u00edst data, kter\u00e1 v\u00e1m tato analytika poskytne.<\/p>\n\n\n\n

Nau\u010d\u00edte se spravovat firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch jako je Facebook<\/strong>, Twitter<\/strong> a LinkedIn<\/strong>. D\u00e1le se nau\u010d\u00edte pracovat s emailov\u00fdm n\u00e1strojem MailChimp<\/strong>.<\/p>\n\n\n\n

D\u00e1le budete v\u011bd\u011bt, co je to SEO<\/strong>, nau\u010d\u00edte se, jak spr\u00e1vn\u011b nastavit a spravovat web, aby ho vyhled\u00e1va\u010de zobrazovali co nejv\u00fd\u0161e ve v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n

Podrobn\u00fd popis kurzu naleznete na na\u0161em celofiremn\u00edm webu ZDE<\/a>.<\/p>\n\n\n\n

Mo\u017enost financov\u00e1n\u00ed kurzu Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/h2>\n\n\n\n

Pokud jste zam\u011bstnanci, pak m\u016f\u017eete podat \u017e\u00e1dost do projektu POVEZ II<\/strong>, co\u017e je projekt zab\u00fdvaj\u00edc\u00ed se podporou odborn\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f. V\u00edce k projektu POVEZ II<\/strong> se dozv\u00edte na na\u0161em specializovan\u00e9m webu http:\/\/povez-ii.cz\/<\/a>. Ve stru\u010dnosti se jedn\u00e1 o mo\u017enost, kdy v\u00e1m bude p\u0159isp\u011bno a\u017e 85% \u010d\u00e1stky z ceny kurzu<\/strong>. \u017d\u00e1dosti pod\u00e1v\u00e1te na \u00da\u0159ad pr\u00e1ce \u010cR, kter\u00fd m\u00e1 tento projekt na starosti v m\u00edst\u011b v\u00fdkonu va\u0161\u00ed pracovn\u00ed pozice. Neplat\u00ed to pro \u00fazem\u00ed hlavn\u00edho m\u011bsta Prahy.<\/p>\n\n\n\n

M\u00e1me n\u011bkolik absolvent\u016f na\u0161ich \u0161kolen\u00ed na t\u00e9ma digit\u00e1ln\u00ed marketing, kte\u0159\u00ed \u00fasp\u011b\u0161n\u011b za\u017e\u00e1dali o dotaci na tyto \u0161kolen\u00ed. N\u011bkter\u00e9 reference si m\u016f\u017eete p\u0159e\u010d\u00edst v tomto \u010dl\u00e1nku<\/a>.<\/p>\n\n\n\n

Term\u00edn kurzu Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/h2>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu info@poc-sluzba.cz<\/a>.\n\n\n\n

V p\u0159\u00edpad\u011b dotaz\u016f n\u00e1m m\u016f\u017eete napsat na email LPodmolik.ml@poc-sluzba.cz<\/a> nebo m\u016f\u017eete zavolat na na\u0161i recepci 585 226 388.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pot\u0159ebujete z\u00edskat \u010di si roz\u0161\u00ed\u0159it sv\u00e9 znalosti z oblasti digit\u00e1ln\u00edho marketingu a nau\u010dit se, jak spr\u00e1vn\u011b a efektivn\u011b prezentovat svoji firmu na webu? Pak je tento kurz vhodn\u00fd pr\u00e1v\u011b pro v\u00e1s! Od \u0159\u00edjna m\u00e1me vypsan\u00fd nov\u00fd term\u00edn v Brn\u011b na kurz Digit\u00e1ln\u00ed marketing dle ECDL a od listopadu tak\u00e9 v Praze. Na kurz se m\u016f\u017ee p\u0159ihl\u00e1sit ka\u017ed\u00fd, kdo…<\/p>\n","protected":false},"author":1,"featured_media":141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[31,32,8,16,43,44,17,18,39],"class_list":["post-77","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obecne-novinky","tag-digitalni-marketing","tag-digitalni-marketing-dle-ecdl","tag-ecdl","tag-facebook","tag-mailchimp","tag-povez-ii","tag-ppc","tag-seo","tag-webove-stranky"],"yoast_head":"\nNov\u00e9 term\u00edny na kurz Digit\u00e1ln\u00ed marketing dle ECDL » Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"M\u00e1me vypsan\u00fd nov\u00fd term\u00edn na kurz Digit\u00e1ln\u00ed marketing dle ECDL. P\u0159ihlaste se na term\u00edn do Prahy nebo do Brna. 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