{"id":98,"date":"2019-10-10T00:00:00","date_gmt":"2019-10-09T22:00:00","guid":{"rendered":"https:\/\/dm.visionslabs.io\/2019\/10\/10\/kurzy-digitalniho-marketingu-na-podzim-2019\/"},"modified":"2021-08-25T12:02:20","modified_gmt":"2021-08-25T10:02:20","slug":"kurzy-digitalniho-marketingu-na-podzim-2019","status":"publish","type":"post","link":"https:\/\/digitalni-marketer.cz\/kurzy-digitalniho-marketingu-na-podzim-2019\/","title":{"rendered":"Kurzy Digit\u00e1ln\u00edho marketingu na podzim 2019"},"content":{"rendered":"\n

V\u010dera n\u00e1m za\u010dal ji\u017e 3. leto\u0161n\u00ed term\u00edn \u0161kolen\u00ed <\/a>Digit\u00e1ln\u00ed marketing dle ECDL<\/a><\/strong> v Pardubic\u00edch<\/strong>. A pokra\u010duje n\u00e1m tak tradi\u010dn\u011b „vzd\u011bl\u00e1vac\u00ed“ podzim, kdy m\u00e1me v\u011bt\u0161inou nejv\u00edce \u0161kolen\u00ed , kurz\u016f \u010di semin\u00e1\u0159\u016f na t\u00e9ma digit\u00e1ln\u00edho marketingu. Minul\u00fd a p\u0159\u00ed\u0161t\u00ed t\u00fdden m\u00e1me semin\u00e1\u0159e<\/a> na t\u00e9ma digit\u00e1ln\u00edho marketingu v P\u0159erov\u011b<\/strong> resp. pro \u010dleny OHK P\u0159erov<\/a>. Dal\u0161\u00ed term\u00edn kompletn\u00edho \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL<\/strong> – ji\u017e 4. leto\u0161n\u00ed term\u00edn – n\u00e1s \u010dek\u00e1 od listopadu v Brn\u011b<\/strong>.<\/p>\n\n\n\n

Co je nov\u00e9ho v na\u0161em \u0161kolen\u00ed?<\/h2>\n\n\n\n

Tuto ot\u00e1zku si zajist\u00e9 mus\u00edte pokl\u00e1dat v\u0161ichni – co se m\u011bn\u00ed v oblasti digit\u00e1ln\u00edho marketingu? Odpov\u011b\u010f je jednoduch\u00e1 v podstat\u011b denn\u011b jsou nov\u00e9 informace z jednotliv\u00fdch oblast\u00ed, kter\u00e9 „spadaj\u00ed“ pod digit\u00e1ln\u00ed marketing. Proto i na\u0161e \u0161kolen\u00ed je koncipov\u00e1no tak, \u017ee nikdy netiskneme na\u0161im \u00fa\u010dastn\u00edk\u016fm v\u0161echny slide dop\u0159edu, proto\u017ee v\u017edy se sna\u017e\u00edme m\u00edt obsah dan\u00e9 p\u0159edn\u00e1\u0161ky pokud mo\u017eno co nejaktu\u00e1ln\u011bj\u0161\u00ed. \u0160kolen\u00ed je v rozsahu 5 dn\u016f, v\u011bt\u0161inou jednou t\u00fddn\u011b, tak\u017ee celkov\u011b prob\u00edh\u00e1 v 5 t\u00fddnech, co\u017e skoro ur\u010dit\u011b znamen\u00e1, \u017ee se objev\u00ed n\u011bjak\u00e9 novinky \ud83d\ude42 <\/p>\n\n\n\n

Nemus\u00ed to b\u00fdt v\u017edy \u00fapln\u011b z\u00e1sadn\u00ed novinky, ale v\u017edy n\u00e1m mohou pozitivn\u011b \u010di negativn\u011b ovlivnit na\u0161i strategii v digit\u00e1ln\u00edm marketingu. Zrovna minul\u00fd t\u00fdden padlo rozhodnut\u00ed, kter\u00e9 se t\u00fdk\u00e1 GDPR resp. e-Privacy – viz web UOOU<\/a>. Tak\u017ee v\u0161echny takov\u00e9 zm\u011bny\/novinky se sna\u017e\u00edme zapracovat do aktu\u00e1ln\u00edho term\u00ednu kurzu Digit\u00e1ln\u00edho marketingu dle ECDL.<\/p>\n\n\n\n

\n
<\/div>\n<\/div>
\u00da\u010dastnice kurzu Digit\u00e1ln\u00ed marketing dle ECDL v Pardubic\u00edch<\/figcaption><\/figure>\n\n\n\n

Pro\u010d je kurz digit\u00e1ln\u00edho marketingu jedenkr\u00e1t t\u00fddn\u011b?<\/h2>\n\n\n\n

Tuto ot\u00e1zku dost\u00e1v\u00e1me pom\u011brn\u011b \u010dasto v souvislosti s kurzem Digit\u00e1ln\u00ed marketing dle ECDL<\/strong>. D\u016fvod je jasn\u00fd a to \u010das, kdy chceme, aby na\u0161i \u00fa\u010dastn\u00edci \u0161kolen\u00ed m\u011bli mo\u017enost si nov\u00e9 informace ov\u011b\u0159it, \u010di si nov\u00e9 znalosti vyzkou\u0161et a rovnou z\u00edskat n\u011bjak\u00e9 v\u00fdsledky a ty pak m\u016f\u017eeme probrat na dal\u0161\u00ed p\u0159edn\u00e1\u0161ce. <\/p>\n\n\n\n

Typick\u00fd p\u0159\u00edklad v r\u00e1mci druh\u00e9ho dne, kdy se zam\u011b\u0159ujeme na SEO<\/strong> a ukazujeme si d\u016fle\u017eit\u00fd n\u00e1stroj Google Search Console<\/strong>, kde m\u00e1me jedin\u00e9 re\u00e1ln\u00e9 v\u00fdsledky „v\u00fdkonu“ na\u0161eho webu v r\u00e1mci vyhled\u00e1v\u00e1n\u00ed Google<\/strong>. V\u011bt\u0161inou \u00fa\u010dastn\u00edci nemaj\u00ed tuto slu\u017ebu z\u0159\u00edzenou pro sv\u00e9 webov\u00e9 str\u00e1nky, tak\u017ee je \u0161koda, \u017ee nem\u016f\u017eeme analyzovat jejich data. To v praxi znamen\u00e1, \u017ee tento den probereme n\u00e1stroj na uk\u00e1zkov\u00fdch p\u0159\u00edkladech (n\u011bkolika webech) a pot\u00e9 maj\u00ed \u00fa\u010dastn\u00edci \u010das si slu\u017ebu z\u0159\u00eddit. A pr\u00e1v\u011b ten t\u00fdden v\u011bt\u0161inou sta\u010d\u00ed, aby \u00fa\u010dastn\u00edci kurzu m\u011bli data o sv\u00e9m webu. Na n\u00e1sleduj\u00edc\u00ed p\u0159edn\u00e1\u0161ce pak m\u016f\u017eeme proj\u00edt a okomentovat p\u0159\u00edmo jejich data. A to je pr\u00e1v\u011b p\u0159idan\u00e1 hodnota na\u0161eho kurzu Digit\u00e1ln\u00ed marketing dle ECDL<\/strong>, \u017ee se krom\u011b teorie sna\u017e\u00edme prom\u00edtnout nov\u00e9 znalosti\/dovednosti do praxe a pracovat p\u0159\u00edmo s daty \u00fa\u010dastn\u00edk\u016f kurzu. <\/p>\n\n\n\n

Term\u00edny dal\u0161\u00edch term\u00edn\u016f kurzu Digit\u00e1ln\u00ed marketing dle ECDL<\/strong><\/h2>\n\n\nAktu\u00e1ln\u011b nen\u00ed vypsan\u00fd \u017e\u00e1dn\u00fd term\u00edn, v p\u0159\u00edpad\u011b z\u00e1jmu m\u016f\u017eete kurz poptat na emailu info@poc-sluzba.cz<\/a>.\n\n\n\n

Pokud budete m\u00edt jak\u00e9koliv dotazy tak m\u016f\u017eete na n\u00e1s obr\u00e1tit na e-mailu lpodmolik.ml@poc-sluzba.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u010dera n\u00e1m za\u010dal ji\u017e 3. leto\u0161n\u00ed term\u00edn \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle ECDL v Pardubic\u00edch. A pokra\u010duje n\u00e1m tak tradi\u010dn\u011b „vzd\u011bl\u00e1vac\u00ed“ podzim, kdy m\u00e1me v\u011bt\u0161inou nejv\u00edce \u0161kolen\u00ed , kurz\u016f \u010di semin\u00e1\u0159\u016f na t\u00e9ma digit\u00e1ln\u00edho marketingu. Minul\u00fd a p\u0159\u00ed\u0161t\u00ed t\u00fdden m\u00e1me semin\u00e1\u0159e na t\u00e9ma digit\u00e1ln\u00edho marketingu v P\u0159erov\u011b resp. pro \u010dleny OHK P\u0159erov. Dal\u0161\u00ed term\u00edn kompletn\u00edho \u0161kolen\u00ed Digit\u00e1ln\u00ed marketing dle…<\/p>\n","protected":false},"author":1,"featured_media":134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[32,27,51],"class_list":["post-98","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obecne-novinky","tag-digitalni-marketing-dle-ecdl","tag-terminy","tag-terminy-skoleni"],"yoast_head":"\nKurzy Digit\u00e1ln\u00edho marketingu na podzim 2019 » Digit\u00e1ln\u00ed market\u00e9r<\/title>\n<meta name=\"description\" content=\"Dnes n\u00e1m za\u010d\u00edn\u00e1 ji\u017e t\u0159et\u00ed leto\u0161n\u00ed term\u00edn kurzu Digit\u00e1ln\u00ed marketing dle ECDL tentokr\u00e1t v Pardubic\u00edch. Trochu jsme se rozepsali o pr\u016fb\u011bhu kurzu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalni-marketer.cz\/kurzy-digitalniho-marketingu-na-podzim-2019\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kurzy Digit\u00e1ln\u00edho marketingu na podzim 2019 » Digit\u00e1ln\u00ed market\u00e9r\" \/>\n<meta property=\"og:description\" content=\"Dnes n\u00e1m za\u010d\u00edn\u00e1 ji\u017e t\u0159et\u00ed leto\u0161n\u00ed term\u00edn kurzu Digit\u00e1ln\u00ed marketing dle ECDL tentokr\u00e1t v Pardubic\u00edch. 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