{"id":81,"date":"2018-11-13T00:00:00","date_gmt":"2018-11-12T23:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2018\/11\/13\/seminar-moderni-firemni-webove-stranky-v-brne-2018\/"},"modified":"2021-08-25T12:15:23","modified_gmt":"2021-08-25T10:15:23","slug":"seminar-moderni-firemni-webove-stranky-v-brne-2018","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/seminar-moderni-firemni-webove-stranky-v-brne-2018\/","title":{"rendered":"Semin\u00e1\u0159: Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky v&nbsp;Brn\u011b &#8211; 2018"},"content":{"rendered":"<p>Dne 11.&nbsp;10.&nbsp;2018 jsme uspo\u0159\u00e1dali ve spolupr\u00e1ci s&nbsp;<strong>Region\u00e1ln\u00ed hospod\u00e1\u0159skou komorou Brno<\/strong> semin\u00e1\u0159 na t\u00e9ma webov\u00fdch str\u00e1nek s&nbsp;n\u00e1zvem <a href=\"https:\/\/centrum-vzdelavani.cz\/firemni-vzdelavani\/digitalni-marketing\/jednodenni-kurzy\/#seminar-moderni-firemni-webove-stranky\" target=\"_blank\" rel=\"noopener\"><strong>Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky<\/strong><\/a>.<a href=\"http:\/\/www.rhkbrno.cz\/\"><img decoding=\"async\" class=\"alignright wp-image-6026 size-medium\" src=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/RHK-Brno-logo-300x85.png\" alt=\"\" width=\"300\" height=\"85\"><\/a> I kdy\u017e v&nbsp;posledn\u00ed dob\u011b na\u0161e ekonomika \u0161lape na 110% a tud\u00ed\u017e je m\u00e1lo \u010dasu na vzd\u011bl\u00e1v\u00e1n\u00ed, tak se poda\u0159ilo poskl\u00e1dat zaj\u00edmavou skupinu 7&nbsp;lid\u00ed z&nbsp;r\u016fzn\u00fdch obor\u016f a firem, kte\u0159\u00ed m\u011bli z\u00e1jem o nov\u00e9 informace t\u00fdkaj\u00edc\u00ed se webov\u00fdch str\u00e1nek.<\/p>\n<h2>Co bylo <strong>obsahem semin\u00e1\u0159e?<\/strong><\/h2>\n<figure id=\"attachment_6079\" aria-describedby=\"caption-attachment-6079\" style=\"width: 300px\" class=\"wp-caption alignright\"><a ref=\"magnificPopup\" href=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Semina\u0301r\u030c-Moderni\u0301-firemni\u0301-webove\u0301-stra\u0301nky-GSC1.jpg\"><img decoding=\"async\" class=\"wp-image-6079 size-medium\" src=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Semina\u0301r\u030c-Moderni\u0301-firemni\u0301-webove\u0301-stra\u0301nky-GSC1-300x225.jpg\" alt=\"Uk\u00e1zka z prezentace - GSC\" width=\"300\" height=\"225\"><\/a><figcaption id=\"caption-attachment-6079\" class=\"wp-caption-text\">Uk\u00e1zka z&nbsp;prezentace &#8211; GSC<\/figcaption><\/figure>\n<p>Obsah semin\u00e1\u0159e&nbsp;<strong>Modern\u00edch webov\u00fdch str\u00e1nek <\/strong>v Brn\u011b byl v&nbsp;z\u00e1kladu stejn\u00fd jako p\u0159i kon\u00e1n\u00ed v&nbsp;Olomouci &#8211; \u010dl\u00e1nek <a href=\"http:\/\/digitalni-marketer.cz\/seminar-moderni-firemni-webove-stranky-v-olomouci\/\">zde<\/a>. Obsah byl n\u00e1sleduj\u00edc\u00ed:<\/p>\n<ol>\n<li>\u00davod do <b>digit\u00e1ln\u00ed doby<\/b>.<\/li>\n<li><b>Open-source CMS <\/b>vs \u0159e\u0161en\u00ed na m\u00edr\u016f<\/li>\n<li><b>SEO<\/b> a pro\u010d ho nepodce\u0148ovat.\n<ul>\n<li>Provedeme SEO na n\u011bkolika str\u00e1nk\u00e1ch.<\/li>\n<\/ul>\n<\/li>\n<li>Jak si <b>zkontrolovat svoje webov\u00e9 str\u00e1nky<\/b>.\n<ul>\n<li>Rozebr\u00e1n\u00ed p\u0159ipraven\u00e9 anal\u00fdzy sou\u010dasn\u00fdch webov\u00fdch str\u00e1nek \u00fa\u010dastn\u00edk\u016f.<\/li>\n<\/ul>\n<\/li>\n<li><b>Google <\/b><b>analytics<\/b>.\n<ul>\n<li>Rozebr\u00e1n\u00ed uk\u00e1zkov\u00fdch dat.<\/li>\n<\/ul>\n<\/li>\n<li><b>GDPR a webov\u00e9 str\u00e1nky.<\/b><\/li>\n<\/ol>\n<h2><strong>Pr\u016fb\u011bh<\/strong> semin\u00e1\u0159e<\/h2>\n<p>Z d\u016fvodu mnoha dotaz\u016f, kter\u00e9 byly v&nbsp;pr\u016fb\u011bhu semin\u00e1\u0159e pokl\u00e1d\u00e1ny, se semin\u00e1\u0159 prot\u00e1hl skoro o hodinu :). Zde je pot\u0159eba \u0159\u00edci, \u017ee v\u011bt\u0161ina \u00fa\u010dastn\u00edk\u016f z\u016fstala a\u017e do konce, proto\u017ee m\u011bli o dan\u00e9 t\u00e9ma velk\u00fd z\u00e1jem. Velmi \u010dasto se \u0159e\u0161ili praktick\u00e9 ot\u00e1zky, se kter\u00fdmi p\u0159ich\u00e1zeli \u00fa\u010dastn\u00edci z&nbsp;vlastn\u00ed praxe. D\u00e1le jsme str\u00e1vili del\u0161\u00ed \u010das u rozboru jednotliv\u00fdch anal\u00fdz (webov\u00fdch str\u00e1nek \u00fa\u010dastn\u00edk\u016f semin\u00e1\u0159e), kter\u00e9 m\u011bli \u00fa\u010dastnic\u00ed p\u0159edem p\u0159ipraveny a velmi si je chv\u00e1lili. Hlavn\u00ed d\u016fvod spokojenosti \u00fa\u010dastn\u00edk\u016f byl, \u017ee odch\u00e1zeli s&nbsp;n\u011b\u010d\u00edm konkr\u00e9tn\u00edm, s&nbsp;konkr\u00e9tn\u00edmi radami \u010di poznatky pro vlastn\u00ed webov\u00e9 str\u00e1nky.<\/p>\n<h2><strong>Hodnocen\u00ed<\/strong> od n\u011bkolika \u00fa\u010dastn\u00edk\u016f semin\u00e1\u0159e<\/h2>\n<p>Nejprve hodnocen\u00ed od pan\u00ed <strong>Br\u00e1zdov\u00e9<\/strong> ze spole\u010dnosti <a href=\"http:\/\/www.realspektrum.cz\/\">Real Spektrum, a.s.<\/a><\/p>\n<blockquote><p>Semin\u00e1\u0159 Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky pro m\u011b byl d\u00edky zku\u0161en\u00e9mu lektorovi velmi p\u0159\u00ednosn\u00fd. Leopold byl velmi ochotn\u00fd a trp\u011bliv\u011b v\u0161em vysv\u011btlil, jak si kontrolovat webov\u00e9 str\u00e1nky, jak l\u00e9pe pou\u017e\u00edvat webovou analytiku i na co si d\u00e1t pozor p\u0159i tvorb\u011b nov\u00e9ho obsahu. Tak\u00e9 jsem se dozv\u011bd\u011bla v\u00edce o z\u00e1kladech SEO a fungov\u00e1n\u00ed vyhled\u00e1va\u010d\u016f. V\u0161e bylo velmi srozumiteln\u011b podan\u00e9 a vybran\u00e9 \u010d\u00e1sti byly p\u0159edvedeny i na praktick\u00fdch uk\u00e1zk\u00e1ch. D\u011bkuji za u\u017eite\u010dn\u00e9 informace \ud83d\ude42<\/p><\/blockquote>\n<p>Dal\u0161\u00ed hodnocen\u00ed je od pan\u00ed <strong>Petrlov\u00e9<\/strong> ze spole\u010dnosti <a href=\"https:\/\/www.ipsystem.cz\">IP syst\u00e9m a.s.<\/a>.<\/p>\n<blockquote><p><span id=\"cch_f34b523dcdc8ae\" class=\"_mh6 _wsc\"><span class=\"_3oh- _58nk\">Semin\u00e1\u0159 \u201eModern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky\u201c p\u0159ed\u010dil m\u00e9 o\u010dek\u00e1v\u00e1n\u00ed. Lektorovi se poda\u0159ilo jednoduch\u00fdm a p\u0159esto v\u00fdsti\u017en\u00fdm zp\u016fsobem obs\u00e1hnout \u0161irokou problematiku webov\u00e9 prezentace firmy. Za p\u0159\u00ednosnou pova\u017euji p\u0159edev\u0161\u00edm dop\u0159edu provedenou anal\u00fdzu webov\u00fdch str\u00e1nek, kterou jsme na m\u00edst\u011b v\u0161ichni obdr\u017eeli. N\u00e1sledn\u00fd v\u00fdklad zohled\u0148oval konkr\u00e9tn\u00ed pot\u0159eby jednotliv\u00fdch web\u016f, jejich\u017e obsahovou i technickou str\u00e1nku lektor dop\u0159edu znal. Sv\u00fdm pojet\u00edm tvo\u0159\u00ed semin\u00e1\u0159 skv\u011bl\u00fd odrazov\u00fd m\u016fstek pro \u00fa\u010dast na dal\u0161\u00edch kurzech, kter\u00e9 maj\u00ed u\u017e\u0161\u00ed zam\u011b\u0159en\u00ed. \u00da\u010dast v\u0159ele doporu\u010duji.<\/span><\/span><\/p><\/blockquote>\n<p>Za tyto hodnocen\u00ed jsme velice r\u00e1di a nabij\u00ed n\u00e1s energii do dal\u0161\u00ed pr\u00e1ce.<\/p>\n<h2><strong>Dal\u0161\u00ed term\u00edny<\/strong> na t\u00e9mata digit\u00e1ln\u00ed marketing<\/h2>\n<h3><strong>Jedno-denn\u00ed<\/strong> semin\u00e1\u0159e \u010di workshopy<\/h3>\nOmlouv\u00e1me se, ale nyn\u00ed nem\u00e1me zde \u017e\u00e1dn\u00e9 term\u00edny. Zkuste to pozd\u011bji.\n<h3><strong>5-denn\u00ed kurz<\/strong> Digit\u00e1ln\u00ed marketing dle ECDL<\/h3>\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>Dne 11.&nbsp;10.&nbsp;2018 jsme uspo\u0159\u00e1dali ve spolupr\u00e1ci s&nbsp;Region\u00e1ln\u00ed hospod\u00e1\u0159skou komorou Brno semin\u00e1\u0159 na t\u00e9ma webov\u00fdch str\u00e1nek s&nbsp;n\u00e1zvem Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky. I kdy\u017e v&nbsp;posledn\u00ed dob\u011b na\u0161e ekonomika \u0161lape na 110% a tud\u00ed\u017e je m\u00e1lo \u010dasu na vzd\u011bl\u00e1v\u00e1n\u00ed, tak se poda\u0159ilo poskl\u00e1dat zaj\u00edmavou skupinu 7&nbsp;lid\u00ed z&nbsp;r\u016fzn\u00fdch obor\u016f a firem, kte\u0159\u00ed m\u011bli z\u00e1jem o nov\u00e9 informace t\u00fdkaj\u00edc\u00ed se&#8230;<\/p>\n","protected":false},"author":1,"featured_media":140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[37,31,13,14,33,18,39],"class_list":["post-81","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obecne-novinky","tag-cms","tag-digitalni-marketing","tag-gdpr","tag-google","tag-google-analytics","tag-seo","tag-webove-stranky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Semin\u00e1\u0159: Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky v Brn\u011b - 2018 &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"V \u0159\u00edjnu 2018 se konal semin\u00e1\u0159 Modern\u00ed firemn\u00ed webov\u00e9 str\u00e1nky v Brn\u011b ve spolupr\u00e1ci s Region\u00e1ln\u00ed hospod\u00e1\u0159skou komorou Brno. 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