{"id":85,"date":"2018-12-13T00:00:00","date_gmt":"2018-12-12T23:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2018\/12\/13\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/"},"modified":"2021-08-25T12:14:58","modified_gmt":"2021-08-25T10:14:58","slug":"prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/","title":{"rendered":"Prvn\u00ed \u00fasp\u011b\u0161n\u00fd absolvent mezin\u00e1rodn\u00ed zkou\u0161ky z&nbsp;digit\u00e1ln\u00edho marketingu dle standard\u016f ECDL"},"content":{"rendered":"\n<p>Minul\u00fd t\u00fdden jsme realizovali prvn\u00ed <strong>ECDL<\/strong> testov\u00e1n\u00ed pro <strong>modul M17 digit\u00e1ln\u00ed marketing<\/strong>. Na tomto modulu <strong>M17<\/strong> jsme se p\u0159i p\u0159\u00edprav\u00e1ch pod\u00edleli jako spole\u010dnost i jako jednotliv\u00ed teste\u0159i. Rovnou m\u016f\u017eeme sd\u011blit, \u017ee prvn\u00ed testovan\u00fd \u00fa\u010dastn\u00edk, resp. <strong>\u00fa\u010dastnice, byla \u00fasp\u011b\u0161n\u00e1<\/strong>. Za co\u017e jsme velice r\u00e1di, proto\u017ee se jedn\u00e1 o <strong>prvn\u00ed \u00fasp\u011b\u0161nou absolventku<\/strong> mezin\u00e1rodn\u00ed zkou\u0161ky z&nbsp;digit\u00e1ln\u00edho marketingu dle standard\u016f <strong>ECDL<\/strong> v<strong> \u010cesk\u00e9 republice.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Modul <strong>ECDL M17<\/strong><\/h2>\n\n\n\n<p>Modul <strong>digit\u00e1ln\u00ed marketing<\/strong> (ozna\u010den\u00ed M17) byl zp\u0159\u00edstupn\u011bn pro ve\u0159ejn\u00e9 testov\u00e1n\u00ed v&nbsp;pr\u016fb\u011bhu srpna\/z\u00e1\u0159\u00ed tohoto roku (2018). Tak\u017ee se st\u00e1le jedn\u00e1 o relativn\u011b &#8222;mlad\u00fd&#8220; modul, ale jsme r\u00e1di, \u017ee jsme ho mohli jako prvn\u00ed v&nbsp;\u010cesk\u00e9 republice otestovat. Tato zkou\u0161ka je zam\u011b\u0159ena jak na praktick\u00e9 dovednosti v&nbsp;r\u00e1mci digit\u00e1ln\u00edho marketingu, tak samoz\u0159ejm\u011b i na teoretick\u00e9 znalosti.<\/p>\n\n\n\n<p>Mezin\u00e1rodn\u00ed standard <strong>ECDL<\/strong> se sna\u017e\u00ed b\u00fdt st\u00e1le aktu\u00e1ln\u00ed a proto tak\u00e9 vznikl tento modul &#8211; digit\u00e1ln\u00ed marketing, kter\u00fd reaguje na aktu\u00e1ln\u00ed trend ve spole\u010dnosti. Z\u00e1kladn\u00ed popis tohoto modulu m\u016f\u017eete naj\u00edt na ofici\u00e1ln\u00edch str\u00e1nk\u00e1ch <a href=\"http:\/\/www.ecdl.cz\/sylaby.php\" target=\"_blank\" rel=\"noopener\">ECDL-CZ<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch technologi\u00ed v&nbsp;marketingu (Digital Marketing) je zam\u011b\u0159en na znalost z\u00e1kladn\u00edch princip\u016f a mo\u017enost\u00ed tohoto mlad\u00e9ho marketingov\u00e9ho odv\u011btv\u00ed. \u00dasp\u011b\u0161n\u00fd absolvent by m\u011bl ch\u00e1pat principy digit\u00e1ln\u00edho marketingu, jeho v\u00fdhody i omezen\u00ed, zn\u00e1t mo\u017enosti prezentace na internetu, um\u011bt efektivn\u011b vyu\u017e\u00edvat soci\u00e1ln\u00ed m\u00e9dia pro propagaci a z\u00edsk\u00e1v\u00e1n\u00ed obchodn\u00edch kontakt\u016f, um\u011bt vyu\u017e\u00edvat analytick\u00e9 n\u00e1stroje pro m\u011b\u0159en\u00ed a sledov\u00e1n\u00ed \u00fasp\u011b\u0161nosti a dopadu marketingov\u00fdch kampan\u00ed.<\/p><\/blockquote>\n\n\n\n<p>V\u011b\u0159\u00edme, \u017ee tento modul se stane pro z\u00e1jemce atraktivn\u00edm, proto\u017ee m\u016f\u017ee oslovit firmy, kter\u00e9 cht\u011bj\u00ed m\u00edt pracovn\u00edky, kte\u0159\u00ed rozumn\u00ed digit\u00e1ln\u00edmu marketing alespo\u0148 na \u00farovni &#8222;gramotnosti&#8220;. N\u00e1\u0161 kurz si samoz\u0159ejm\u011b bere za c\u00edl p\u0159ipravit je nejen pro zkou\u0161ku, ale p\u0159edev\u0161\u00edm pro &#8222;pou\u017eitelnost&#8220; v&nbsp;praxi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kurz <strong>Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/h2>\n\n\n\n<p>\u00dasp\u011b\u0161n\u00e1 absolventka zkou\u0161ky nejprve absolvovala na\u0161e \u0161kolen\u00ed <a href=\"https:\/\/digitalni-marketer.cz\/digitalni-marketing-dle-ecdl\/\">Digit\u00e1ln\u00ed marketing dle ECDL v&nbsp;rozsahu 40 hod<\/a>. Tento kurz je ur\u010den i pro za\u010d\u00e1te\u010dn\u00edky v&nbsp;oblasti digit\u00e1ln\u00edho marketingu. Proch\u00e1z\u00edme v\u011bci od \u00fapln\u00e9ho za\u010d\u00e1tku a postupn\u011b se prokous\u00e1v\u00e1me do hloubky jednotliv\u00fdch \u010d\u00e1st\u00ed digit\u00e1ln\u00edho marketingu (DM). Kurz byl rozd\u011blen do 5&nbsp;dn\u00ed po 8 hod. Prvn\u00ed den je v&nbsp;duchu <strong>\u00davodu do digit\u00e1ln\u00edho marketingu<\/strong> a to z&nbsp;jednoduch\u00e9ho d\u016fvodu &#8211; v&nbsp;digit\u00e1ln\u00edm marketingu je mnoho vazeb a \u010dinnost\u00ed, kter\u00e9 na sebe navazuj\u00ed nebo je pot\u0159eba je &#8222;synchronizovat&#8220;. Zb\u00fdvaj\u00edc\u00ed <strong>\u010dty\u0159i dny z&nbsp;celkov\u00fdch p\u011bti<\/strong> jsou pojaty tak, \u017ee se v\u017edy prob\u00edraj\u00ed jednotliv\u00e9 \u010d\u00e1sti DM:<\/p>\n\n\n\n<ul><li><strong>SEO a PPC<\/strong> &#8211; nejprve se proch\u00e1z\u00ed, co je to vlastn\u011b <strong>SEO,<\/strong> jak ho ch\u00e1pat, jak\u00e1 je dobr\u00e1 praxe. D\u00e1le se zam\u011b\u0159ujeme d\u016fkladn\u011b na webov\u00e9 str\u00e1nky, jejich optimalizaci p\u0159\u00edpadn\u011b funk\u010dnost, kterou pot\u0159ebujeme pro <strong>DM.<\/strong> V&nbsp;\u010d\u00e1sti <strong>PPC<\/strong> prob\u00edr\u00e1me z\u00e1kladn\u00ed v\u011bci &#8211; jako jak\u00e9 jsou vlastn\u011b mo\u017enosti, rozd\u011blen\u00ed a pojmy v&nbsp;oblasti <strong>PPC<\/strong> syst\u00e9m\u016f.<\/li><li><strong>E-mail marketing<\/strong> &#8211; jak by m\u011bl vypadat <strong>e-mail marketing v&nbsp;21.&nbsp;stolet\u00ed<\/strong>. Jeho mo\u017enosti, parametry \u010di strategie jak vlastn\u011b e-mail marketing uchopit. Nej\u010dast\u011bj\u0161\u00ed p\u0159\u00edklady si ukazujeme na n\u00e1stroji #1 <strong>MailChimp.<\/strong><\/li><li><strong>Firemn\u00ed str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> &#8211; a to jak z&nbsp;hlediska b\u011b\u017en\u00e9 spr\u00e1vy a jak soci\u00e1ln\u00ed s\u00edt\u011b uchopit, tak probereme i mo\u017enosti propagaci na soci\u00e1ln\u00edch s\u00edt\u00edch (<em>Facebook, Twitter<\/em>)<\/li><li><strong>Webov\u00e1 analytika<\/strong> &#8211; tato \u010d\u00e1st b\u00fdv\u00e1 v\u011bt\u0161inou pro \u00fa\u010dastn\u00edky \u0161kolen\u00ed &#8222;nejt\u011b\u017e\u0161\u00ed&#8220;, proto\u017ee zde se n\u00e1m zb\u00edh\u00e1 hromada dat, kter\u00e1 je pot\u0159eba n\u011bjak interpretovat a z\u00edskat z&nbsp;nich u\u017eite\u010dn\u00e9 a pot\u0159ebn\u00e9  informace. Tyto informace n\u00e1m pak pomohou se rozhodnout, jestli d\u011bl\u00e1me v\u011bci spr\u00e1vn\u011b, jak si na tom v&nbsp;r\u00e1mci digit\u00e1ln\u00edho marketingu stoj\u00edme, atd. Samoz\u0159ejm\u011b nejv\u011bt\u0161\u00ed \u010d\u00e1st tohoto dne je v\u011bnov\u00e1na n\u00e1stroji <strong>Google Analytics<\/strong>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dal\u0161\u00ed <strong>term\u00edny<\/strong> \u0161kolen\u00ed<\/h3>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu  <a href=\"mailto:info@poc-sluzba.cz\">info@poc-sluzba.cz<\/a>.\n\n\n\n<p>Pokud byste m\u011bli jak\u00e9koliv dotazy, pak se m\u016f\u017eete obr\u00e1tit p\u0159\u00edmo na lektora tohoto \u0161kolen\u00ed\/testera modulu Ing. Leopolda <strong>Podmol\u00edka<\/strong> &#8211; <a href=\"mailto:LPodmolik.ml@poc-sluzba.cz\">LPodmolik.ml@poc-sluzba.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minul\u00fd t\u00fdden jsme realizovali prvn\u00ed ECDL testov\u00e1n\u00ed pro modul M17 digit\u00e1ln\u00ed marketing. Na tomto modulu M17 jsme se p\u0159i p\u0159\u00edprav\u00e1ch pod\u00edleli jako spole\u010dnost i jako jednotliv\u00ed teste\u0159i. Rovnou m\u016f\u017eeme sd\u011blit, \u017ee prvn\u00ed testovan\u00fd \u00fa\u010dastn\u00edk, resp. \u00fa\u010dastnice, byla \u00fasp\u011b\u0161n\u00e1. Za co\u017e jsme velice r\u00e1di, proto\u017ee se jedn\u00e1 o prvn\u00ed \u00fasp\u011b\u0161nou absolventku mezin\u00e1rodn\u00ed zkou\u0161ky z&nbsp;digit\u00e1ln\u00edho marketingu dle&#8230;<\/p>\n","protected":false},"author":1,"featured_media":139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[32,45,8,16,14,46,17,18,47,48],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prvn\u00ed \u00fasp\u011b\u0161n\u00fd absolvent mezin\u00e1rodn\u00ed zkou\u0161ky z digit\u00e1ln\u00edho marketingu dle standard\u016f ECDL &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalni-marketer.cz\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prvn\u00ed \u00fasp\u011b\u0161n\u00fd absolvent mezin\u00e1rodn\u00ed zkou\u0161ky z digit\u00e1ln\u00edho marketingu dle standard\u016f ECDL &#187; Digit\u00e1ln\u00ed market\u00e9r\" \/>\n<meta property=\"og:description\" content=\"Minul\u00fd t\u00fdden jsme realizovali prvn\u00ed ECDL testov\u00e1n\u00ed pro modul M17 digit\u00e1ln\u00ed marketing. Na tomto modulu M17 jsme se p\u0159i p\u0159\u00edprav\u00e1ch pod\u00edleli jako spole\u010dnost i jako jednotliv\u00ed teste\u0159i. Rovnou m\u016f\u017eeme sd\u011blit, \u017ee prvn\u00ed testovan\u00fd \u00fa\u010dastn\u00edk, resp. \u00fa\u010dastnice, byla \u00fasp\u011b\u0161n\u00e1. Za co\u017e jsme velice r\u00e1di, proto\u017ee se jedn\u00e1 o prvn\u00ed \u00fasp\u011b\u0161nou absolventku mezin\u00e1rodn\u00ed zkou\u0161ky z&nbsp;digit\u00e1ln\u00edho marketingu dle...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalni-marketer.cz\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/\" \/>\n<meta property=\"og:site_name\" content=\"Digit\u00e1ln\u00ed market\u00e9r\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-12T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-25T10:14:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Prvni\u0301-u\u0301spe\u030cs\u030cny\u0301-absolvent-mezina\u0301rodni\u0301-zkous\u030cky-z-digita\u0301lni\u0301ho-marketingu-dle-standardu\u030a-ECDL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leopold Podmol\u00edk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leopold Podmol\u00edk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalni-marketer.cz\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalni-marketer.cz\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/\"},\"author\":{\"name\":\"Leopold Podmol\u00edk\",\"@id\":\"https:\/\/digitalni-marketer.cz\/#\/schema\/person\/8c5fba9b887f2d368019e8e390f93469\"},\"headline\":\"Prvn\u00ed \u00fasp\u011b\u0161n\u00fd absolvent mezin\u00e1rodn\u00ed zkou\u0161ky z&nbsp;digit\u00e1ln\u00edho marketingu dle standard\u016f ECDL\",\"datePublished\":\"2018-12-12T23:00:00+00:00\",\"dateModified\":\"2021-08-25T10:14:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalni-marketer.cz\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/\"},\"wordCount\":781,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digitalni-marketer.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/digitalni-marketer.cz\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalni-marketer.cz\/wp-content\/uploads\/sites\/4\/2021\/08\/Prvni\u0301-u\u0301spe\u030cs\u030cny\u0301-absolvent-mezina\u0301rodni\u0301-zkous\u030cky-z-digita\u0301lni\u0301ho-marketingu-dle-standardu\u030a-ECDL.jpg\",\"keywords\":[\"Digit\u00e1ln\u00ed marketing dle ECDL\",\"E-mail marketing\",\"ECDL\",\"facebook\",\"Google\",\"M17\",\"ppc\",\"seo\",\"Soci\u00e1ln\u00ed s\u00edt\u011b\",\"zkou\u0161ka\"],\"articleSection\":[\"Obecn\u00e9 novinky\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalni-marketer.cz\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/\",\"url\":\"https:\/\/digitalni-marketer.cz\/prvni-uspesny-absolvent-mezinarodni-zkousky-z-digitalniho-marketingu-dle-standardu-ecdl\/\",\"name\":\"Prvn\u00ed \u00fasp\u011b\u0161n\u00fd absolvent mezin\u00e1rodn\u00ed zkou\u0161ky z digit\u00e1ln\u00edho marketingu dle standard\u016f ECDL &#187; 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