{"id":96,"date":"2019-05-07T00:00:00","date_gmt":"2019-05-06T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2019\/05\/07\/koho-sledovat-na-socialnich-sitich-v-ramci-digitalniho-marketingu\/"},"modified":"2021-08-25T12:02:52","modified_gmt":"2021-08-25T10:02:52","slug":"koho-sledovat-na-socialnich-sitich-v-ramci-digitalniho-marketingu","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/koho-sledovat-na-socialnich-sitich-v-ramci-digitalniho-marketingu\/","title":{"rendered":"Koho sledovat na soci\u00e1ln\u00edch s\u00edt\u00edch v&nbsp;r\u00e1mci digit\u00e1ln\u00edho marketingu?"},"content":{"rendered":"\n<p>Skoro na ka\u017ed\u00e9m kurzu \u010di \u0161kolen\u00ed padne ot\u00e1zka &#8211; &#8222;Koho sledovat v&nbsp;r\u00e1mci digit\u00e1ln\u00edho marketingu?&#8220;. Tento \u010dl\u00e1nek je tak takov\u00fdm shrnut\u00edm na\u0161\u00ed odpov\u011bdi, kter\u00e1 v\u011bt\u0161inou sm\u011b\u0159uje na odkazy na soci\u00e1ln\u00ed s\u00edt\u011b jednotliv\u00fdch firem \u010di osob.<\/p>\n\n\n\n<p>Aby se dalo v&nbsp;tomto \u010dl\u00e1nku l\u00e9pe orientovat, rozd\u011blili jsme ho dle jednotliv\u00fdch t\u00e9mat, pokud to bylo mo\u017en\u00e9. S&nbsp;t\u00edm, \u017ee nejd\u0159\u00edve za\u010d\u00edn\u00e1me s&nbsp;odkazy na <strong>Twitterov\u00e9<\/strong> \u00fa\u010dty, kter\u00e9 m\u016f\u017eete jednodu\u0161e sledovat a na konec jsme p\u0159idali p\u00e1r <strong>Facebookov\u00fdch<\/strong> skupin, kam se m\u016f\u017eete p\u0159ipojit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koho sledovat v&nbsp;r\u00e1mci SEO<\/h2>\n\n\n\n<p>Na \u010desk\u00e9m Twitteru lze sledovat docela hodn\u011b \u00fa\u010dt\u016f, kter\u00e9 v\u00e1m mohou pom\u00e1hat udr\u017eovat va\u0161i informace o SEO &#8222;aktu\u00e1ln\u00ed&#8220;, tak\u017ee jsme vybrali jen p\u00e1r \u00fa\u010dt\u016f, kter\u00e9 n\u00e1m p\u0159ijdou neju\u017eite\u010dn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/\" target=\"_blank\">https:\/\/twitter.com\/<\/a><a href=\"https:\/\/twitter.com\/seobrno\">seobrno<\/a> <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/PavelUngr\" target=\"_blank\">https:\/\/twitter.com\/PavelUngr<\/a> <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/SEOloger\" target=\"_blank\">https:\/\/twitter.com\/SEOloger<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/filippodstavec\" target=\"_blank\">https:\/\/twitter.com\/filippodstavec<\/a> <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/hledani_seznam\" target=\"_blank\">https:\/\/twitter.com\/hledani_seznam<\/a> <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/neologyc\" target=\"_blank\">https:\/\/twitter.com\/neologyc<\/a> <\/li><li><a href=\"https:\/\/twitter.com\/googlewmc\">https:\/\/twitter.com\/googlewmc<\/a> [EN]<\/li><\/ul>\n\n\n\n<p>Jsou zde zastoupeni jak z&nbsp;<strong>Google,<\/strong> tak ze <strong>Seznamu<\/strong>, co\u017e n\u00e1s z&nbsp;hlediska <strong>SEO<\/strong>  v&nbsp;\u010cesk\u00e9 republice zaj\u00edm\u00e1 nejv\u00edce &#8211; sou\u010dasn\u011b zde m\u00e1me tak\u00e9 mnoho odborn\u00edk\u016f. Zde bych mo\u017en\u00e1 vyp\u00edchl Filipa <strong>Podstavce,<\/strong> jako autora skv\u011bl\u00e9ho n\u00e1stroje <a rel=\"noreferrer noopener\" aria-label=\"Marketing miner (opens in a new tab)\" href=\"https:\/\/www.marketingminer.com\" target=\"_blank\">Marketing miner<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koho sledovat v&nbsp;r\u00e1mci PPC<\/h2>\n\n\n\n<p>S t\u00e9matem <strong>PPC<\/strong> tak\u00e9 nen\u00ed probl\u00e9m na \u010desk\u00e9m <strong>Twitter\u016f<\/strong>. M\u016f\u017eete zde sledovat osoby jak ze <strong>Seznamu<\/strong> (resp. <strong>SKliku<\/strong>), tak z&nbsp;<strong>Google<\/strong>. <\/p>\n\n\n\n<ul><li> <a href=\"https:\/\/twitter.com\/robertstipek\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">https:\/\/twitter.com\/robertstipek<\/a> <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/marketakabat\" target=\"_blank\">https:\/\/twitter.com\/marketakabat<\/a>  <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/velechovsky\" target=\"_blank\">https:\/\/twitter.com\/velechovsky<\/a> (z&nbsp;SKlik) <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/vetrovka\" target=\"_blank\">https:\/\/twitter.com\/vetrovka<\/a> (Google tren\u00e9r) <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/janzdarsa\" target=\"_blank\">https:\/\/twitter.com\/janzdarsa<\/a> (Google) <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Koho sledovat v&nbsp;r\u00e1mci e-mail marketingu?<\/h2>\n\n\n\n<p>U e-mail marketingu ji\u017e nast\u00e1v\u00e1 trochu &#8222;v\u011bt\u0161\u00ed&#8220; o\u0159\u00ed\u0161ek koho sledovat, ale najdou se minim\u00e1ln\u011b dv\u011b osobnosti, kter\u00e9 stoj\u00ed za to sledovat.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/twitter.com\/jakubcizmar\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">https:\/\/twitter.com\/jakubcizmar<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/pavelpola\" target=\"_blank\">https:\/\/twitter.com\/pavelpola<\/a> <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/Mailchimp\" target=\"_blank\">https:\/\/twitter.com\/Mailchimp<\/a><\/li><\/ul>\n\n\n\n<p>Nakonec jsme je\u0161t\u011b p\u0159idali samotn\u00fd TW \u00fa\u010det od e-mail marketingov\u00e9ho n\u00e1stroje \u010d\u00edslo 1 &#8211; <strong>MailChimp<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koho sledovat v&nbsp;r\u00e1mci dal\u0161\u00edch t\u00e9mat?<\/h2>\n\n\n\n<p>Nyn\u00ed p\u0159id\u00e1me trochu &#8222;mixu&#8220; dal\u0161\u00edch t\u00e9mat z&nbsp;<strong>digit\u00e1ln\u00edho marketingu<\/strong>, kde ji\u017e nesledujeme v\u00edce &#8222;podobn\u00fdch&#8220; \u00fa\u010dt\u016f, ale sp\u00ed\u0161e jednotlivce.<\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/Jan_Kvasnicka\" target=\"_blank\">https:\/\/twitter.com\/Jan_Kvasnicka<\/a> (UX) <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/MichalPastier\" target=\"_blank\">https:\/\/twitter.com\/MichalPastier<\/a> (Brand) <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/Shoptet\" target=\"_blank\">https:\/\/twitter.com\/Shoptet<\/a> (E-shopy) <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/machal\" target=\"_blank\">https:\/\/twitter.com\/machal<\/a> (Rychlost web\u016f) <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/spazef0rze\" target=\"_blank\">https:\/\/twitter.com\/spazef0rze<\/a> (Bezpe\u010dnost) <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/DolejsovaPetra\" target=\"_blank\">https:\/\/twitter.com\/DolejsovaPetra<\/a> (Pr\u00e1vo v&nbsp;marketingu) <\/li><\/ul>\n\n\n\n<p>Jde opravdu o r\u016fznorodou skupinu, kde si v\u017edy n\u011bco najdete, co je dobr\u00e9 v\u011bd\u011bt. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A co sledovat na Facebooku?<\/h2>\n\n\n\n<p>Abychom nezapomn\u011bli na nejv\u011bt\u0161\u00ed soci\u00e1ln\u00ed s\u00edt, dopl\u0148ujeme i seznam skupin, kde se bu\u010f \u0159e\u0161\u00ed jednotliv\u00e1, konkr\u00e9tn\u00ed, t\u00e9mata nebo se jedn\u00e1 o  &#8222;v\u00edce \u00fa\u010delov\u00e9&#8220; skupiny.<\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" aria-label=\"https:\/\/www.facebook.com\/groups\/seocz\/  (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/groups\/seocz\/\" target=\"_blank\">https:\/\/www.facebook.com\/groups\/seocz\/ <\/a>(SEOloger)<\/li><li><a rel=\"noreferrer noopener\" aria-label=\"https:\/\/www.facebook.com\/groups\/270517053153378\/  (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/groups\/270517053153378\/\" target=\"_blank\">https:\/\/www.facebook.com\/groups\/270517053153378\/ <\/a> (PPC specialist\u00e9)<\/li><li><a rel=\"noreferrer noopener\" aria-label=\"https:\/\/www.facebook.com\/groups\/754320924642516\/ (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/groups\/754320924642516\/\" target=\"_blank\">https:\/\/www.facebook.com\/groups\/754320924642516\/<\/a> (Holky z&nbsp;marketingu)<\/li><li><a rel=\"noreferrer noopener\" aria-label=\"https:\/\/www.facebook.com\/groups\/wordpress.diskuze\/ (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/groups\/wordpress.diskuze\/\" target=\"_blank\">https:\/\/www.facebook.com\/groups\/wordpress.diskuze\/<\/a> (WordPress diskuze)<\/li><\/ul>\n\n\n\n<p>U Facebookov\u00e9 skupiny <strong>Holky z&nbsp;marketingu<\/strong> nem\u016f\u017eeme potvrdit jak\u00e9 informace zde p\u0159esn\u011b jsou, proto\u017ee zat\u00edm nem\u00e1me v&nbsp;t\u00fdmu d\u00edvku\/sle\u010dnu\/mladou pan\u00ed, kter\u00e1 by mohla b\u00fdt sou\u010d\u00e1st\u00ed t\u00e9to skupiny, ale \u010dasto jsme o t\u00e9to skupin\u011b sly\u0161eli. U <strong>WordPress<\/strong> skupiny by se mohlo zd\u00e1t, \u017ee se zde \u0159e\u0161\u00ed pouze nejpopul\u00e1rn\u011bj\u0161\u00ed CMS <strong>WordPress<\/strong>, ale \u010dasto se zde \u0159e\u0161\u00ed i ostatn\u00ed ot\u00e1zky v&nbsp;r\u00e1mci digit\u00e1ln\u00edho marketingu. <\/p>\n\n\n\n<p>I takov\u00e9 informace p\u0159ed\u00e1v\u00e1me na na\u0161em \u0161kolen\u00ed <strong><a href=\"https:\/\/digitalni-marketer.cz\/digitalni-marketing-dle-ecdl\/\">Digit\u00e1ln\u00ed marketing dle ECDL.<\/a><\/strong>  Douf\u00e1m, \u017ee brzy se uvid\u00edme \ud83d\ude42<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skoro na ka\u017ed\u00e9m kurzu \u010di \u0161kolen\u00ed padne ot\u00e1zka &#8211; &#8222;Koho sledovat v&nbsp;r\u00e1mci digit\u00e1ln\u00edho marketingu?&#8220;. Tento \u010dl\u00e1nek je tak takov\u00fdm shrnut\u00edm na\u0161\u00ed odpov\u011bdi, kter\u00e1 v\u011bt\u0161inou sm\u011b\u0159uje na odkazy na soci\u00e1ln\u00ed s\u00edt\u011b jednotliv\u00fdch firem \u010di osob. Aby se dalo v&nbsp;tomto \u010dl\u00e1nku l\u00e9pe orientovat, rozd\u011blili jsme ho dle jednotliv\u00fdch t\u00e9mat, pokud to bylo mo\u017en\u00e9. S&nbsp;t\u00edm, \u017ee nejd\u0159\u00edve za\u010d\u00edn\u00e1me&#8230;<\/p>\n","protected":false},"author":1,"featured_media":135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[45,16,17,18,47,56,19],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Koho sledovat na soci\u00e1ln\u00edch s\u00edt\u00edch v r\u00e1mci digit\u00e1ln\u00edho marketingu? &#187; Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"\u010cast\u00e1 ot\u00e1zka na na\u0161ich \u0161kolen\u00ed a kurzech digit\u00e1ln\u00edho marketingu - Koho sledovat na soci\u00e1ln\u00edch s\u00edt\u00edch v r\u00e1mci digit\u00e1ln\u00edho marketingu? 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