{"id":87,"date":"2019-01-28T00:00:00","date_gmt":"2019-01-27T23:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2019\/01\/28\/skoleni-digitalni-marketing-dle-ecdl-od-brezna-2019\/"},"modified":"2021-08-25T12:09:45","modified_gmt":"2021-08-25T10:09:45","slug":"skoleni-digitalni-marketing-dle-ecdl-od-brezna-2019","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/skoleni-digitalni-marketing-dle-ecdl-od-brezna-2019\/","title":{"rendered":"\u0160kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL od b\u0159ezna 2019"},"content":{"rendered":"\n

Za v\u00edce jak m\u011bs\u00edc n\u00e1m za\u010d\u00edn\u00e1 dal\u0161\u00ed term\u00edn \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL<\/strong>. Proto je dobr\u00e9 si p\u0159ipomenout z\u00e1kladn\u00ed informace a doplnit, jak\u00e9 nov\u00e9 informace se na kurzu v Brn\u011b dozv\u00edte. <\/p>\n\n\n\n

Z\u00e1kladn\u00ed informace o term\u00ednu \u0161kolen\u00ed<\/h2>\n\n\n\n

Jedn\u00e1 se o 5 denn\u00ed \u0161kolen\u00ed<\/strong>, kter\u00e9 je v\u017edy 1x t\u00fddn\u011b<\/strong> tak, aby byl \u010das v\u0161echny informace vst\u0159ebat a p\u0159\u00edpadn\u011b rovnou aplikovat a v dal\u0161\u00edm v\u00fdukov\u00e9m dnu probrat. M\u00e1me takovou dobrou zku\u0161enost, \u017ee b\u011bhem t\u00fddne si \u010dasto \u00fa\u010dastn\u00edci rovnou vyzkou\u0161\u00ed n\u011bjakou novinku. Typicky si \u00fa\u010dastn\u00edci zaregistruj\u00ed Google Search Console<\/strong> po 2. dni, kdy se prob\u00edr\u00e1 SEO<\/strong>, a pak dal\u0161\u00ed den ji\u017e analyzujeme jejich konkr\u00e9tn\u00ed data.<\/p>\n\n\n\n

To je jeden z p\u0159\u00edklad\u016f, kdy se sna\u017e\u00edme vytvo\u0159it \u0161kolen\u00ed Digit\u00e1ln\u00edho marketingu dle ECDL <\/strong>co nejv\u00edce prakticky, jak na uk\u00e1zk\u00e1ch z na\u0161\u00ed praxe – d\u00edky na\u0161\u00ed IT divize VisionsLabs<\/a>, tak na datech \u00fa\u010dastn\u00edk\u016f (neboj\u00edme se analyzovat \u010derstv\u00e1 data \ud83d\ude09<\/em> )<\/p>\n\n\n\n

Standardn\u00ed obsah kurzu najdete na str\u00e1nce Kurz dle ECDL<\/a>. Pokud by v\u00e1s samoz\u0159ejm\u011b zaj\u00edmali detailn\u011bj\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se kurzu, pak se m\u016f\u017eete obr\u00e1tit p\u0159\u00edmo na lektora – Ing. Leopolda Podmol\u00edka, MBA<\/a>.<\/p>\n\n\n\n

Term\u00edn<\/strong> Digit\u00e1ln\u00edho marketingu dle ECDL<\/h3>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu info@poc-sluzba.cz<\/a>.\n\n\n\n

Jak\u00e9 novinky p\u0159ineseme v r\u00e1mci \u0161kolen\u00ed?
<\/h2>\n\n\n\n

Je u n\u00e1s ji\u017e standardem, \u017ee neust\u00e1le inovujeme na\u0161e \u0161kolen\u00ed, proto\u017ee tato oblast je velmi dynamick\u00e1 – to co plat\u00ed dnes, tak z\u00edtra nemus\u00ed. Jak\u00fdkoliv „gigant“ Google<\/strong>, Facebook<\/strong> \u010di „n\u00e1\u0161“ Seznam<\/strong> m\u016f\u017ee v podstat\u011b ze dne na den p\u0159edstavit n\u011bjakou novinku a my se mus\u00edme p\u0159izp\u016fsobit. <\/p>\n\n\n\n

Tak\u017ee krom\u011b tohoto „standardn\u00edho“ procesu budeme p\u0159edn\u00e1\u0161ky na jednotliv\u00e1 \u0161kolen\u00ed dopl\u0148ovat i o novinky z konferenc\u00ed, na kter\u00fdch budeme. Kompletn\u00ed seznam konferenc\u00ed a akc\u00ed v roce 2019<\/strong>, kter\u00e9 nav\u0161t\u00edv\u00edme, najdete na webu VisionsLabs<\/strong> zde<\/a>. Zde v\u00e1m „pouze“ vybereme ty konference, kter\u00e9 budou prob\u00edhat t\u011bsn\u011b p\u0159ed nebo b\u011bhem na\u0161eho \u0161kolen\u00ed.<\/p>\n\n\n\n

Konference Reshoper<\/strong> 2019<\/h3>\n\n\n\n
\"ReShoper
ReShoper 2019<\/figcaption><\/figure><\/div>\n\n\n\n

Tato konference je ur\u010dena pro z\u00e1jemce \u010di pracovn\u00edky v oblasti e-commerce<\/strong> neboli e-shop\u016f<\/strong>. Obecn\u011b se d\u00e1 \u0159\u00edci, \u017ee se zde budou prob\u00edrat t\u00e9mata t\u00fdkaj\u00edc\u00ed se online prodeje \u2013 digit\u00e1ln\u00ed marketing, branding<\/strong> \u010di e-shopov\u00e9 \u0159e\u0161en\u00ed<\/strong>. Na detailn\u00ed program se m\u016f\u017eete pod\u00edvat na str\u00e1nk\u00e1ch https:\/\/www.reshoper.cz\/cs\/konference\/<\/a> . D\u016fle\u017eit\u00e9 je je\u0161t\u011b zm\u00ednit, \u017ee akce ReShoper<\/strong> nen\u00ed pouze konference, kter\u00e1 je placen\u00e1, ale taky veletrh, kter\u00fd je zdarma a budou zde m\u00edt st\u00e1nky r\u016fzn\u00e9 spole\u010dnosti, kter\u00e9 maj\u00ed n\u011bco spole\u010dn\u00e9ho s e-commerce<\/strong>.<\/p>\n\n\n\n

\n
\n

Datum<\/h4>\n\n\n\n

29.1. 2019<\/p>\n<\/div>\n\n\n\n

\n

M\u00edsto<\/h4>\n\n\n\n

V\u00fdstavi\u0161t\u011b Let\u0148any, Praha<\/p>\n<\/div>\n\n\n\n

\n

Vstupenky<\/h4>\n\n\n\n

Konference \u2013 2 990,-K\u010d
\nVeletrh \u2013 zdarma<\/p>\n<\/div>\n<\/div>\n\n\n\n

WordCamp<\/strong> Prague 2019<\/h3>\n\n\n\n
\"WordCamp
WordCamp Prague 2019<\/figcaption><\/figure><\/div>\n\n\n\n

Konference WordCamp<\/strong> je na\u0161e velmi obl\u00edben\u00e1, proto\u017ee se jedn\u00e1 o \u201csm\u011bs\u201d p\u0159edn\u00e1\u0161ek a informac\u00ed jak ze sv\u011bta WordPress,<\/strong> tak i z marketingu \u010di dal\u0161\u00edch oblast\u00ed. U\u017e to bude na\u0161e n\u011bkolik\u00e1t\u00e1 \u00fa\u010dast na t\u00e9to konferenci a to jak v Praze, tak i v Brn\u011b. Naposledy jsme byli v Brn\u011b v roce 2017, a shrnut\u00ed dojm\u016f a informac\u00ed jsme uve\u0159ejnili v \u010dl\u00e1nku<\/a>. Praha a Brno<\/strong> se v\u017edy p\u011bkn\u011b st\u0159\u00eddaj\u00ed \u2013 Praha je v prvn\u00ed polovin\u011b roku a Brno je v druh\u00e9 polovin\u011b.<\/p>\n\n\n\n

Op\u011bt se m\u016f\u017eeme t\u011b\u0161it na takov\u00e1 jm\u00e9na jako je Pavel Ungr<\/strong> (SEO<\/em>), Petra Dolej\u0161ov\u00e1<\/strong> (Pr\u00e1vo<\/em>) a dal\u0161\u00ed.<\/p>\n\n\n\n

\n
\n

Datum<\/h4>\n\n\n\n

23.2. 2019<\/p>\n<\/div>\n\n\n\n

\n

M\u00edsto<\/h4>\n\n\n\n

V\u0160E Praha<\/p>\n<\/div>\n\n\n\n

\n

Vstupenky<\/h4>\n\n\n\n

Konference \u2013 499,-K\u010d<\/p>\n<\/div>\n<\/div>\n\n\n\n

Konference Marketing festival <\/strong>2019 Praha<\/h3>\n\n\n\n

Marketing festival<\/strong> je jedna z nejv\u011bt\u0161\u00edch akc\u00ed \npo\u0159\u00e1dan\u00fdch u n\u00e1s. Jej\u00ed dosah je mezin\u00e1rodn\u00ed a tomu i odpov\u00edd\u00e1 forma \np\u0159edn\u00e1\u0161ek, kter\u00e9 jsou vedeny na velk\u00e9m jevi\u0161ti v anglick\u00e9m jazyce. \nKonkr\u00e9tn\u00ed program naleznete na webov\u00fdch str\u00e1nk\u00e1ch https:\/\/www.marketingfestival.cz\/cs\/<\/a>.\n P\u0159edn\u00e1\u0161ky a informace \u201cpod\u00e1van\u00e9\u201d na t\u00e9to konferenci jsou v\u017edy \n\u201cv\u00fd\u017eivn\u00e9\u201d a inspiruj\u00edc\u00ed. Tomu i odpov\u00edd\u00e1 cena t\u00e9to jednodenn\u00ed konference\n a to 6 990 K\u010d.<\/p>\n\n\n\n

\n
\n

Datum<\/h4>\n\n\n\n

22.3. 2019<\/p>\n<\/div>\n\n\n\n

\n

M\u00edsto<\/h4>\n\n\n\n

Kongresov\u00e9 centrum Praha<\/p>\n<\/div>\n\n\n\n

\n

Vstupenky<\/h4>\n\n\n\n

6 990 K\u010d<\/p>\n<\/div>\n<\/div>\n\n\n\n

Czech On-line Expo<\/strong><\/h3>\n\n\n\n

Na t\u00e9to akci Czech On-line Expo<\/strong> jsme je\u0161t\u011b nebyli, \ntak\u017ee to bude letos poprv\u00e9. Program je rozd\u011blen do n\u011bkolika \u201cpod\u201d \nsummit\u016f v\u017edy zam\u011b\u0159en\u00fdch na jednotliv\u00e9 odv\u011btv\u00ed jako nap\u0159. SEO \n\u010di Logistika. Soub\u011b\u017en\u011b tak pob\u011b\u017e\u00ed p\u0159edn\u00e1\u0161ky na 10 m\u00edstech paraleln\u011b. \nA z\u00e1kladn\u00ed cena je zat\u00edm st\u00e1le velmi \u201cp\u0159ita\u017eliv\u00e1\u201d. V\u00edce o programu \nna webu https:\/\/www.czechonlineexpo.cz\/<\/a>.<\/p>\n\n\n\n

\n
\n

Datum<\/h4>\n\n\n\n

a 30.3. 2019<\/p>\n<\/div>\n\n\n\n

\n

M\u00edsto<\/h4>\n\n\n\n

V\u00fdstavi\u0161t\u011b Praha Hole\u0161ovice <\/p>\n<\/div>\n\n\n\n

\n

Vstupenky<\/h4>\n\n\n\n

Z\u00e1kladn\u00ed: 249 K\u010d (do 31.1.)
\nVIP: 1 799 K\u010d (do 31.1.)<\/p>\n<\/div>\n<\/div>\n\n\n\n

Ze v\u0161ech zv\u00fd\u0161e zm\u00edn\u011bn\u00fdch konferenc\u00ed \u010di akc\u00ed budeme jak p\u0159in\u00e1\u0161et zaj\u00edmav\u00e9 informace pr\u016fb\u011b\u017en\u011b, tak samoz\u0159ejm\u011b i v r\u00e1mci na\u0161eho \u0161kolen\u00ed. Tak\u017ee se m\u00e1te na co t\u011b\u0161it. Je\u0161t\u011b p\u00e1r m\u00edst zb\u00fdv\u00e1, tak nev\u00e1hejte a p\u0159ihlaste se.<\/p>\n\n\n\n

Mo\u017enosti financov\u00e1n\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f<\/h2>\n\n\n\n

Mo\u017en\u00e1 jste sly\u0161eli o mo\u017enosti financov\u00e1n\u00ed prost\u0159ednictv\u00ed projektu POVEZ II<\/strong>, co\u017e je projekt \u00da\u0159adu pr\u00e1ce \u010cR<\/strong>, kter\u00fd umo\u017e\u0148uje vzd\u011bl\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f za \u00fa\u010delem zv\u00fd\u0161en\u00ed jejich kvalifikace. A pr\u00e1v\u011b tento kurz spl\u0148uje po\u017eadavky na to aby mohl b\u00fdt financov\u00e1n prost\u0159ednictv\u00edm tohoto projektu. Co je pot\u0159eba ? Podat si \u017e\u00e1dost na \u00da\u0159adu pr\u00e1ce \u010cR<\/strong>. Informace o projektu najdete na str\u00e1nk\u00e1ch MPSV<\/strong> – https:\/\/portal.mpsv.cz\/upcr\/esf\/projekty_v_realizaci\/celorep\/povez-ii\/<\/a> a p\u0159\u00edpadn\u00e9 dokumenty pro (zat\u00edm) posledn\u00ed v\u00fdzvu III <\/strong>zde – https:\/\/portal.mpsv.cz\/upcr\/esf\/projekty_v_realizaci\/celorep\/povez-ii\/vyzva-iii\/<\/a> . A pokud V\u00e1m bude \u017e\u00e1dost schv\u00e1lena (v\u011bt\u0161inou trv\u00e1 schv\u00e1len\u00ed cca 30 dn\u00ed<\/em>), tak m\u016f\u017eete m\u00edt proplaceno 85% ceny \u0161kolen\u00ed<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Za v\u00edce jak m\u011bs\u00edc n\u00e1m za\u010d\u00edn\u00e1 dal\u0161\u00ed term\u00edn \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL. Proto je dobr\u00e9 si p\u0159ipomenout z\u00e1kladn\u00ed informace a doplnit, jak\u00e9 nov\u00e9 informace se na kurzu v Brn\u011b dozv\u00edte. Z\u00e1kladn\u00ed informace o term\u00ednu \u0161kolen\u00ed Jedn\u00e1 se o 5 denn\u00ed \u0161kolen\u00ed, kter\u00e9 je v\u017edy 1x t\u00fddn\u011b tak, aby byl \u010das v\u0161echny informace vst\u0159ebat a p\u0159\u00edpadn\u011b…<\/p>\n","protected":false},"author":1,"featured_media":138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[49,11],"tags":[41,32,14,3,50,44,51],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-konference","category-obecne-novinky","tag-brno","tag-digitalni-marketing-dle-ecdl","tag-google","tag-konference","tag-podmolik","tag-povez-ii","tag-terminy-skoleni"],"yoast_head":"\n\u0160kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL od b\u0159ezna 2019 » Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"Od B\u0159ezna 2019 za\u010d\u00edn\u00e1 dal\u0161\u00ed term\u00edn \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL v Brn\u011b. 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